Latest News
Sweden Tightens Online Gambling Regulations: What it Means for Roulette Enthusiasts
Online gambling has become popular in all parts of the world. People simply love to test their luck from the comfort of their room and make their free time more entertaining. The Swedish market is one of those that have managed to make progress for a relatively short period. For those who do not know, the first licenses in Sweden were issued in 2019. Since then, a lot of gambling brands have gotten licenses and offered a diversity of games to Swedish casino enthusiasts.
Yet, things are becoming turbulent in the iGaming section because of the latest laws and regulations. The newest changes will certainly impact both casino companies and players. Some people believe the newest changes are great, while others think they are too strict. We would like to discuss this topic on this page. We will let you decide on your own whether these gambling laws are a good decision or not. Let’s go!
Latest Gambling Laws Changes in Sweden
The purpose of gambling laws is to protect both players and casino businesses. All the casinos that want to work legally in the Swedish market will need to apply for a license. The license in Sweden is issued by the so-called Swedish Gaming Authority. This regulatory body got approval from the government to issue the license to all the businesses that meet the specific set of requirements.
Logically, the latest decision that the government is slowly announcing day by day will impact the way online casinos work. At the same time, it will also impact gamblers, particularly those interested in online roulette, and make their gambling sessions slightly different. Here are the top 3 changes everyone in Sweden (as well as people traveling there) must be aware of!
Increased Taxes
One of the reasons Sweden approved the legalization of this industry is the improvement of the national economy. Many residents of this lovely country have shown interest in online gambling. Such a demand should not surprise anyone since there are many benefits of online gambling that land-based casinos can’t offer. Financial and economic experts have realized that casino taxes can be another source of income for the national budget.
It turned out that such a decision was actually good. During the pandemic, a lot of people decide to stay at home and use the online world to entertain themselves. Online casinos have managed to gain huge popularity during that period. Logically, their revenue jumped, which automatically represented a new source of income for the country. Back then, the government decided to tax 18% of casino income, which was a rule that casino operators have easily accepted.
With the latest law changes, the tax will be 22% of gross gaming revenue. Such a requirement will start to be applicable on July 1, 2024. The government gave a clear statement on why the officials had decided to make such a change. In the beginning, they wanted to give the market the chance to grow. Now, from their point of view, the gambling market is stabilized enough. Based on the government’s calculations, this decision will ensure around 45 million Euros each year for the national budget. In a crisis moment, this seems like a legitimate decision, doesn’t it?
Yet not everyone agrees with that. The Online Gaming Industry Association is deeply disappointed by such a decision. They think that the government does not understand the needs of the gambling market in Sweden. iGaming experts even claim that the entire market will reach the channelization minimum they had before the regulations were applied in 2019. We are yet to see what will happen here.
Stricter Licensing Requirements
In 2018, 16 gambling brands got a license from the Swedish Gambling Authority. They were valid from January 1, 2019, which is considered to be the date of the online gambling revolution in Sweden. It is important to highlight that the Swedish Gambling Authority is the only valid regulatory body that has approval from the government to issue licenses.
The license confirms the legacy and legality of any casino site in Sweden. This regulatory body controls and maintains casino gaming, poker, bingo, sports betting, fantasy betting, and certain types of lotteries. Currently, this authority can provide six different types of licenses, and some of the crucial ones are Licenses for land-based commercial gambling, licenses for commercial online gambling, licenses for betting, licenses for gambling on ships and so on.
So, how does the licensing process work? First, online casinos must fill out the application form, which requires them to provide details on their business. For example, they need to provide Annex A and B documents, business plans, financial documentation, company registration certificates and so on. Then, they need to provide the results of independent testing that confirm the casino’s complete randomness.
Additional requirements for gambling brands need to be met. The casino’s owner must not have any criminal records in the past and should not have been involved in any financial scandals. Also, the person behind the casino must have knowledge and expertise within the industry. Finally, the casino brand must participate in different responsible gambling actions to ensure the complete safety of the players.
Generally speaking, licensing requirements are getting stricter day by day. Most people are positive about this fact since they want to gamble in safe conditions. Plus, a more regulated market will only attract new casino brands around the globe, which will improve the overall offering and meet the expectations of every Swedish player.
Ultimately, the Swedish government announced additional anti-money laundry actions, which makes the entire process of issuing licenses even stricter.
Player Protection Measures
Despite the improvement of the national budget, Swedish officials have focused on the safety of the players. Even if the casino site is safe and proves the complete randomness of the games, the safety of each player is not 100% guaranteed. We won’t hide the consequences that online gambling can bring. Everyone is aware of that, including SGA and the Swedish Government.
That is why new measures for player protection are announced. Before these laws were upgraded, casinos had the obligation to verify the identity of each individual. The purpose of this requirement is to ensure that underage users do not participate in casino games. Also, online casinos have an obligation to allow players to self-exclude themselves from the website in case they recognize the symptoms of addiction.
The latest regulations are not directly connected with the protection of players. Yet, they do promote responsible gambling and protect each registered player. Believe it or not, Sweden will ban credit cards for gambling. Officials believe that remaining self-controlled when gambling when there is a chance to deposit cash with credit cards is impossible (or risky). Sweden Gambling Authority believes that this type of decision will prevent gambling for money from leading to indebtedness.
What is the Future of Online Gambling in Sweden?
The latest gambling laws will certainly impact the overall gambling market in Sweden. Generally speaking, many casinos are unsatisfied with new tax obligations. For many of them, the tax of 22% represents a big trouble, and they believe that the gambling market won’t continue to grow the way it used to. On the other hand, the government believes the market will remain stable even with the higher tax rates. The new obligation may reduce the quality and quantity of bonuses that online casinos can offer to players. Yet, this is just our opinion; it doesn’t necessarily have to be that way.
On the other hand, regulated markets attract new business players. We believe that new brands are going to come to Sweden and offer new roulette, blackjack and slot games. There are no insights that the popularity growth of this form of entertainment will stop among people. Besides, the gross revenue of the gambling industry was 16.8 billion SEK even before the regulations became official in 2018.
Generally speaking, roulette enthusiasts don’t have to worry a lot. Their only concern should be finding a licensed Swedish online casino, making a budget plan and respecting the plans they made. There will still be a huge number of roulette variants available across different gambling platforms. Even with the strict gambling regulations, we are pretty sure that new casino brands will continue to come. That means you will have more opportunities to play your favorite game.
Conclusion
The gambling market constantly grows around the world. The same trend is present in Sweden. Because of the new trends, people now have new requirements and expectations. On the other hand, it is completely normal that regulations change from time to time. Every government looks for a new way to generate revenue that will positively impact the national budget and ensure better standards within the country. Indeed, a lot of casinos are unsatisfied with tax rate increments, but we are sure they will manage to adapt their business plans and continue offering the best possible services.
Despite problematic tax changes, new licensing requirements and player protection measures probably won’t disturb players. It may happen that licenses won’t be valid for 5 years (as they used to be) and that casinos may need to reapply for it more often. Yet, if they work legally, this won’t be a big problem. On the other hand, the protection of players is in everyone’s interest. That’s why we are positive about these changes!
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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