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SBC Expands Presence in Malta with New Office Inauguration

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SBC Expands Presence in Malta with New Office Inauguration
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Events and media company SBC is expanding its presence in Malta by inauguring its office on the island. This move underscores the company’s commitment to bolstering its footprint in the iGaming hub, which has been home to one of its events, the CasinoBeats Summit, for the past six years.

While CasinoBeats Summit debuted in London in 2018 and held its second edition in the UK capital the following year, 2019 marked a significant shift as the Summit expanded with a Malta version. In addition, 2019 also saw the inception of the first “Malta Baby” party, highlighting the company’s deepening commitment to the iGaming community that is based in Malta.

Since the inception of the CasinoBeats Summit, the growth trajectory of the event has been remarkable, evidenced by the surge in delegate numbers, with an anticipated 4,500 attendees expected at this year’s event, scheduled to take place at the InterContinental Hotel from 21st to 23rd May.

Rasmus Sojmark, CEO & Founder of SBC, said: “Malta holds a special place as the hub of iGaming, which is why it is also the destination for the CasinoBeats Summit. Many of our clients and friends call Malta home, and it’s important for us to further strengthen our ties with the community.”

SOHO The Strand, the premier co-working business hub where Malta-based employees will be stationed, welcomed its inaugural members in October 2019. With a stylish, Scandinavian-inspired design spanning four distinct levels, this centre offers a plethora of amenities. From a sauna and gym to an on-site bar and restaurant, members lounge, gaming area, terraces, and beyond, it provides the perfect fusion of work and leisure.

“When we were scouting for office space, our priority was to pick an environment that would be ideal for networking and a great base for our Malta-based team members who have been working remotely till now. While we’ve already worked with SOHO on hosting gatherings previously, becoming members ensures our meet-ups will be even more frequent, so stay tuned!” Sojmark added.

Currently, with 130 employees and expanding globally, the new Malta office will operate alongside SBC’s established bases in London and Manchester. With members from the sales, relationships, and content marketing teams stationed on the island, the company boasts a robust presence of client-facing roles in the Malta office:

  • Brandon Spiteri, Affiliate Relationship Manager
  • Dafne Salvatori, Head of Event Design & Branding
  • Maria (Masha) Tsnompilantze, Head of Content Marketing
  • Sharon O’Neill Libreri, Sales Manager
  • Sabrina Sammut, Operator Relationship Manager

Ivan Filetti, CEO of GamingMalta welcomed SBC to his home country: “Malta’s status as the ‘Home of Gaming Excellence’ owes much to the calibre of thought leadership events held on our shores. SBC’s CasinoBeats Summit epitomises our fruitful partnership, driving forward the expansion of the industry locally and globally.

“We are thrilled to learn of their decision to establish operations here, reaffirming their commitment to maintaining a robust connection with Malta year-round. This move underscores Malta’s pivotal role in the gaming ecosystem and strengthens our position as a premier destination for gaming thought leadership and collaboration.”

As of the 2nd of May, the office commenced its operations, three weeks ahead of the 2024 edition of the CasinoBeats Summit. SBC extends an invitation to companies already part of the SOHO community to visit and greet the Malta team at Office 19, located on Level 3 of the Strand.

SBC will celebrate the office opening during the Official Networking Party at the Infinity by Hugo’s on Wednesday, the 22nd of May.

Latest News

Southampton Football Club announces Rollbit as its Front-of-Shirt Partner

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Southampton Football Club has announced that Rollbit, an innovator in the world of online gaming and entertainment, has become its official Front-of-Shirt Partner.

The partnership will see Rollbit’s logo front and centre of the Men’s First Team shirts and they will have visibility around St Mary’s through LED advertising and hospitality.

Launched in 2020, Rollbit is making huge strides in the online gaming, esports and entertainment space. Through their platform, Rollbit blends entertainment with investment in an innovative way, including the creation of digital gaming spaces for its users to explore.

The company has grown to have a huge global presence, with recent partnerships including the likes of Serie A giants Napoli and with the world’s most subscribed esports gaming team, FaZe Clan, who have over 8.5million subscribers on YouTube alone.

Southampton Football Club becomes Rollbit’s first partner within the Premier League, bringing together two organisations that share a commitment to innovation and delivering great experiences for their respective audiences.

Greg Baker, Chief Revenue Officer for Southampton Football Club said: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official Front-of-Shirt Partner. This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”

Sam Norman, Head of Partnerships for Rollbit said: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final. We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams. We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”

 

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Compliance Updates

Amid Public Outcry, Montenegro’s Anti – Digital Gambling Law Set for August Revisions

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In January 2024, Montenegro enacted amendments to its gambling laws that effectively ban the use of modern electronic payment methods, including Apple Pay, PayPal, mobile banking, IPS, and e-banking. This move has raised eyebrows across the global financial community, including the European betting and iGaming sectors.

Public Outcry and Anticipated Changes Expected in August

The controversial ban led to significant public outcry and industry backlash. In response, a new version of the law is allegedly expected in August, yet remains to be seen whether it will address some of these concerns.

The Montenegro EU Paradox

Ironically, a few months ago, the case gained media focus and went viral after the Minister of Finance stated that the country has no obligation to comply with EU rules. This paradoxical stance is surprising for a nation actively seeking EU membership and aiming to integrate into the digital business world.

Historical Context

In 2021, the European Commission urged Montenegro to strengthen its efforts to counter money laundering. However, the January 2024 amendments seem to move in the opposite direction, potentially isolating the country from EU practices and global financial community trends.

Industry Response

Since the beginning of 2024, Montenegro’s gambling sector has been in turmoil. The amendments, which force bettors to use cash or specific terminals for transactions, have caused significant inconvenience. This has led to business disruptions and investor uncertainty.

The industry has responded strongly against these changes. A petition to halt the amendments received 25,000 signatures in just five days. Montenegro Bet, the country’s trade association, has submitted the petition to the assembly and initiated a constitutional review. They are also engaging with international institutions to highlight the negative impacts of the law changes.

Massive Lawsuits Ahead

Multiple operators are preparing legal action, including a lawsuit before the International Court for Settlement of Investment Disputes, due to the apparent corruptive practices and unequal market access facilitated by the new law.

Looking Ahead

As August approaches, the industry and public are hopeful for revisions to the law that will align Montenegro with EU standards and global financial trends. The prohibition of safe and advanced online payment methods, in favor of promoting cash transactions, remains a troubling development that demands urgent attention and action.

 

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eSports

Oddin.gg fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket

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Oddin.gg is proud to announce its new partnership with Dafabet, a globally recognized platform and online betting powerhouse with global reach. Oddin.gg’s awarded odds feed has further improved the offer of one of the world’s biggest online bookmakers.

Dafabet stands out as one of the premier online betting platforms, boasting a vast, worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket.

Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product.

By incorporating Oddin.gg’s advanced technology, Dafabet will expand its esports markets, offering a broader range of options to its users regardless of their preferred platform: desktop, Android, iOS. This integration not only enriches Dafabet’s esports portfolio but also sets a new industry standard, combining Dafabet’s robust betting infrastructure with Oddin.gg’s expertise in esports betting.

James Barnfather, Head of Sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players. On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive. Our team rates it as one of the best experiences, noting the prompt and precise responses.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, explained why he is enthusiastic about the partnership: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honored to bring the most engaging esports betting experience to all Dafabet’s clients globally. Dafabet is also renowned for their commitment to responsible gaming and integrity which is in line with our long-term vision for the esports industry.”

 

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