Latest News
Press Box PR Bolsters B2B Arm with Hire of Jake Evans
Industry media professional Evans joins as Head of B2B to accelerate London agency’s expansion including opening of new Manchester office
Press Box PR has bolstered its betting and gaming industry B2B division with the appointment of Jake Evans (pictured), who joins as the agency’s new Head of B2B.
An experienced betting and gaming industry journalist, Evans arrives at Press Box PR from NEXT.io, where he oversaw the successful creation of the company’s leading online news product in his role as Managing Editor.
He previously served as News Editor for EGR and also worked as a data editor for Stats Perform.
Evans’ move will see the London-based agency open its first office outside of the capital as the PR firm launches in Manchester.
In his new role, Evans will work with clients, publications and events to create expert industry-specific content, in turn driving commercial growth for all parties.
Press Box PR has expanded rapidly in recent times, increasing headcount from 20 to more than 40 in the last year, having been launched by Alex Donohue in early 2020.
The business counts affiliate QiH Group, law firm Poppleston Allen and technology companies Pythia Sports and 20SHOTS amongst its impressive roster of B2B clients.
Evans joins the current B2B team including Account Director Charlotte Kerr and Account Manager Sarah Williams and will work alongside Director and Head of Sport Jack Mansell, Head of Consumer Katie Storey and Head of Talent Lynn Caratt.
“Press Box PR’s growth has been driven by the best journalistic minds thriving in a PR role, which is underpinned by unrivaled sector and editorial insight,” the founder and Managing Director for Press Box PR, Alex Donohue, said. “Appointing talent of Jake’s calibre underlines the scale of the opportunity within B2B PR and marketing communications. I look forward to working with him to usher in the next phase of growth as a byproduct of creating even better content for our media and client partners.
“The United Kingdom remains a thriving hub of talent, with publishers and firms now operating on a global basis. Expanding our footprint beyond our London base to Manchester signifies our commitment to invest in a growing sector.”
“I’m looking forward to bringing my experience in editorial, video and content creation to Press Box PR’s growing list of media and commercial partners,” Evans said. “Its USP of taking an editorial approach to marketing and PR – combined with journalistic expertise and industry insight – really appealed to me. I am looking forward to working with the current team and partners to grow the B2B division.”
Latest News
Future Anthem announces personalisation AI collaboration with Bede Gaming
Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.
The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.
Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.
Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.
The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.
Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.
“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”
Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.
“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”
Latest News
Nolimit City Brings 90s TV Back to Life with their Latest Release: Loner
Nolimit City takes fans away from the twisted plastic reality of its latest and highly anticipated slot, Kenneth Must Die. The provider hasn’t fallen short of delivering exhilarating and volatile slots, from re-works of classics such as Tombstone No Mercy to haunting players as was seen in Possessed. They have now turned their focus to an alternate version of 90s infomercial television in Loner.
The slot plays on the theme of a couch potato with questionable hygiene and lazy habits. The base game has a plethora of features starting off with xBet® and Double xBet® that introduce guaranteed Monitor Scatters to the reels that can reveal xSplit®, Infectious xWays® and Max Win symbols to the reels. The Amber Wild symbol also gives the slot depth by dropping a 2×2 or 3×3 Wild Symbol that can connect symbols across the reels.
Loner takes players back in time with the three Bonus Games; Shoot Shoot Duck the popular fun fair game with a twist, Pin The Win playing on the dream of witnessing the DVD logo land in the corner of the screen and Tick Tick Boom that gives way to explosive wins in a dark way.
If that wasn’t good enough xGod™ makes its return, a fan favourite allowing for an instant max win at any time, whether in the base game or any of the three bonuses.
Alongside xGod™, loner brings the return of the hyper-popular Nolimit City feature, GOD MODE! Introduced in Nine To Five and doubled down in BRICK SNAKE 2000, it proved to be a massive hit amongst all types of players.
God Mode can be triggered as a Bonus Buy feature where Monitor Symbols reveal M A X Symbols that will instantly award a whopping maximum payout of 14,999x times the base bet. Loner is rated as ‘Extremely’ Volatile as the bonus is a high-risk, high-reward gamble that players have come to expect from the provider and will no doubt produce plenty of max wins!
Per Lindheimer, Head of Product at Nolimit City, said: “We’ve all been couch potatoes at some point in our lives – alone, bored and lazy. That’s exactly what Loner is based on, obviously with a unique Nolimit twist. It brings back 90s memories with its infomercial theme and unique sound bites. Not to mention the bonus games that really pack a punch and are sure to bring back some nostalgia!“
‘Loner’ will be available to all Nolimit City partners on May 21st, 2024.
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- This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.
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