Gaming
Gaming Time Soars Across Europe in 2022, Samsung Ads Finds
Samsung Ads, the media and advertising division of Samsung, has revealed the latest insights around gaming across its ecosystem in a new report, “Behind the Screens: Gaming Trends Report”.
As per the report, the number of Samsung Smart TVs used for gaming in Europe has increased 12% YoY, growing from 4.8 million in Q1 2021 to 5.4 million in Q1 2022. In the UK, this figure grew 14% to 1.5 million active Samsung gaming TVs in Q1 2022.
The growth of the Samsung gaming universe correlates with strong smart TV sales, coupled with the enhanced gaming experience on Samsung TVs and continuous adoption of next-generation game consoles.
In the UK, the number of total hours spent gaming on Samsung Smart TVs grew by 7% YoY, increasing from 191 million hours in Q1 2021 to 205 million hours in Q1 2022.
Overall, European gamers are playing more frequently year-on-year, which is reflected in a 2% growth in the average gaming sessions number per Samsung TV.
Different Habits for Different Consoles
When it comes to the generation of consoles, gamers in the Samsung universe who use consoles from previous generations – such as PS4, Switch, and Xbox One – still make up a majority share, accounting for 79% of all Samsung connected gaming consoles in EU5. However, next-generation consoles – such as PS5 and Xbox Series X & S – are also catching up, especially considering they were only released in November 2020.
Samsung Ads saw a 149% increase in the number of active next-generation consoles in the UK in Q1 2022 compared to the same time last year – the period immediately after the new generation consoles were released.
Next-generation console users tend to be particularly engaged with their new gadget and spend significantly more time per day playing than previous console users. In the UK in Q1 2022, the average time spent playing per Samsung TV per day was 2 hours 12 minutes on next-generation consoles, compared to 50 minutes on old generation consoles.
Gamers vs. Non-gamers
Gamers are engaging more with their Smart TVs, with the average total screen time among gamers 45% higher than that of non-gamers. Whilst Gamers spend 51% more time in streaming environments than non-gamers, they also spend 32% less time in linear environments than non-gamers.
When it comes to which environments Gamers are spending most of their time on Samsung TVs, Gamers spend nearly twice as much time in streaming environments as they do in linear TV, with 101 hours per quarter spent in linear compared to 195 hours of streaming.
When looking at the propensity to streaming amongst gamers, 35% of UK gamers are heavy streamers. Conversely, 40% of UK heavy streamers are gamers, demonstrating the strong correlation between gaming and heavy streaming audiences.
Streaming and gaming combined make up 75% of gamers’ total screen time on Samsung TVs across EU5 countries.
Gamers and AVOD
Gamers are often seen as early adopters of tech trends which is mirrored in their content consumption habits; AVOD accounts for 34% of streaming hours on gamer TVs, and the average time spent in AVOD environments is 41% higher amongst gamers than non-gamers.
Currently, YouTube is the leading platform in the AVOD category, but free, ad-supported streaming platforms such as Samsung TV Plus, Pluto and Rakuten are growing in popularity across Europe as viewers embrace premium, curated streaming content and no extra cost to them.
Gamers’ propensity for streaming is also reflected in their likelihood to watch Samsung TV Plus – Samsung’s free, ad-supported streaming service. Across EU5, gamers are 10% more likely to watch Samsung TV Plus than non-gamers. Among the genres on Samsung TV Plus, UK gamers tend to favour Entertainment, Documentaries and Sports programmes which have come out as the top three genres in Q1 2022.
“The growing scale of Samsung’s gaming universe and continued engagement among gaming audiences post-pandemic, reflects that gaming is now firmly cemented as a habit amongst Samsung TV users. Samsung’s unique position in gaming allows us to understand the gaming audience from both hardware and behaviour perspectives,” Alex Hole, Vice President of Samsung Ads Europe, said.
“Gamers outstrip our non-gamer audience in terms of time with their TV by 45% – and this can’t be accounted for by gaming alone. They’re more likely to access a range of Smart TV options from linear TV to on-demand streaming platforms. For gamers, Smart TVs are truly the hub of the home,” Alex Hole added.
Gaming
ZITRO LAUNCHES MERGING FU POTS
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Asia
Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble
Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP.
This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.
Divided into six teams of four members, they will face off across action-packed Minecraft rounds designed to test every skill—from strategy and creativity to adaptability and teamwork.
Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”
The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.
Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”
The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).
With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.
The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team Redstone, Team Gold, Team Emeralds, Team Shulker, Team Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.
Gaming
THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE
Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.
Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.
Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.
In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.
Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”
To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.
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