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Welcome WePlay Studios: WePlay Esports announces plan to establish new brand identity

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WePlay Esports, one of the world’s most prominent esports business representatives, is happy to announce the start of a branding renovation that will reflect the company’s values and its strategy to grow in the entertainment industry. The first stage of rebranding involves changing the business name to one matching the company’s current course of operation — WePlay Studios.

Throughout its history, WePlay’s mission and values have been based on a dream — the dream of creating not just events and shows but emotions and memories for both viewers and participants. Over more than ten years of work, WePlay Esports has organized and hosted over 25 esports tournaments and gathered a community of over two million subscribers and viewers on its platforms. WePlay Esports was honored to be shortlisted for the 43rd Annual Sports Emmy Awards in the Outstanding Esports Championship Coverage category and a finalist of the 2021 Esports Awards for Creative Team of the Year, among many other awards.

Today, the team is happy to announce the start of a new round of business development as a production company specializing in content creation in the field of entertainment and gaming. Based on the knowledge gained in esports, technology, and the event business, WePlay Studios aims to create groundbreaking entertainment innovation to excel viewers’ experience and accelerate industry development with end-to-end solutions in broadcasting, augmented reality, computer graphics, and venue design.

Yura Lazebnikov, managing partner and co-founder of WePlay Studios. Photo: WePlay Studios

The history of WePlay began in Kyiv with a staff of 12 and a common passion for gaming. Over more than 10 years of work in Ukraine, we have scaled up to 150+ employees and opened offices and high-tech arenas in Kyiv, Ukraine, and Los Angeles, U.S. During this time, our team has acquired an incredible set of skills and world-class expertise that is second to none. With this in mind, our team is ready to take a step forward to new challenges and projects. We are not leaving esports — we are pushing boundaries,” says Yura Lazebnikov, managing partner and co-founder of WePlay Studios.

Based on the company’s new strategy, WePlay Esports is changing its branding and name to WePlay Studios, reflecting the expansion of its activity beyond the realm of esports.

Starting in 2022, WePlay Studios has bolstered its expertise by trying its hand at streaming gaming shows and entertainment events. The company became the strategic partner for the One True King influencer network and the official production partner of Enthusiast Gaming for NFL Tuesday Night Gaming, a first-of-its-kind gaming collaboration bringing together NFL players and legends and top gaming content creators from prominent organizations.

Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios. Photo: WePlay Studios

“Throughout the company’s history, we’ve tried different directions, experimented a lot, and created different products that led us to the one that has become the essence of our current business model — producing content. We’ve built our recognition and awareness around creating iconic events. That is why becoming WePlay Studios is a logical step forward for us,” says Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios.

Iryna Chuhai, chief marketing officer at WePlay Studios. Photo: WePlay Studios

When you play a video game, you represent a character striving for recognition in their community and lead them towards something bigger and more important. Our team works as we play — aiming towards bigger goals. That’s why continuous improvement and evolution are the only way to create awareness among the audience and be remembered by them. The WePlay Studios team is ready to amaze the public even beyond esports. We are ready to prioritize and encourage all the audience’s interests and show how important they are to us,” says Iryna Chuhai, chief marketing officer at WePlay Studios.

The rebranding will take place over the coming months as a series of steps: from naming change and an update of the brand’s visual elements and color palette to overhauling the corporate website and content around the company. The WePlay Studios team will inform about all changes on its official website and social media pages: LinkedIn, Twitter, and Facebook. Follow the links to stay on top of the upcoming news.

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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