Latest News
iGaming Platform Migration Key Learnings For Strategic Boost
SOFTSWISS, an iGaming global software provider with 15 years of experience, shares its key takeaways from several migration cases. These insights are intended to assist operators in navigating the intricacies of strategic migration decisions.
One of the primary drivers behind software migration, as revealed in SOFTSWISS’ experience, is the strategic constraints posed by the initial platform choice. Particularly in emerging markets such as Brazil, local operators may encounter prolonged downtime scenarios, leading to the erosion of player loyalty, increased churn rates, and revenue stream disruptions.
Vitali Matsukevich, COO at SOFTSWISS, shares: âAnother common challenge reported by operators is the subpar quality of services offered by software suppliers. In such instances, migrating to alternative software emerges as one of the most effective solutions. However, this transition comes with its own set of challenges that operators must be prepared to address.â
Pre-Testing for High Traffic Volumes
One of the most pressing challenges is the requirement for thorough pre-testing of the new platform. Unlike new projects that undergo a gradual increase in user traffic, migrated casinos often encounter an immediate surge in traffic. This sudden influx can strain the infrastructure, underscoring the importance of rigorously testing the platform’s capacity and performance under simulated peak conditions.Â
Vitali Matsukevich comments: âPre-testing is essential to ensure that the platform remains stable and performs optimally when live, thereby preventing potential service disruptions that could affect player retention and trust. In a recent migration of over 1 million players, initiated preparations one month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.â
Adapting Game Mechanics and Features
Adapting game mechanics and bonus structures from the previous platform presents another challenge. Differences in technical capabilities between old and new systems may affect how certain features are implemented. Operators must assess which features are crucial for quality user experience and determine their impact on the project’s overall performance. Often, replicating similar functionalities in the new system becomes imperative for a seamless user transition, thereby sustaining engagement and satisfaction.
Legal and Compliance Issues in Data Migration
The migration process also involves handling user data delicately, which brings up significant legal considerations. Operators must secure consent from users for transferring their data to the new platform. Ensuring compliance with data protection laws is crucial to avoid legal repercussions and to maintain user trust. Transparent communication about how user data will be handled during the migration is necessary to minimise opt-outs and user churn, which can undermine the platform’s user base stability.
“Our goal is always to align more closely with our clients’ needs and expectations,” adds Vitali Matsukevich. “The migration is not just about changing platforms; itâs about providing a robust foundation that supports growth, enhances user satisfaction, and maintains continuity in player experience.”
SOFTSWISS has recently seamlessly transitioned a major operator, with a player base exceeding one million, to its platforms. This comprehensive migration included the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. Through meticulous preparation and a thoroughly tested methodology addressing technical, business, and user aspects, the entire platform transition was smoothly executed within a mere five hours.
About SOFTSWISSÂ
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
Latest News
CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES
The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.
Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
Asia
Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
âWeâre thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,â said Ashwin Haryani, Country Head, Ampverse DMI.
Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the eventâs Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.
Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the countryâs biggest collegiate gaming event.
âWeâre absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamersâ said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.
Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
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