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How Can eSports Play a Part in Firing Cryptocurrencies into the Mainstream?



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Bitcoin was conceived in 2009 as an alternative to traditional payment methods, in line with a more futuristic vision about how people will one day perform transactions. Most forward thinking internet users can agree that thanks to online payment methods, cash and coins are on the way out. The question is whether society will also move away from traditional fiat currencies and adopt global solutions like Bitcoin.

There are many enthusiasts who back cryptocurrencies for a bright future. However, the digital coins are still a long way away from the mainstream. It may require rapidly growing industries like the eSports sector to help fire crypto to the fore and encourage more people to buy into it.

Huge Increase in Adoption Over Last Year

The uptake of Bitcoin has been a gradual process, but throughout its history it has steadily risen in value as more people have invested. In the early days of the 2010s, it was virtually worthless. However, as more tech companies began to offer it and awareness grew, it started to go up in price dramatically.

2017 was a huge year for cryptocurrencies, and this is when Bitcoin experienced its first major spike. This was subsequently followed by a huge drop-off. There was a ‘Bitcoin winter’ throughout the latter stages of 2018 and all through 2019. However, in 2020, cryptocurrencies began a resurgence and Bitcoin went on to break records throughout 2021.

With Bitcoin currently valued at over $24,000 at the time of writing, the digital currency clearly has much more global attention than it did five years ago. Research shows that a lot more people are beginning to believe in it as well, and there was a huge increase in adoption between 2021 and 2022.

Bitcoin still has a long way to go, however. According to, 3.8 per cent of the world’s population now hold the cryptocurrency, and there are 460 million BTC addresses containing at least some capital. The numbers show that it is most popular with young adults, and 31 per cent of users are aged between 18 and 29. That could suggest that in the years ahead, the cryptocurrency will enjoy more investment from new generations entering this demographic. With those people added to the existing holders, it could lead to Bitcoin being almost ubiquitous within 20 years.

Esports Fans are a Key Demographic for Cryptocurrency Adoption

There is a strong correlation between the main age group interested in Bitcoin and the major demographic of eSports. This is backed up by research from, which found that 57 per cent of UK-based eSports fans are interested in Bitcoin. What’s even more encouraging is that there was a 10 per cent rise between 2021 and 2022, suggesting that the cryptocurrency phenomenon is gathering pace.

The eSports industry has grown in tandem with cryptocurrencies, having gone from relative obscurity prior to 2010 to a worldwide craze in 2022. The two sectors could enter the mainstream hand in hand in the years ahead, thanks to their strong compatibility with the way the internet is heading in the future. For example, both of these sectors are likely to be at the forefront of virtual reality worlds like the metaverse.

The great thing about eSports is that there is a bustling online community of people following the games, and it’s expanding every year. Gamers and fans of the industry often seek the same news and businesses online, meaning that it can be the perfect place for cryptocurrency-based companies to make their presence known.

Playing Computer Games Can Prepare People for Cryptocurrency

Perhaps one of the reasons why there is so much love for cryptocurrency in the gaming industry is down to the fact that a lot of games use their own forms of digital wealth. Ever since the early days of gaming, players have had to collect tokens within games that they can then go on to use for other things, such as bonuses. Sonic the Hedgehog, for instance, had to collect rings, and Super Mario gathered coins. Over time, these incentives evolved and carried greater possibilities with them.

Nowadays, in-game currencies can be used to gain valuable rewards. In the FIFA series from EA Sports, players can use Coins to buy everything from players to kits. This currency can be earned from playing games and completing challenges, but players can also spend real world cash on it as well. Doing this is similar to exchanging dollars for Bitcoin on a crypto platform, and it could have made a lot of players more open to the idea of this way of changing real money for virtual coins.

Other games outside the world of eSports have had an even greater focus on preparing players for cryptocurrency in recent times. For example, titles like Axie Infinity, Decentraland, and The Sandbox are all powered by crypto. It only seems like a matter of time before every game has its own currency that can be bought and sold in the same way Bitcoin can.

When Will Cryptocurrencies be Mainstream?

To say that under 5 per cent of the world’s population currently use cryptocurrencies, it’s fair to say that they’re a long way from being mainstream. Bitcoin has enjoyed adoption in various industries over the last ten years, but it is still just an intermediary option for people who want to perform transactions with other currencies. In other words, you rarely see products or services being listed in BTC.

There’s a good chance that VR will turn the internet into a wildly different world in the future, and believes that people could soon be living large portions of their lives in the metaverse. At this time, it would make sense to have a sole currency for this world, and crypto would be the ideal solution. It’s hard to imagine right now, but could be easier to envisage when the metaverse becomes a real thing.

Cryptocurrencies and eSports have risen together, and they are both modern concepts that appeal to younger demographics. The competitive gaming scene could end up playing a big part in pushing crypto into the mainstream.


Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin



Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

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Compliance Updates

IOC and UEFA host joint betting integrity workshop



© IOC/Greg Martin
Reading Time: 2 minutes


Sports betting entities and international federations joined UEFA and the International Olympic Committee (IOC) on 11 April for a full-day workshop focused on how sport and the sports betting industry can work together to fight match-fixing. Co-organised by the IOC and UEFA, and held at Olympic House in Lausanne, the workshop explored opportunities for cross-sector collaboration with a focus on integrity exchange in support of the upcoming Olympic Games Paris 2024 and the UEFA Euro 2024.

The workshop kicked off with presentations by the Olympic Movement Unit on the Prevention of the Manipulation of Competitions (OM Unit PMC) and UEFA’s Anti-Match-Fixing Unit, exploring each team’s strategy for combatting match-fixing, engaging with the sports betting industry, and detecting and investigating potentially fraudulent betting activity.

UEFA promotes integrity through dedicated education, prevention, and awareness raising programmes and by detecting, investigating, and sanctioning match-fixing. Collaboration with stakeholders within football, particularly the network of integrity officers who work for UEFA’s 55 member associations, as well as the wider sports community is vital to this work.

UEFA upholds the integrity of all UEFA competitions via tailored, competition-specific integrity measures. Building on the integrity success of previous UEFA competitions, UEFA’s approach for EURO 2024 will feature close collaboration with host and participating nation stakeholders, public authorities, and sports betting entities as well as real-time betting market monitoring. Our secure UEFA integrity website will allow players, referees, officials, and members of the public to report suspected cases of match-fixing confidentially and anonymously. During the workshop, UEFA shared its competition risk assessment and mitigation strategy and explained the escalation, triage, and assessment approach for any potential integrity concerns.

“Sport alone cannot eradicate match-fixing. We must work together – raising awareness, sharing information, ensuring robust prevention and detection systems are in place – to protect sport and athletes. During the UEFA EURO 2024, our Germany-based staff (supported by the entire Anti-Match-Fixing Unit based in Nyon) will work hand-in-hand with betting integrity entities, betting operators and regulators, public authorities, and the national associations.” Vincent Ven, Head of Anti-Match-Fixing at UEFA

“The main objective is to ensure robust 24/7 monitoring of the competition in compliment to our dedicated prevention and education programme for all participating athletes and officials. UEFA’s multi-stakeholder Anti-Match-Fixing Assessment Group will manage pre and in-competition monitoring, ensuring that UEFA can immediately review and address any potential integrity threats to the tournament.”, Ven added.

“Collaboration is essential. During the upcoming Olympic Games in Paris, we will work together with a series of betting operators, associations and major betting regulatory authorities to exchange relevant information about irregular betting patterns or suspicious betting activities detected that might imply competition manipulation.” Friedrich Martens, Head of the OM Unit PMC

Panel discussions with several sport governing bodies and betting integrity entities provided insight into best practices, trends, and success stories from each sector’s perspective, whilst two betting operators took the floor to share examples of recent fruitful cooperation with UEFA and the IOC on prevention and investigations.

The afternoon featured frank discussion regarding how to enhance cooperation between sport and sports betting entities, recent trends in sports betting and their potential impact on sport integrity, and how to improve information sharing in support of match-fixing detection and investigation.

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Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round



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In a significant leap forward for the gaming and entertainment sectors, Sortium, a leader in the wave of generative AI within gaming, has launched innovative AI tools for artists and game developers, marking a new era of creativity and efficiency. These tools, leveraging the Polkadot infrastructure, are set to transform the gaming industry by enhancing the creative process, streamlining production workflows, and producing high-quality user-generated content.

This transformative step is supported by a successful funding round Sortium just closed, surpassing $4 million. The round was led by industry stalwarts such as Signum Growth, with significant contributions from a diverse array of investors, including Cathie Wood’s ARK Investment Management LLC, IDG Blockchain, IVC Fund, Polygon, and 1881 S Group AG. This wide-ranging support underscores the industry’s confidence in Sortium’s potential to revolutionize 3D video game design and entertainment production.

Sortium’s AI tools integrate seamlessly into existing game production ecosystems, automating challenging content creation tasks. This innovation enables studios to significantly speed up production times and reduce costs, allowing them to focus more on innovation and design while empowering users across any system to design their own characters, thereby opening new creative freedoms and revenue streams for developers and individual creators alike. Sortium’s team, with deep expertise in game development, AI, and IP rights management, ensures the smooth adoption of this technology.

According to Angela Dalton, CEO & Founder of Signum Growth, “The Sortium team’s technical capabilities are impressive. Perhaps even more importantly, they possess deep expertise, relationships and understanding across the traditional gaming industry. Generative AI is in its broader market experimentation phase, leading many to ignore IP rights in the spirit of progress and innovation. Sortium’s believes that IP rights will ultimately matter – baking them into the technology at the outset, and respecting artists’ work, are core tenets of the company that we fully support.”

Building on this foundation of technical excellence and ethical commitment, Sortium’s innovations also translate into tangible benefits for the gaming community.

“Sortium is leading the frontier of AI in gaming and creative applications. Sortium gives creatives unparalleled freedom in leading gaming environments like Unreal,” said Lex Avellino, Founder & CCO at Passage, one of Sortium’s partners. “The team is breaking technical barriers, and it adds a huge value for our consumer audiences who want to take advantage of the latest virtual tech but need to act with speed and simplicity.”

Sortium is actively forming partnerships with major intellectual properties and leading gaming platforms. A recent major collaboration with Bit Brawl, a game utilizing Sortium technology to deliver live content to over 5,000 users, showcases the versatile application of Sortium’s tools across various gaming environments. Its technology’s wide compatibility with leading development platforms ensures extensive adoption potential and effortless integration into professional industry practices. Sortium’s enterprise solutions, such as the LiveOps API, aim to enhance gaming experiences and enable continuous creativity through endless, tailored content generation.

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