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Thai R&B Artist D Gerrard Wows Fans at ESPL & Warner Music’s MuGa Arena

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Esports Players League (ESPL) and Warner Music Thailand are pleased to share that the inaugural Music Gaming (MuGa) Arena Online Valorant Tournament, jointly hosted with Thai R&B singer & songwriter D Gerrard, has ended on a high note. The tournament concluded with an exclusive meet-and-greet event that has enabled players from the top 8 teams to meet with the artist.

MuGa Arena is a partnership between ESPL and Warner Music Thailand to produce engagement between music artists and music fans. The MuGa Arena Online Valorant Tournament with D Gerrard marks the first step of what would hopefully be the start of a new fan engagement experience where gaming meets music. MuGa Arena tournaments largely take place online, and will allow fans to go from consuming their favourite artists’ music and gaming content, to being a part of their gaming experience.

MuGa Arena Online Valorant Tournament

The MuGa Arena Online Valorant Tournament was launched in October 2022 to bring D Gerrard closer to his fans, creating authentic engagement combined with the power of esports. It featured a thrilling online Valorant tournament with 16 teams of 5, all battling to win exclusive merchandise, D Gerrard autographed memorabilia, and the opportunity to meet with the artist.

The tournament began its elimination rounds on the 7th and 8th of January 2023, before concluding on 25th February 2023 during the final showdown. Team Old Bois Club came out victorious against Team No Need Lineup and won the chance to play the ultimate showmatch with D Gerrard and his all-star team virtually on the same day.

 

D Gerrard Meet-and-Greet

D Gerrard, whose videos have gained over 500 million views on YouTube, made a live appearance at Warner Music Thailand headquarters to celebrate the conclusion of MuGa Arena’s first-ever tournament and to meet players from the top 8 teams. D Gerrard staged a live acoustic performance of hit songs – “Galaxy”, “Luxury”, and “Isekai”. His new song, currently untitled, was given an exclusive preview to fans during the meet-and-greet, as the unreleased track charted the artist’s history and passion for video games.

During a fan Q&A session, D Gerrard was asked on the similarities between music and gaming and what drew him to be the first MuGa Arena featured artist, to which he answered, “Cause they both are everywhere and both have a huge influence on my life!”

“Working with ESPL to bring MUGA to life has been a rewarding and educational experience. Being in the music business it’s refreshing to see what experts in other related fields are doing, and ESPL’s knowledge and experience in gaming and running tournaments brought MUGA to another level. It was a great joy to see D Gerrard enjoy his passion for music and gaming in the same event,” says Rafiq Ridzwan, Head of Domestic Marketing at Warner Music Thailand.

D Gerrard was joined by Ivy Fung, General Manager at ESPL in the prize giving ceremony to officially present tournament players with prizes consisting of D Gerrard-autographed baseball caps, ESPL merchandise and gaming peripherals.

Synergistic Opportunities

Earlier last year, Deloitte shared that an increasing number of younger gamers are finding music to be a big part of their gaming experience.1 Deloitte’s Digital Media Trends fall pulse survey pointed out 42% of Gen Z gamers reported that they “listen to other music while gaming”, and 34% “hear music in a game and then look it up online to stream or buy”. Further data revealed a strong relationship between Gen Z gamers and the music that they experience while gaming. This suggests opportunities for enhanced engagement through stronger partnerships between music and gaming companies, and for more seamless integration between their products.

“ESPL is very excited and pleased to be able to work with Warner Music Thailand and D Gerrard to bring music and gaming together for the communities involved. We are looking forward to more future collaborations to deliver this immersive experience to artists, fans, gamers and the masses alike,” said Fung.

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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