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Sam Brown Joins Rootz LTD as CCO

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Sam Brown Joins Rootz LTD as CCO
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Awarding-winning online casino operator Rootz LTD is delighted to bolster its ranks with the welcome addition of industry veteran Sam Brown.

Brown takes up the position of Chief Commercial Officer based out of Rootz HQ, Malta, charged with heading up the company’s commercial affairs division.

With more than 15 years under his belt across a number of C-level B2B and B2C roles, Brown brings a wealth of experience to the table having transformed the fortunes of a number of iGaming outfits. His vast industry knowledge and expertise will help Rootz cement their position as a major player in the global iGaming arena.

Additionally, Brown’s appointment frees up current CMO, Melanie Hainzer, to channel efforts into the firm’s acquisition arm while Rootz seeks to obtain licenses across a number of jurisdictions. The operator expects to be fully operational in Germany imminently, with Netherlands and Ontario licenses likely to be received in Q4 2022 as it expands its global footprint further.

Rootz has enjoyed unprecedented success since debuting with flagship brand, Wildz Casino in 2019, recently adding a fourth addition to its portfolio with the launch of streaming site, Spinz Casino.

Spinz introduces an industry-first concept by integrating daily live streaming services directly into its own native platform with entertainment firmly at the heart.

Commenting on the move, Brown said: “I have maintained a keen eye on Rootz for several years now, and it feels great that I no longer need to admire from afar. I’m really excited about the new challenge, and looking forward to working with a high performance team.”

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IGT Signs Deal with Gift & Go

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International Game Technology PLC (IGT) has announced that it has signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE casino management system the option to add Gift & Go’s on-demand gifting technology platform to their slot machines’ service window or secondary display via IGT’s M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.

“IGT’s agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests,” said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.

“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate,” said Jon Reuben, Gift & Go Co-CEO.

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Balkans

CT Interactive Deepens Serbian Footprint Through MerkurXtip

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The online game developer CT Interactive has strengthened its presence in the Serbian market after teaming up with MerkurXtip. The company further penetrates one of the fastest-growing European markets by taking its range of casino slot games live through the www.merkurxtip.rs site.

The deal enables MerkurXtips to offer more diverse content, providing its players access to CT Interactive’s online casino games, such as Win Storm, Chili Fruits, Magic Jewel.

“Gauselmann Group is among the leaders in the European gaming market, and we look forward to collaborating with them through a deal that leads us to strengthen our presence in Serbia further. MerkurXtip’s customers can now enjoy an entertaining combination of our most popular slots,” Milena Tsankarska, Head of Business Development at CT Interactive, said.

“This partnership further solidifies Merkurxtip’s place as a gaming operator that continues to push the boat with innovative gaming experience with original content through a wide range of exciting casino games now available at our platform,” Nenad Aleksić, Head of online business at MerkurXtip, said.

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Central Europe

Win2day Expands its Partnership with Austrian Tennis Association

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Austrian Lotteries’ iGaming arm win2day has expanded its partnership with the Austrian Tennis Association (ÖTV).

The agreement will see win2day continue as title sponsor of the win2day Austrian National Championships and the win2day Wheelchair Tennis National Championships.

In addition, the operator will support the women’s, men’s and disabled divisions in tennis, which will be known as the IMMOunited Tennis Bundesliga presented by win2day.

win2day has also named Nico Langmann, a 23-year-old wheelchair tennis player from Austria, as a tennis ambassador for the next two years.

“Tennis is a popular sport in Austria. Through our commitment, we reach players, events or officials. As in all other sports of the win2day sponsoring portfolio, the focus is also on the domestic scene. Nico, as the current top-ranked Austrian tennis player, will help us as an ambassador in our long-term partnership with the ÖTV to establish fair play and tennis as a perfect match,” Georg Wawer, Managing Director of win2day, said.

“I am very happy that we have found a new, very strong partner who will support the most important activities and areas of the Austrian Tennis Federation such as the national league, the national championships and especially inclusion, which is particularly close to my personal heart, in the coming years. win2day has already shown in the past what a big heart they have for disabled sports,” Thomas Schweda, Managing Director of ÖTV, said.

“It is great to see and I am also personally very pleased that such a high-calibre company is so interested in our sport and wants to support it. You can also see in the other sports in which win2day is active that it is a very good, reliable partner,” ÖTV sports director and Davis Cup captain Jürgen Melzer said.

“With win2day, ÖTV has a major Austrian partner at its side who, for the first time, is supporting all important ÖTV competitions at the same time. The partnership not only enhances the win2day ÖTV national championships and the IMMOunited Bundesliga presented by win2day, but also enables us to initiate or intensify projects in popular sports within the wheelchair tennis department. Thank you for your trust,” Markus Ambrosi, who is in charge of Marketing/Sponsoring at ÖTV, said.

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