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iGaming Platform Migration Key Learnings For Strategic Boost
SOFTSWISS, an iGaming global software provider with 15 years of experience, shares its key takeaways from several migration cases. These insights are intended to assist operators in navigating the intricacies of strategic migration decisions.
One of the primary drivers behind software migration, as revealed in SOFTSWISS’ experience, is the strategic constraints posed by the initial platform choice. Particularly in emerging markets such as Brazil, local operators may encounter prolonged downtime scenarios, leading to the erosion of player loyalty, increased churn rates, and revenue stream disruptions.
Vitali Matsukevich, COO at SOFTSWISS, shares: âAnother common challenge reported by operators is the subpar quality of services offered by software suppliers. In such instances, migrating to alternative software emerges as one of the most effective solutions. However, this transition comes with its own set of challenges that operators must be prepared to address.â
Pre-Testing for High Traffic Volumes
One of the most pressing challenges is the requirement for thorough pre-testing of the new platform. Unlike new projects that undergo a gradual increase in user traffic, migrated casinos often encounter an immediate surge in traffic. This sudden influx can strain the infrastructure, underscoring the importance of rigorously testing the platform’s capacity and performance under simulated peak conditions.Â
Vitali Matsukevich comments: âPre-testing is essential to ensure that the platform remains stable and performs optimally when live, thereby preventing potential service disruptions that could affect player retention and trust. In a recent migration of over 1 million players, initiated preparations one month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.â
Adapting Game Mechanics and Features
Adapting game mechanics and bonus structures from the previous platform presents another challenge. Differences in technical capabilities between old and new systems may affect how certain features are implemented. Operators must assess which features are crucial for quality user experience and determine their impact on the project’s overall performance. Often, replicating similar functionalities in the new system becomes imperative for a seamless user transition, thereby sustaining engagement and satisfaction.
Legal and Compliance Issues in Data Migration
The migration process also involves handling user data delicately, which brings up significant legal considerations. Operators must secure consent from users for transferring their data to the new platform. Ensuring compliance with data protection laws is crucial to avoid legal repercussions and to maintain user trust. Transparent communication about how user data will be handled during the migration is necessary to minimise opt-outs and user churn, which can undermine the platform’s user base stability.
“Our goal is always to align more closely with our clients’ needs and expectations,” adds Vitali Matsukevich. “The migration is not just about changing platforms; itâs about providing a robust foundation that supports growth, enhances user satisfaction, and maintains continuity in player experience.”
SOFTSWISS has recently seamlessly transitioned a major operator, with a player base exceeding one million, to its platforms. This comprehensive migration included the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. Through meticulous preparation and a thoroughly tested methodology addressing technical, business, and user aspects, the entire platform transition was smoothly executed within a mere five hours.
About SOFTSWISSÂ
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of ĐĄS2
From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a âŹ10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping âŹ10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press âParticipateâ.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you donât miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the clubâs pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the clubâs Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brandâs extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: âWe are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and weâre excited to work together throughout the partnership.â
Super Group CEO, Neal Menashe, commented: âWe are absolutely delighted to become Manchester Cityâs Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.â
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
Compliance Updates
Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
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