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Azerion launches new product ‘Azerion Fanzone’, improving the way sports clubs digitally engage with their fan base

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Azerion has announced the launch of ‘Azerion Fanzone’, a new product which will allow sports clubs to easily build a digital environment for their community with  many  possibilities for entertainment. The company has already partnered with a number of sports institutions to create bespoke applications, bringing their dedicated fan base closer to their favourite club, from purchasing tickets and merchandise to entering forums, playing games and much more. These branded experiences also present a strong opportunity for advertisers to reach niche audiences at scale, utilising Azerion’s core expertise and portfolio of high-performing advertising technology.

 

Azerion has a proven track record of gamifying digital environments, not only making them more entertaining but also using data to improve user engagement. With Azerion Fanzone, the company will leverage its experience in building businesses around audiences and expand into the world of sports, giving advertisers access to one of the most engaged consumer groups in the global market. Similar brand hubs are already settling across different parts of the digital space and will likely become increasingly important for the advertising industry, as first-party data and contextual targeting become central in the cookieless future.

 

Jurriaan van Teunenbroek, Vice President of Games and Content at Azerion, comments: “At Azerion we’re always looking for new opportunities to deliver more great content and entertainment in the digital space and this project is something we’re particularly excited about. Azerion Fanzone is a natural next step for us, as we keep following our strategy of becoming a one-stop-shop platform in the media and entertainment arena.”

 

As one of the most popular forms of entertainment, the sports industry has one of the largest communities in the world, which creates a perfect environment for personalisation. With Azerion Fanzone, Azerion will bring users a free, fun way to engage with their favourite club and interact with their fellow supporters. Along with social activities and online shopping, fans will gain access to exclusive content, games and challenges, to show their skills and passion in a safe environment, with no gambling or cash-out for users.

 

The product launch follows the recent acquisition of Targetspot by Azerion, which ushered the company straight into the audio advertising market. With this latest addition to its offering, Azerion is yet again demonstrating the rapid growth of its platform towards becoming a one-stop-shop for digital media and entertainment, connecting brands with audiences and consumers with great content.

Gaming

ZITRO LAUNCHES MERGING FU POTS

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Discover the world of Merging Fu Pots and unveil the hidden fortunes within each pot! At 75 credits, players can access 3 combinable features: the Green Pot (Multiplier), the Orange Pot (Double), and the Blue Pot (Extra Spin) to unlock up to 7 different Bonus Links!

But at the boost level bet of 100 credits, players will unlock 1 Merged Pot, which combines the Double, Multiplier, and Extra Spin features for a new gameplay experience! Land 15 link symbols and claim the GRAND MEGA or MEGA jackpot with a spin of a wheel.

The thrill of Fu Pots, now with an extra boost!

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Asia

Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble

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Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP. 

This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.

Divided into six teams of four members, they will face off across action-packed Minecraft rounds  designed to test every skill—from strategy and creativity to adaptability and teamwork.

Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”

The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.

Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”

The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).

With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.

The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team RedstoneTeam Gold, Team Emeralds, Team ShulkerTeam Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.

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Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

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