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Digital Asset Horse Racing Game Stables Appoints Lebnan Nader CEO And Unveils International Expansion Plan

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Stables, the Paris-based Web3 Equestrian Fantasy Game, has appointed venture capital veteran Lebnan Nader as Chief Executive Officer.

Lebnan Nader, who had founded and run several gaming and technology businesses, will oversee an international expansion as Stables seeks to add horses and attract owners from outside its French home market.

Launched in January 2023, Stables was born from an ambitious project funded by PMU, the European leader and number 3 worldwide in horse betting, alongside the startup studio 321. The game is designed to bring the excitement of horse racing into the digital realm by combining real data from actual racehorses with an online Web3 gaming experience where horses are represented as tradable non-fungible tokens.
“Stables brings together two of my favorite domains, video gaming and horse racing. Two sectors I’ve been involved in for the past 12 years. The game’s ambitions are high, and that’s what convinced me,” said Lebnan Nader, CEO of Stables. “The teams have done a tremendous job, and we will continue to develop the game, but my priority will be our community, as they are our greatest strength.”
A graduate of HEC Paris with nearly 20 years experience in strategy, product development, and market positioning in the digital sector, Lebnan co-founded an internationally acclaimed video and VR gaming studio, and also co-founded a software company for lottery and betting operators.

PMU’s initial gamble to reach a new audience has paid off as Stables now boasts a community of several thousand engaged players, aged 25 to 40 on average. The community is currently composed of 70% French players and 30% from the rest of the world.

The Stables teams are now expanding the gaming experience by adding new features that will allow any player, even without owning NFTs, to be able to explore Stables for free. A seasonal horse racing system with an in-game leaderboard will be introduced, as well as “The Paddock Gazette,” a feature allowing the analysis of all NFT data and comparing their performances.

The ability to interact with other players and access numerous new horses are among the features currently in development.
“In 2023, Stables succeeded in realizing PMU’s bold vision of diversifying the world of horse racing into Web3 and becoming today’s reference in equestrian fantasy gaming. Contributing alongside its historic partners to the financial support for an accelerated development of Stables represents for the Tezos Foundation a natural progression to the adoption of Tezos. Among other things, the Tezos Foundation always listens to the needs of management teams and economically engages in projects that have adopted its blockchain to be an active participant in their growth stages,” says Jean-Frédéric Mognetti, Executive Director of the Tezos Foundation.
“Convinced of the relevance of the project, it seemed important to involve new investors. We enthusiastically welcome the financial support of the Tezos Foundation, which strengthens a proven technical collaboration that the project has benefited from since its inception,” comments Emmanuelle Malecaze-Doublet, CEO of PMU.

Gaming

Plinko: A Classic TV-based Game, Now on Spinmatic’s Portfolio

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Television is an all-time massive communication medium, and the desire of becoming rich and famous watching participants on different shows has always been part of our culture.

And it’s not the first time casinos make the most of a TV game and its success… Fortune wheels, bingo machines… and now, Plinko!

More than four decades ago, in January 1983, Plinko was introduced in the world-known TV show “The price is right”, and the game is still part of the programme nowadays, being considered very often as the most famous pricing game of all times.

Being aware of the tremendous possibilities of this easy-to-play yet trepidant game, Spinmatic is launching a brand-new game category on its portfolio.

Plinko consists of a board full of blocking pegs in the form of a pyramid, with a certain number of winning spaces at the bottom. The aim of the game is to place the balls in the best winning spot to be awarded with the displayed prize.

With Spinmatic’s latest creation, Pinky Plinko, the company combines the classic excitement of plinko with a dash of colourful Asian vibes – giving a new look to the usual plinko game.

Set against an Asian-inspired backdrop, players place their bet from 0.1 to 80 and watch the ball zigzag down through a bunch of pins, building up the excitement with every bounce. They can choose their adventure with the Risk Level feature. Whether they’re feeling daring or prefer a safer path, Pinky Plinko lets them adjust the risk to match their betting style. For those who like a touch of strategy, the Hold & Drop feature will let them decide the exact moment to let the balls fall. A simple addition of control that will definitely engage players.

With its attractive features, gorgeous graphics and the thrill of big wins, it promises to be a hit with players looking for an entertaining and rewarding plinko game. Whether they’re a fan of traditional plinko or looking for something new to try, Pinky Plinko will provide them with an exciting challenge.

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Gaming

Paddy Power Launches Industry First Exclusive Online Gameshow

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Paddy Power has launched a new online game – Paddy’s Mansion Heist – becoming the first company to create an exclusive branded gameshow. The game is available to all UK & Irish players.

The first-of-its-kind online Live Casino Game Show has been made possible through collaboration with Playtech Live Casino. The gambling software development company worked closely with Paddy Power to create a custom designed, immersive and large-scale studio showcasing what a year of innovation and creativity can produce.

Set within Paddy’s Mansion, the game offers players the opportunity to pull off the ultimate heist. Paddy’s Mansion Heist incorporates high tech engine technology, enhancing player experience, which was the main priority during game development.

With market leading four live action bonus rounds and entertaining presenters, users have the chance to bet on Paddy’s 54 segment wheel and explore the Mansion through a series of interactive rounds, stealing “lucrative loot” from each room.

The game culminates at Paddy’s legendary Vault, where players will be teased with scenes of Paddy’s shimmering gold. Participants can win up to a maximum of 4000x their bet – however, it’s not going to be easy.

Roisin Hogan, Commercial Director at Flutter, said: “PP Games’ longstanding partnership with Playtech has led us to developing one of our most exciting games ever – Paddy’s Mansion Heist. This game represents Playtech’s and PP Games’ commitment to innovation and delivering an unparallelled customer experience. We are thrilled to bring this exciting game to market.”

Kevin Kilminster, Chief Product Officer at Playtech, said: “We are proud to collaborate with an iconic brand like Paddy Power, one of Playtech’s longest standing partners to launch Paddy’s Mansion Heist. Bespoke games have become essential to cater to the evolving market demand for personalised, entertainment-led experiences. Mansion Heist delivers on the theatre and engagement that Paddy Power players have come to expect.”

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Gaming

Huawei Game Salon 2024: HUAWEI AppGallery bridges the gap between East and West, helps partners go global

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AppGallery, Huawei’s official distribution platform, held the Huawei Game Salon – Cloud Collaboration (Europe) in Istanbul, Türkiye, from 30 May to 1 June. The event aimed to strengthen collaboration between AppGallery and its partners and bring robust public cloud infrastructure to enterprises in Europe.

In the past decade, Huawei has forged strong relationships in the European market; bridging East and West and supporting local growth. Huawei has enabled Chinese developers to reach a broader European gamer audience, and Turkish game developers to increase their visibility in Europe.

The Huawei Game Salon showcased Huawei Cloud as a premier business solution, offering professional, fast, stable, and secure one-stop cloud services for gaming enterprises seeking to build high-quality, holistic cloud gaming experiences.

Türkiye: An Exciting New Gaming and Live Streaming Hub

With Europe’s mobile game market predicted to hit $8.56 billion in 2024, Huawei is intensifying its focus on Europe’s gaming scene. Türkiye, which boasts a growing number of talented developers and a large, dedicated player base, is key to Huawei’s plans.

Home to 30 million gamers, Türkiye leads the gaming market in the Middle East. In 2023, the industry generated $300 million and witnessed 16% year-on-year growth. With smartphones being the main device used by European users to access games, and over 75% of the Turkish population owning a smartphone, its mobile gaming market has huge potential.

The pan-entertainment sector reached a market value of $228.7 million last year, with over 62.5 million users, representing 73.1% of the total population. According to AppAnnie, in-app payments for pan-entertainment applications in Türkiye totaled US$76 million in 2023, propelling Türkiye into the top five globally.

Huawei Gaming Salon Welcomes Valued Partners

The Huawei Gaming Salon warmly welcomed leading Chinese developers such as Funplus, Tencent, Moonton, and miHoYo, among others.

“Our intention is to foster a vibrant gaming community in Europe. By collaborating closely with our partners, we hope to deliver cutting-edge, reliable, and top-notch gaming experiences to the region.” Shan Xuefeng, Managing Director of Huawei Consumer Cloud Service, Europe Ecosystem Development & Sales Department shared.

Productive CP-Gamer and Local Partner Sharing Sessions

A CP-Gamer Interactive Sharing offered Chinese developers the chance to dive into the success stories and experiences of Huawei’s European partners, game developers Playrix and Com2us. During this exchange, Playrix and Com2us stressed that adapting to local users was key to their success in Türkiye. Thereafter, a Local Partner Sharing session added further perspectives to the day’s discussions.

Full Day of Activities: HUAWEI Cloud Data Center

Attendees were treated to a Turkish Cultural Experience and explored the HUAWEI CLOUD Data Center. A Farewell Dinner was held, the perfect goodbye to the event.

Huawei’s partners, including Tencent, Moonton, miHoYo, and Funplus, were highly impressed and expressed their enthusiasm for working with Huawei in the future, with plans to publish their games on AppGallery in Europe in the second half of 2024.

Jaime Gonzalo, Vice President of Huawei Mobile Services Europe, said, “Mobile gaming is a global phenomenon. Our goal is to bridge the gap between top developers from around the world and European gamers. To achieve this, we offer comprehensive support from development to commercial monetization, which is crucial for helping partners expand internationally.”

 

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