Connect with us
SOFTSWISS

eSports

Welcome WePlay Studios: WePlay Esports announces plan to establish new brand identity

Published

on

Reading Time: 3 minutes

 

WePlay Esports, one of the world’s most prominent esports business representatives, is happy to announce the start of a branding renovation that will reflect the company’s values and its strategy to grow in the entertainment industry. The first stage of rebranding involves changing the business name to one matching the company’s current course of operation — WePlay Studios.

Throughout its history, WePlay’s mission and values have been based on a dream — the dream of creating not just events and shows but emotions and memories for both viewers and participants. Over more than ten years of work, WePlay Esports has organized and hosted over 25 esports tournaments and gathered a community of over two million subscribers and viewers on its platforms. WePlay Esports was honored to be shortlisted for the 43rd Annual Sports Emmy Awards in the Outstanding Esports Championship Coverage category and a finalist of the 2021 Esports Awards for Creative Team of the Year, among many other awards.

Today, the team is happy to announce the start of a new round of business development as a production company specializing in content creation in the field of entertainment and gaming. Based on the knowledge gained in esports, technology, and the event business, WePlay Studios aims to create groundbreaking entertainment innovation to excel viewers’ experience and accelerate industry development with end-to-end solutions in broadcasting, augmented reality, computer graphics, and venue design.

Yura Lazebnikov, managing partner and co-founder of WePlay Studios. Photo: WePlay Studios

The history of WePlay began in Kyiv with a staff of 12 and a common passion for gaming. Over more than 10 years of work in Ukraine, we have scaled up to 150+ employees and opened offices and high-tech arenas in Kyiv, Ukraine, and Los Angeles, U.S. During this time, our team has acquired an incredible set of skills and world-class expertise that is second to none. With this in mind, our team is ready to take a step forward to new challenges and projects. We are not leaving esports — we are pushing boundaries,” says Yura Lazebnikov, managing partner and co-founder of WePlay Studios.

Based on the company’s new strategy, WePlay Esports is changing its branding and name to WePlay Studios, reflecting the expansion of its activity beyond the realm of esports.

Starting in 2022, WePlay Studios has bolstered its expertise by trying its hand at streaming gaming shows and entertainment events. The company became the strategic partner for the One True King influencer network and the official production partner of Enthusiast Gaming for NFL Tuesday Night Gaming, a first-of-its-kind gaming collaboration bringing together NFL players and legends and top gaming content creators from prominent organizations.

Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios. Photo: WePlay Studios

“Throughout the company’s history, we’ve tried different directions, experimented a lot, and created different products that led us to the one that has become the essence of our current business model — producing content. We’ve built our recognition and awareness around creating iconic events. That is why becoming WePlay Studios is a logical step forward for us,” says Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios.

Iryna Chuhai, chief marketing officer at WePlay Studios. Photo: WePlay Studios

When you play a video game, you represent a character striving for recognition in their community and lead them towards something bigger and more important. Our team works as we play — aiming towards bigger goals. That’s why continuous improvement and evolution are the only way to create awareness among the audience and be remembered by them. The WePlay Studios team is ready to amaze the public even beyond esports. We are ready to prioritize and encourage all the audience’s interests and show how important they are to us,” says Iryna Chuhai, chief marketing officer at WePlay Studios.

The rebranding will take place over the coming months as a series of steps: from naming change and an update of the brand’s visual elements and color palette to overhauling the corporate website and content around the company. The WePlay Studios team will inform about all changes on its official website and social media pages: LinkedIn, Twitter, and Facebook. Follow the links to stay on top of the upcoming news.

eSports

NODWIN(R) Gaming ropes in Android as title partner for BGMS Season 3; to be powered by Garnier Men

Published

on

Reading Time: 4 minutes

NODWIN® Gaming, South Asia’s leading gaming and esports company has officially announced Android as the Title Partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be Powered By leading men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high-performance Android devices.

Moreover, Crunchyroll, the world’s largest destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the Official Energy Drink Partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner and Philips OneBlade, the male grooming product of Philips India as the competition’s Official Styling Partner.

Commenting on the partnership, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters, Media and Corporate Brand commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

“We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated Akshat Rathee, Co-founder and Managing Director, NODWIN® Gaming.
The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and 4 qualified— were in action at the Android Arena in Chhatarpur, New Delhi.
The top 18 teams led by table toppers Team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark progressed to the League Week. They were joined by Team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

During the League Week from July 22 to August 4, the 20 teams will compete in the Survival Week and Domination League stages. The top 4 teams will secure direct qualification for the Finals, while the remaining 16 teams will participate in the playoffs scheduled for August 6 and 7. In the grand finale from August 9 to August 11, the top 12 teams from the Playoffs, along with the 4 best teams from the League Week, will compete to fight for the BGMS Season 3 title.

Adding a touch of innovation, this season also includes three exciting formats –

1) Powerplay (Active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

2) Bounty (Active during the League Weeks – Survival week and Domination week) – The top 4 squads from the overall standings of League Week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

3) Impact Player (Active during the weekend matches of the League Stage: July 27-28 and August 3-4) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

“Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

The teams who will be advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 PM. On league week Sundays, Playoffs and Finals, the broadcast will be from 6:30 PM. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

Continue Reading

eSports

INSPIRED LAUNCHES RE-PLAY ESPORTS™ FEATURING CS:GO IN PARTNERSHIP WITH KAIZEN GAMING

Published

on

INSPIRED LAUNCHES RE-PLAY ESPORTS™ FEATURING CS:GO IN PARTNERSHIP WITH KAIZEN GAMING
Reading Time: 2 minutes

 

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is delighted to announce the launch of Re-Play eSports™ featuring Counter-Strike: Global Offensive (“CS:GO”) with premium online sports betting and gaming brand, Betano.

Betano is owned by Kaizen Gaming, one of the biggest GameTech companies in the world, that is active with the Betano brand in multiple markets in Europe, South & North America and Africa and operates the Stoiximan brand in Greece and Cyprus.

Betano is the first brand to launch Re-Play eSports™. The innovative launch marks a major leap into the evolving landscape of sports betting. The game blends traditional Virtual Sports with fixed odds eSports, offering continuous 24/7 eSports events through Inspired’s certified Virtual Sports platforms.

Re-Play eSports™ showcases footage taken exclusively from CS:GO’s global tournament, the Champion of Champions Tour, which includes professional teams from across the globe. The official in-game data and video feeds that power Re-Play eSports™ are provided by GRID, a game data platform that specializes in providing in-game data solutions for the eSports and gaming industry.

CS:GO is a well-known and popular tactical multiplayer first-person shooter video game. In Re-Play eSports™, two teams go head-to-head to battle it out. Bets are offered on a variety of possible outcomes including which team will win, which team will get the first kill and total number of survivors.

“eSports is a rapidly evolving recreational activity with a global audience now exceeding 500 million.      Kaizen Gaming one of the industry’s leading operators, continues to recognize the incremental revenue potential that our products can generate, in both Virtual Sports and eSports betting,” said Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired. “By integrating Virtual Sports with eSports, we are tapping into an entirely new market, offering a wealth of game-changing opportunities. This not only attracts new players, but also provides our current players with an exhilarating new gaming experience.”

“We are the first operator to launch Re-Play eSports™ with Inspired, a company known for their innovative content production,” said Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming. “Re-Play eSports complements our existing collection of Virtual Sports and opens up a whole new category of sports betting that allows us to expand our reach beyond the traditional realm of Virtual Sports, ensuring we are constantly enriching our customers experience.”

Continue Reading

eSports

Skyesports unveils open-for-all THE FINALS Online Community Cup with a $10,000 prize pool

Published

on

Reading Time: < 1 minute

 

Skyesports, a premier global IP and community builder for gaming and esports, has announced THE FINALS Online Community Cup, a $10,000 open-for-all esports tournament giving a chance to every player from India to go pro.

Registrations for THE FINALS Online Community Cup are currently open. Players from every nook and corner of the country can register for the tournament. For players who don’t have a team, they can scout for one through the official THE FINALS India – Skyesports Discord server.

The tournament will be played on the exciting and fast-paced 5v5 Terminal Attack mode, the same mode that THE FINALS Esports Revolution Showdown was played in where Team Mortal defeated Team Scout in the Finals to become the champion.

Commenting on the tournament, Shiva Nandy, Founder and CEO, Skyesports, said, “After wrapping up THE FINALS Esports Revolution Showdown LAN event in Chennai, we have been bringing constant showdowns along with cafe events across the country. The community, however, has been demanding an open-for-all esports tournament, where they can showcase their skills. This is where THE FINALS Online Community Cup comes in. This is the first open tournament for THE FINALS in India and we are thrilled to announce a prize pool of $10,000 to support grassroots-level esports.”

All registered teams in THE FINALS Online Community Cup will compete across the Group Stage and the Playoffs to determine the India champions. With several prominent esports organizations already showing interest in THE FINALS, the cup will also serve as a scouting ground for the upcoming talent in this FPS title.

Certain matches from the Group Stage and the entire Playoffs will be live-streamed on THE FINALS India and Skyesports YouTube channel.

 

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement
Stake.com
Advertisement
xbit4.com

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.