Asia
The Queen joins the Khelraja bandwagon: Bollywood star Esha Gupta becomes the iGaming platform’s Brand Ambassador

In a bid to further popularise online gaming amongst Southeast Asia’s growing digital user base, Khelraja, Asia’s renowned real-money gaming brand that offers sports betting, live casino and esports among other categories, has signed actor Esha Gupta as its brand ambassador. Under the long-term association, the Bollywood and Telugu star will promote Khelraja’s Sportsbook and Casino segment across digital and offline marketing channels.
Khelraja’s latest association comes close on the heels of its partnership with Manchester United and France legend Patrice Evra and is a momentous development for the growth of the Khelraja brand as well as Southeast Asia’s larger iGaming ecosystem. As one of Bollywood’s hottest and boldest divas with films such as Rustom and Jannat 2 under her belt, Esha Gupta will help the brand strengthen its position as a classy, reliable, and fun-filled online gaming platform. Her work in Telugu, Tamil, and Hindi cinema will also further accelerate the adoption of online gaming amongst regional audiences and raise Khelraja’s profile as a premium iGaming brand across key demographics.
Speaking on the association, Japneet Singh Sethi, Country Manager – Khelraja, said, “Khelraja is already extremely popular amongst Southeast Asia’s growing community of online gamers, thanks to the range of its offerings. As one of the coolest iGaming platforms, it has a natural synergy with Esha Gupta, whose bold and vivacious persona has enthralled and entertained millions of people across the continent. Bringing her on board as the brand ambassador for our Sportsbook and Casino segments was an obvious choice. With her as the face of the brand, we are confident of accelerating our current growth trajectory and achieving greater operational scale than ever.”
Esha Gupta added, “As one of the top iGaming platforms in Southeast Asia, Khelraja offers a bouquet of options for digital-first people like me, who play online games while also getting a chance to earn real money rewards. I am delighted to be representing Khelraja as its brand ambassador and am looking forward to representing the brand’s offerings across channels.”
-
Bitcoin1 day ago
Crypto Casinos EU 2025 – Top 10 European Bitcoin Casino Sites (Updated List)
-
Latest News4 days ago
Best Crypto Casinos in 2025 – Top 10 Bitcoin Casino Sites, Rated by Experts
-
Africa4 days ago
VeliTech Announces Strategic Partnership with Jambobet
-
Compliance Updates4 days ago
KSPO K-Cycle & K-Motorboat Racing Holds Betting Integrity Sharing Agreement MOU Signing Ceremony with IBIA
-
Latest News4 days ago
Rainbet Promo Code 2025: GAMBLECS2 for 60 Free Spins No Deposit Bonus
-
Latest News5 days ago
Best Bitcoin & Crypto Casinos in Europe for 2025 (Top Picks)
-
Africa5 days ago
Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution
-
eSports5 days ago
Team Liquid Win The Mobile Legends: Bang Bang Mid Season Cup at the 2025 Esports World Cup in a Thrilling Best-of-Seven Domination