Winamax Nets First German Partnership as VfB Stuttgart Shirt Sponsor

VfB Stuttgart has expanded its portfolio of major sponsoring partners to include new main and jersey sponsors, a new sleeve partner and a first ever training kit sponsor for the first-team squad.

Winamax is VfB Stuttgart’s new main sponsor with immediate effect. The French online betting provider has chosen the club to be its first partner in terms of German sports sponsorship. Winamax is one of Europe’s best-known betting providers and has forged a reputation for its innovative product portfolio, with its main focus being on European football. The French market leader has also shown a consistent commitment to the protection of minors and combatting gambling addiction. With this in mind, and to further strengthen VfB’s ties to the local area, all VfB shirts in children’s sizes will have “Stuttgart” across the front.

New Sleeve and Training Kit Partners

hep global GmbH, based in Güglingen near Heilbronn, has signed as new sleeve sponsors and exclusive partners of VfB Stuttgart. hep develops, builds, manages and finances solar parks around the world and as such is an ideal fit for the club’s sustainability strategy. Both of these partnerships have been signed through to 2026.

In addition, Q-nnect AG has come on board as another major partner – this time for the first-team training kit. This startup from the Rhine-Neckar region offers innovative software and IT solutions for businesses and will also be the main partner of VfB’s youth academy.

“Regional focus and international resonance”

“With our portfolio of partners, which combines a regional focus with international resonance, VfB is in great shape for the years to come. We now have incredibly attractive partners across the board – maintaining existing ones and acquiring significant new ones, which will enable us to increase our marketing income from the 2023/24 season onwards compared with previous years.  Furthermore, we will be able to push forward with strategic priorities such as digitisation, internationalisation and sustainability with these partners. We would like to take this opportunity to thank all of our partners for their loyalty and their commitment to VfB,” said VfB CEO Alexander Wehrle.

“Passion and shared values”

“We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions of all clubs in Germany, and is also extremely well known beyond the country’s borders. Passion, emotion and a love of sport form the basis of our company, while our values are centred around a sense of fairness and responsibility, and it’s with this promise that we are looking to establish in the German market. We have analysed the market and its potential in depth and chosen the strongest available platform in German sport. With this in mind, we see VfB as the perfect partner for our growth strategy. Winamax is proud to become a new member of the wide-ranging VfB family,” said Alexandre Roos, Winamax Group CEO.

“We are delighted to be able to go on the next stage of our journey with VfB Stuttgart. A club from our local region that is so well known on the domestic and international stages is the perfect partner to drive the growth of solar energy around the world. Partnering with VfB Stuttgart also strengthens our digital strategy and the desire to promote and make our investment funds accessible to a wider public. Our aim is to make the sun profitable for everyone and provide an efficient contribution to sustainable energy generation,” said Christian Hamann, CEO and founder of hep.

“Our company embodies the courage to explore new and innovative directions. In this respect, VfB Stuttgart is the ideal partner for us and we are delighted to be entering the world of sports sponsorship with the club. Our presence on the training kit and in the youth set-up reflects our values of hard work, team spirit and creativity with the aim of constantly improving – both individually and together,” said Matthias Progscha, CEO and founder von Q-nnect.