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How To Sell Gaming Accessories Online
The gaming industry has developed rapidly in recent years, with the global games market worth an estimated USD $198 billion in 2021 and expected to be over USD $300 billion as of 2027. This has created a huge opportunity for entrepreneurs to start selling gaming accessories. This is a lucrative business as the industry grows, and many people have turned to games for a pass time. Moreover, there are competitive spaces in the gaming industry, and many people are looking for the best accessories to use.
However, you may not know where to start if you’re new in the ecommerce space. This may negatively affect your business, and you may not get the expected results. So, if you have gaming accessories or want to venture into the business, how do you exploit the vast online market and be successful? This blog provides tips on how you can successfully do so.
- Start With Lead Generation
The first step to selling online is ensuring that you have people interested in your product, and the only way to do so is by generating leads.
There are various ways you can generate leads. For example, you can use search engine optimization (SEO) to ensure that your website appears as one of the top results when people search for gaming accessories online. You can also use paid ads to run advertisements about your product on search engines and social media platforms.
However, you should note that lead generation isn’t only about appearing on SERPs. The quality of leads you get should also be high to ensure they can convert to customers. There are several lead generations courses online, such as Remote Integrator, that can help you generate and convert quality leads. Just make sure that you check the reviews on your prospective course to ensure that it’s legit and worth every penny spent.
- Start With Dropshipping
Dropshipping is the perfect business model for anyone looking to set up an ecommerce business with little to no upfront investment. It involves setting up an online store and partnering with a supplier who’ll handle your products’ inventory, packaging, and shipping. When an order is placed, you contact the supplier, who’ll ship the products.
When starting your online business for gaming accessories, it’s common not to have enough money to buy products in bulk from suppliers. And that’s where dropshipping comes in handy, as it doesn’t require you to purchase products until a customer has already placed an order in your store. You can find suppliers for gaming accessories by searching on other ecommerce platforms. You’ll then be able to make a list of potential suppliers and compare them based on factors such as pricing, quality, shipping times, etc.
Just like in lead generation, you can also sign up for a dropshipping online course. However, you need to ensure that it’s legitimate and has been proven to work, which can be verified through client testimonials and reviews. For example, you can go now and read a review on Low Hanging System to see if it’s a legit dropshipping course.
- Create Compelling Product Descriptions
Your product descriptions are vital in convincing customers to buy gaming accessories from your store. Therefore, they should be well-written and persuasive. You should include features and benefits in the descriptions to show customers what they’ll get by purchasing the said products. You should also use high-quality images and videos to give customers a better idea of what they’re buying.
Apart from that, your descriptions should be keyword-rich to ensure that your products appear as one of the top results when people search for them on search engines. You can use keyword research tools to find the right keywords to use in your product descriptions. When people search those terms, they’ll be able to find your products easily.
- Join Gaming Forums And Groups
Another great way to market your gaming accessories is by joining forums and groups related to the gaming industry. You can use these platforms to connect with other gamers and build relationships with them. When people see that you’re an expert in the field, they’ll be more likely to buy products from you. You can also use these platforms to get feedback about your products and improve them based on the suggestions you receive.
You can also use these platforms to follow the latest trends about what gamers want. By keeping up with the latest trends, you’ll be able to offer products that are in high demand, which will help increase your sales. Additionally, you can market your products on these groups and forums by creating threads about them. Just make sure not to spam these platforms as it’ll only lead to people getting annoyed and leaving.
- Optimize Your Website For Conversion
As you run your online business, all the purchases will be made through your website. Therefore, ensure that your website is optimized for conversion. Start by making sure that your site is mobile-friendly as more and more people are using their smartphones to shop online.
Your website should also be easy to navigate so visitors can quickly find what they’re looking for. Additionally, ensure to include strong calls-to-action on your website to encourage visitors to take the next step and purchase your products.
Your checkout page should load quickly and be free from any clutter that can confuse customers. You should also offer different payment options so that people can choose the one that’s most convenient for them. As the gaming industry is global, ensure that your website also supports cross-border payment systems.
- Focus On Customer Experience
Creating a great customer experience should be one of your top priorities when selling gaming accessories online. Start by ensuring that you’re offering products that are of high quality and meet the needs of your target market. You should also offer competitive prices to ensure you’re not losing customers to your competitors.
In addition to that, focus on creating fast and efficient shipping times. No one wants to wait weeks to receive their orders, so try to get products shipped out as quickly as possible. You should also offer excellent customer service if people have questions or concerns about your products. For example, ensure you have a chatbot or an FAQ section on your website.
Conclusion
Selling gaming accessories online can be a great way to make money. However, ensure that you’re doing it the right way. Use the tips and tricks mentioned above to help you get started on the right foot. With a little bit of hard work and dedication, you’ll be able to grow your business and make more sales.
Balkans
EGT’s latest innovations to shine at the 15th edition of BEGE Expo
EGT is ready to make another memorable show during this year’s 15th edition of BEGE Expo. The company’s impressive product display will await the guests at booth 4.0. on November 27 and 28.
Several new developments in EGT’s portfolio will be presented to the local gaming audience for the first time. Among them will be the Bell Link 2 multigame, the latest addition to the absolute bestseller Bell Link, as well as the Bell Link Boost jackpot. The mix will introduce visitors to the exciting worlds of 10 titles, 5 of which are brand new, offering them numerous opportunities for winning and entertainment.
Bell Link Boost will also captivate players’ attention with its six exciting games, as well as the Boost feature, which will amplify the amount of the Major and Grand jackpots. The highest levels of Bell Link Boost will be combined with the corresponding levels of Bell Link and Gods & Kings Link, adding even more thrill to the gaming experience.
Two new Asian-themed jackpot solutions will be on display as well. Sheng Sheng Bu Xi will offer players a jackpot combo, giving an extra layer of adventure to their gameplay, and the 4-level Zhao Cai Shuang Yu will further enhance the chances of winning with its Keep & Spin bonus and Free Spins & Wheel feature.
EGT will present its newest multigame series, Supreme Selection, which currently features Supreme Green Selection and Mega Supreme Fruits Selection mixes. Powered by the latest Exciter IV platforms, they will make their local debut during the expo, demonstrating a perfect blend of some of EGT’s most popular titles and brand-new games with enormous potential.
The selection of slot products for the show will be complemented by the General Series cabinets and multigames, as well as the well-known Premium Link, Coin Jackpot and Supreme Combo Link jackpots.
The company will also showcase its ETG solutions. The main highlight will be the new RK6C roulette, which will be presented in Bulgaria for the first time. Including sleek design and advanced features, it will provide guests with comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also be able to explore the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.
The well-established GS 32 T, G 32 T, and G 27 T terminals will also show their eye-catching design, numerous ergonomic features, and great flexibility, allowing many possible configurations with other devices. They will be equipped with multigame mixes of Supreme and Power Series, as well as top-performer Jackpot Cards.
Numerous AWP and VLT products, designed specifically for different markets, will be at the disposal of the stand’s visitors. They will also be able to get acquainted with the latest modules of EGT’s casino management system Spider, thanks to which the organization of the daily activities in gaming facilities is easier than ever.
EGT Digital will demonstrate its vast array of more than 120 popular slot games, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, each of which can function as part of the complete solution or operate independently, as they allow integration with products of third-party developers.
“Taking part in BEGE Expo is always a great experience for us, especially since this year is even more special as the event celebrates its 15th birthday,” shared Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT. “We will be happy to meet again with our clients and partners from the region and discuss with them all new exciting opportunities for collaboration. We are also anticipating BEGE Awards, in which we are finalists in several categories.”
eSports
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
Naman Mathur, popularly known as Mortal, has added another feather to his illustrious cap by winning the coveted ‘Content Creator of the Year’ award at the Global Esports Awards 2024 Part 2 in Los Angeles on Friday. The grand ceremony saw Mortal triumph over globally renowned gamers like Tarik Celik, Ibai Llanos Garatea, and Marc ‘Caedrel’ Lamont, solidifying his stature as India’s biggest gamer.
Mortal’s groundbreaking victory marks a significant milestone not only in his personal journey but also for the Indian gaming community at large. The 27-year-old’s illustrious gaming career boasts numerous accolades, including championship titles in BMPS Season 1 (2022) and the PUBG Mobile Club Open (2019) as an esports athlete. He has amassed over 7 million subscribers on YouTube and more than 5.3 million followers on Instagram through his distinctive and impactful content, making him one of India’s most influential gaming personalities.
Speaking on this remarkable achievement, Naman Mathur aka Mortal, Co-founder, S8UL Esports, stated, “Winning this award is an incredible moment of pride, not just for me but for the entire Indian gaming and esports community. My journey began with a simple passion for gaming, and seeing that passion resonate with millions of people is truly humbling. I hope this achievement inspires more young gamers to chase their dreams and believe that they too can earn global recognition through dedication and hard work. I am deeply grateful to S8UL for being the backbone of my journey. This success is not mine alone- it belongs to every fan, every teammate, and every supporter who believed in me and in the potential of Indian esports.”
This was Mortal’s sixth consecutive nomination at the prestigious awards, a feat achieved by no other Indian gamer. Having been nominated for various categories over the years such as ‘Esports Mobile Player of the Year’, ‘Streamer of the Year’ and ‘Esports Personality of the Year’, Mortal’s victory in this edition is a testament to his immense contribution to growing the esports and gaming content ecosystem in India.
“This award holds a deeply personal meaning for me. Watching Mortal achieve this recognition feels like a shared victory- one that takes me back to where it all began. From the late nights to the sacrifices, every moment has led us here. Together, we’re not just creating history; we’re shaping the future of gaming and esports globally. A victory for him, a milestone for Indian esports!” said Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.
The Esports Awards is the most prestigious night in esports, dedicated to showcasing top-tier performance and innovation from players, teams, media, hardware providers, games, events, and personalities within the scene.
“When we first started this journey, we had no idea how far it would take us, but we always knew we were in this together. Mortal has always been like a brother to me, and seeing him win this award feels like a personal achievement. For him to be honoured with this accolade today is a reflection of the countless hours, effort and heart we’ve poured into building who we are and what we stand for,” commented Lokesh ‘Goldy’ Jain, Co-founder, S8UL Esports.
Mortal’s achievement reaffirms India’s rise as a formidable force in the global esports and gaming content landscape.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
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