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Owners Club – New Game Targets Digital-Savvy Audiences To Expand Horse Racing’s Appeal

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Invincible GG, the groundbreaking interactive mobile gaming company, has teamed up with QIPCO British Champions Series to launch its free-to-enter, interactive mobile horse racing game, Owners Club, with a contest leading up to QIPCO British Champions Day on Saturday 19th October.

The free-to-enter competition aims to enhance the reach and engagement of horseracing to a digitally minded audience of racing fans and anyone new to racing but interested in mobile gaming. The QIPCO British Champions Day Challenge enables UK and global entrants to own, train, and race their very own thoroughbred for a chance to win an experience at Royal Ascot on 19th October. This first-of-its-kind, interactive racing competition game Owners Club is free to download from the App Store and Google Play.

Jonathan Strause, Invincible GG CEO, said: ”The interactive video game industry has proven to be a powerful platform for engaging with a younger demographic. With its rich history and thrilling dynamics, horse racing has the potential to captivate a similar audience. By collaborating with British Champions Series on QIPCO British Champions Day, we are delivering an interactive experience that appeals to both traditional fans and new, younger enthusiasts. This initiative can introduce the excitement of horse racing to a broader audience, driving engagement through innovative technology, interactive gameplay, and participation-based education.”

QIPCO British Champions Series has promoted top-quality horse racing to sports fans since its inception in 2011 and sees this partnership as an opportunity to make racing more accessible to a younger audience. Sports fans aged 18-25 are less likely to have attended a live raceday than their older peers but more likely to engage with events and brands through their mobile device or gamification, so this partnership is designed to bring the digital and on-track racing experiences together.

Rod Street, British Champions Series CEO, said: “It is a given that racing needs to build awareness and enthusiasm with a younger demographic, and we are interested to see how the UK audience takes to this mobile-first game, which has tested well in the US. Of course, the Owners Club game likely appeals to those already close to the sport but it is open to everyone in the UK who is over 18, and we are excited to see if it can help expand racing’s reach. We feel the profile of QIPCO British Champions Series and Day will be attractive to all, especially the chance to train and race your own AI-powered horses in five virtual Champions Day races in October. We will be promoting the game widely in the coming weeks, particularly through Club 26, which now has over 10,000 members.”  

As of 2023, over three billion people played interactive video games, of which more than 40% were on their smartphones. The global video game market is valued at over $200 billion. EA Sports FIFA, NBA 2K, and F1 by Codemasters have been credited with revitalising these sports for a new generation. QIPCO British Champions Day, with its rich history, thrilling dynamics, and top-quality participants, has the potential to captivate a similar audience to Owners Club.

The QIPCO British Champions Day Challenge is a free-to-enter and play contest through Owners Club, a mobile skill game for 18+-year-old participants, available to download on the App Store and Google Play, exclusively in the UK.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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