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How Can eSports Play a Part in Firing Cryptocurrencies into the Mainstream?

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Bitcoin was conceived in 2009 as an alternative to traditional payment methods, in line with a more futuristic vision about how people will one day perform transactions. Most forward thinking internet users can agree that thanks to online payment methods, cash and coins are on the way out. The question is whether society will also move away from traditional fiat currencies and adopt global solutions like Bitcoin.

There are many enthusiasts who back cryptocurrencies for a bright future. However, the digital coins are still a long way away from the mainstream. It may require rapidly growing industries like the eSports sector to help fire crypto to the fore and encourage more people to buy into it.

Huge Increase in Adoption Over Last Year

The uptake of Bitcoin has been a gradual process, but throughout its history it has steadily risen in value as more people have invested. In the early days of the 2010s, it was virtually worthless. However, as more tech companies began to offer it and awareness grew, it started to go up in price dramatically.

2017 was a huge year for cryptocurrencies, and this is when Bitcoin experienced its first major spike. This was subsequently followed by a huge drop-off. There was a ‘Bitcoin winter’ throughout the latter stages of 2018 and all through 2019. However, in 2020, cryptocurrencies began a resurgence and Bitcoin went on to break records throughout 2021.

With Bitcoin currently valued at over $24,000 at the time of writing, the digital currency clearly has much more global attention than it did five years ago. Research shows that a lot more people are beginning to believe in it as well, and there was a huge increase in adoption between 2021 and 2022.

Bitcoin still has a long way to go, however. According to BitcoinCasinoWiz.com, 3.8 per cent of the world’s population now hold the cryptocurrency, and there are 460 million BTC addresses containing at least some capital. The numbers show that it is most popular with young adults, and 31 per cent of users are aged between 18 and 29. That could suggest that in the years ahead, the cryptocurrency will enjoy more investment from new generations entering this demographic. With those people added to the existing holders, it could lead to Bitcoin being almost ubiquitous within 20 years.

Esports Fans are a Key Demographic for Cryptocurrency Adoption

There is a strong correlation between the main age group interested in Bitcoin and the major demographic of eSports. This is backed up by research from business.yougov.com, which found that 57 per cent of UK-based eSports fans are interested in Bitcoin. What’s even more encouraging is that there was a 10 per cent rise between 2021 and 2022, suggesting that the cryptocurrency phenomenon is gathering pace.

The eSports industry has grown in tandem with cryptocurrencies, having gone from relative obscurity prior to 2010 to a worldwide craze in 2022. The two sectors could enter the mainstream hand in hand in the years ahead, thanks to their strong compatibility with the way the internet is heading in the future. For example, both of these sectors are likely to be at the forefront of virtual reality worlds like the metaverse.

The great thing about eSports is that there is a bustling online community of people following the games, and it’s expanding every year. Gamers and fans of the industry often seek the same news and businesses online, meaning that it can be the perfect place for cryptocurrency-based companies to make their presence known.

Playing Computer Games Can Prepare People for Cryptocurrency

Perhaps one of the reasons why there is so much love for cryptocurrency in the gaming industry is down to the fact that a lot of games use their own forms of digital wealth. Ever since the early days of gaming, players have had to collect tokens within games that they can then go on to use for other things, such as bonuses. Sonic the Hedgehog, for instance, had to collect rings, and Super Mario gathered coins. Over time, these incentives evolved and carried greater possibilities with them.

Nowadays, in-game currencies can be used to gain valuable rewards. In the FIFA series from EA Sports, players can use Coins to buy everything from players to kits. This currency can be earned from playing games and completing challenges, but players can also spend real world cash on it as well. Doing this is similar to exchanging dollars for Bitcoin on a crypto platform, and it could have made a lot of players more open to the idea of this way of changing real money for virtual coins.

Other games outside the world of eSports have had an even greater focus on preparing players for cryptocurrency in recent times. For example, titles like Axie Infinity, Decentraland, and The Sandbox are all powered by crypto. It only seems like a matter of time before every game has its own currency that can be bought and sold in the same way Bitcoin can.

When Will Cryptocurrencies be Mainstream?

To say that under 5 per cent of the world’s population currently use cryptocurrencies, it’s fair to say that they’re a long way from being mainstream. Bitcoin has enjoyed adoption in various industries over the last ten years, but it is still just an intermediary option for people who want to perform transactions with other currencies. In other words, you rarely see products or services being listed in BTC.

There’s a good chance that VR will turn the internet into a wildly different world in the future, and auralcrave.com/en believes that people could soon be living large portions of their lives in the metaverse. At this time, it would make sense to have a sole currency for this world, and crypto would be the ideal solution. It’s hard to imagine right now, but could be easier to envisage when the metaverse becomes a real thing.

Cryptocurrencies and eSports have risen together, and they are both modern concepts that appeal to younger demographics. The competitive gaming scene could end up playing a big part in pushing crypto into the mainstream.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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