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QiH Group announces two hires and a promotion as it gears up for a brand overhaul
Affiliate and white label operator QiH Group has announced the appointment of two new members in its UK team and has also promoted Daryl Leagas to marketing communications director.
Daryl has been with the company since 2015, beginning as head of creative before being promoted to design director in 2021. He took up the newly created role last month and said his promotion reflected the company’s focus on driving performance and growing its revenues even further.
“Over the next 12 to 18 months we plan to rejuvenate our entire brand portfolio, focusing on our 12 Tau Marketing Services operator brands, our six Digital Adventure affiliate websites and our own QiH Group identity,” said Daryl.
“We’ve invested heavily in recruiting the right talent to help us drive this forward, and we’re really happy with the quality of the candidates we’ve been able to attract into the business.”
The first of the new hires is Richard Morton, who took up the new role of brand designer last week. Richard has worked in the gaming industry for a number of years, holding various roles at Betway over an almost three-year period and having most recently been lead designer at sports betting consultancy Editech.
In his new role he will report to fellow Betway alum Tom Murch, who took up the post of head of design at QiH Group in May. Murch was design manager at Betway’s Win Technologies for three-and-a-half years before joining QiH and he also previously worked at Gamesys for more than eight years.
Commenting on his appointment, Richard said: “I’m really excited to join the QiH Group family and to be part of helping redefine and grow the brand identity. I was particularly keen to take up the opportunity to work with Tom again. During our time at Betway, Tom and I collaborated on numerous successful projects, ranging from product enhancements to global sporting campaigns and a large-scale brand evolution project. I am thrilled about the potential for us to work together on new and exciting projects here at QiH.”
The second of the new hires is Sharon Joy, who joined this week as head of partnerships. She was most recently commercial manager at TAG Media, having been promoted from affiliate manager. Prior to that, she worked at marketing firm Kushinda, which specialises in working with igaming companies.
Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have secured such an experienced new hire in Sharon. We believe she will do a great job of helping build on our already strong partnerships, with leading operators in both the UK and the US among our clients.
“We also believe our tech upgrade will play a significant role in growing our existing relationships and forging new ones. We’ve recently completed an overhaul of our back end and we now want to make sure our front end is equally good, with a focus on user experience and new brand identities.”
Commenting on her appointment, Sharon said: “I am excited to be joining a company that is growing as fast as QiH Group and I look forward to being part of driving this further forward. Key things that attracted me to the role were QiH’s strong relationships with existing clients, the opportunity to be part of its expansion into new markets, including those in the US, and the chance to work with such a data-focused and experienced team.”
eSports
TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024
- Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
- The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
- For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.
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Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.
With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.
ALL EYES ON THE TROPHY
Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.
Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.
“We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. “Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!”
GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY
Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.
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Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.
Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.
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TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”
Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.
As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.
In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.
Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!
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- More information:
- Team Vitality website
- PR Contact:
- SwipeRight agency – [email protected]
- Team Vitality – [email protected]
Saroca Reimagines Leadership Development for the Gaming Industry
Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.
The Legacy of LeadHERship
The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.
Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.
Leadership Development: A Game-Changer for Gaming
In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.
“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”
Transformational Leadership Program Highlights
The program builds on the proven curriculum of its predecessor, featuring:
- Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
- Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
- Community and Growth Tracking: Strengthening connections and measuring individual progress.
Registration Now Open
The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].
About Saroca
Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.
This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.
As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.
Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.”
Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.”
TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024
Saroca Unveils the Transformational Leadership Program for 2025
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