eSports
E-Sports Betting Global Market Report 2024, Featuring Profiles of Key Players Including Flutter Entertainment, Entain, Bet365, DraftKings and Pinnacle Group
The “E-Sports Betting Global Market Report 2024” has been added to ResearchAndMarkets.com’s offering.
The E-sports betting market size has grown rapidly in recent years, from $9.96 billion in 2023 to $11.22 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth observed in recent years can be credited to the rising popularity of esports, increased acceptance of online gambling, higher prize pools, heightened youth engagement, and increased sponsorship and investment.
The E-sports betting market size is expected to see rapid growth in the next few years. It will grow to $18.12 billion in 2028 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period is driven by the expansion of esports titles, broader global market reach, regulatory developments, strategic partnerships, and expanding infrastructure. Key trends expected during this period include cross-platform integration, adoption of blockchain technology, improved user experience, advancements in technology, and the integration of AI and machine learning.
The growing popularity of online games is expected to drive the growth of the E-sports betting market. This growing popularity is fueled by technological advancements, widespread internet access, engaging and immersive gameplay experiences, social connectivity, and a diverse range of game genres catering to various interests and age groups. E-sports betting enhances the appeal of online gaming by increasing viewer engagement, attracting a broader audience, and generating revenue for the e-sports industry. For example, in 2022, the Department of Foreign Affairs and Trade, an Australia-based federal government body, reported that the digital gaming industry was valued at $240 billion worldwide in 2020 and is projected to grow to $294 billion by 2024. In 2021, the industry generated $226.5 million in revenue, marking a 22% increase from 2020, with 83% of this revenue coming from international markets. Therefore, the rising popularity of online games is driving the growth of the E-sports betting market.
Major companies in the E-sports betting market are focusing on developing innovative technology, such as odds and modeling feed technology, to enhance betting accuracy, improve user experience, and offer more competitive and dynamic betting options. Odds and modeling feed technology involves using statistical models and algorithms to predict outcomes and optimize decision-making in various applications. For instance, in April 2022, Esports Technologies Inc., a US-based provider of esports products, platforms, and marketing solutions, launched its innovative Odds and Modeling Feed Technology. This cutting-edge technology allows the company to deliver real-time odds and modeling data to its clients, enhancing their ability to make informed betting decisions. The technology leverages advanced algorithms and machine learning techniques to analyze vast amounts of data, providing accurate and up-to-date insights on esports events.
In July 2021, Esports Entertainment Group Inc., a US-based esports entertainment and online gambling company, acquired Bethard Group Limited for an undisclosed amount. This acquisition aims to significantly enhance Esports Entertainment Group’s market presence and revenue by adding new gaming licenses in Sweden and Spain, thereby expanding their operational footprint and increasing their available markets. Bethard Group Limited is a Malta-based company that provides sports betting services.
This report focuses on e-sports betting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:
- By Betting Types: Pre-Match Betting; Live Or In-Play Betting
- By Platform Types: Online Betting Platforms; Offline Betting Locations
- By Application: Ages 18-25; Ages 26-30; Ages 31 And Above
Key Companies Mentioned: Flutter Entertainment Plc; Entain Plc; Bet365; DraftKings Inc.; Pinnacle Group Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Key Topics Covered:
1. Executive Summary
2. E-Sports Betting Market Characteristics
3. E-Sports Betting Market Trends And Strategies
4. E-Sports Betting Market – Macro Economic Scenario
5. Global E-Sports Betting Market Size and Growth
5.1. Global E-Sports Betting Market Drivers and Restraints
5.2. Global E-Sports Betting Historic Market Size and Growth, 2018 – 2023, Value ($ Billion)
5.3. Global E-Sports Betting Forecast Market Size and Growth, 2023 – 2028, 2033F, Value ($ Billion)
6. E-Sports Betting Market Segmentation
6.1. Global E-Sports Betting Market, Segmentation By Betting Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Pre-Match Betting
- Live Or In-Play Betting
6.2. Global E-Sports Betting Market, Segmentation By Platform Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Online Betting Platforms
- Offline Betting Locations
6.3. Global E-Sports Betting Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7. E-Sports Betting Market Regional And Country Analysis
7.1. Global E-Sports Betting Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global E-Sports Betting Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific E-Sports Betting Market
9. China E-Sports Betting Market
10. India E-Sports Betting Market
11. Japan E-Sports Betting Market
12. Australia E-Sports Betting Market
13. Indonesia E-Sports Betting Market
14. South Korea E-Sports Betting Market
15. Western Europe E-Sports Betting Market
16. UK E-Sports Betting Market
17. Germany E-Sports Betting Market
18. France E-Sports Betting Market
19. Italy E-Sports Betting Market
20. Spain E-Sports Betting Market
21. Eastern Europe E-Sports Betting Market
22. Russia E-Sports Betting Market
23. North America E-Sports Betting Market
24. USA E-Sports Betting Market
25. Canada E-Sports Betting Market
26. South America E-Sports Betting Market
27. Brazil E-Sports Betting Market
28. Middle East E-Sports Betting Market
29. Africa E-Sports Betting Market
30. E-Sports Betting Market Competitive Landscape And Company Profiles
30.1. E-Sports Betting Market Competitive Landscape
30.2. E-Sports Betting Market Company Profiles
- Flutter Entertainment
- Entain Plc
- Bet365
- DraftKings Inc.
- Pinnacle Group Inc.
31. E-Sports Betting Market Other Major And Innovative Companies
- Super Group Ltd.
- William Hill Plc
- Kindred Group Plc
- Paddy Power Betfair Plc
- Betsson AB
- Betfred
- SBOBET
- Parimatch
- 888 Holdings Plc
- Bet-at-home.com AG
- Betvictor Ltd.
- Esports Entertainment Group
- BetWinner
- Intertops
- Betcris
32. Global E-Sports Betting Market Competitive Benchmarking
33. Global E-Sports Betting Market Competitive Dashboard
34. Key Mergers And Acquisitions In The E-Sports Betting Market
35. E-Sports Betting Market Future Outlook and Potential Analysis
35.1 E-Sports Betting Market In 2028 – Countries Offering Most New Opportunities
35.2 E-Sports Betting Market In 2028 – Segments Offering Most New Opportunities
35.3 E-Sports Betting Market In 2028 – Growth Strategies
For more information about this report visit researchandmarkets.com/r/wz8lwc
Chinaâs leading esports brand, eStar Gaming, a subsidiary of NIP Group announced its intention to collaborate with Dalian Young Boy Football Club. This partnership aims to explore innovative business models that blend digital and traditional sports realms, enhancing urban culture, tourism and the consumer economy through the power of sports.
Kui Wang, Investor and Chairman of Dalian Young Boy Football Club, said: âWe are delighted to partner with eStar Gaming, a pioneer in the esports industry. Esports resonates with the youth, offering a dynamic platform for engagement. Our âesports+ footballâ collaboration is set to spark excitement and innovation, enriching the traditional sport of football with new dimensions. We are confident that this alliance with NIP Group, the first listed Chinese esports company on Nasdaq, will propel Dalian Young Boy and Dalian football into uncharted territories, while our exploration in the integration between esports and traditional sports will pave the way for sustainable growth in both industries.â
Hang “Allen” Sui, Chief Operating Officer of NIP Group, said: âThis cross-industry partnership is a groundbreaking step towards integrating esports and football. The synergy between our organizations will deliver unparalleled fan experiences. We anticipate expanding our collaboration with Dalian Young Boy to include cultural exchanges, tourism promotion, and esports festivals, exploring the full potential of digital-inclusion.â
Esports has become an exceptional medium for the younger generation to engage with traditional sports culture and socialize. In late August, Nuoyan and Orange, eStar Gamingâs representative players, engaged in an inaugural exchange with Dalian Young Boy Football Club, experiencing a day in the life of a football player. The event saw a jersey exchange between Dong Chen, General Manager of Dalian Young Boy Football Club, and the eStar Gaming players, with active participation from athletes Weijie Mao, Pengyu Zhu, Shan Huang and Ge Qu.
The integration of esports and traditional sports has emerged as a focal point for both sectors. According to the Esports Working Committee of the China Audio-Video and Digital Publishing Association, the domestic esports industry reached approximately 490 million users in 2023, with over 300 million being young users. This integration is poised to align with the entertainment preferences of the youth, revitalizing sports culture in a manner that reflects the new era and fostering âout-of-the-boxâ growth for traditional sports and local cultural tourism.
BETER, the leading provider of next-gen betting content and data covering sports and Esports, has extended its partnership with BVGroup, the top-flight online betting operator and B2B technology solutions provider.
According to the deal, BVGroupâs brands, including BetVictor, Betano UK and others, will be provided with BETERâs Esports Odds Feed, an end-to-end trading solution which covers 450+ esports tournaments worldwide with the highest odds uptime in the industry of 90%+.
This means that their players will get access to odds for more than 40,000+ live and pre-match events per year, further enriching and improving their Esports wagering experience with the brand.
Odds are calculated using official data and compiled by BETERâs in-house team of expert Esports traders for in-demand disciplines such as CS2, Dota 2, League of Legends, Valorant and many more.
The extended partnership further establishes BETER as the go-to provider of Esports content and data for the biggest operators in the business. Indeed, the providerâs fast-betting experiences have proved to be a big hit with significant player groups such as Millennials and Gen Z.
BETER and BVGroup have a longstanding partnership in place with the operator offering the providerâs proprietary ESportsBattle tournaments, which cover eFootball, eBasketball, eHockey and CS2, as well as Setka Cup table tennis tournaments to its players. Combined, this gives players access to more than 45,000 monthly events.
Gal Ehrlich, CEO of BETER, said: âWe are thrilled to have strengthened our partnership with our good friends at BVGroup and for its brands to provide players with an enhanced Esports betting experience.Â
âEsports betting is a significant vertical in its own right with players demanding a great selection of markets and the best-priced odds. By combining official data with expert traders, we can provide our partners with highly accurate odds for Esports tournaments worldwide.Â
âWe have already enjoyed a hugely successful partnership with BVGroup, but this enhanced agreement will really take it to the next level.âÂ
Eoin Ryan, Director of Sportsbook at BVGroup, added: âBETER has proved to be one of our most important partners, allowing us to deliver fast betting content to players at our sportsbooks.Â
âThe success of this made us want to deepen our collaboration by taking the providerâs global Esports data and odds, allowing us to offer bets on more than 40,000 events across major disciplines such as CS2, League of Legends, Valorant and others.Â
âItâs partnerships like this that ensure our sportsbooks remain the go-to sports and Esports betting brands of choice for players in core markets across the world.âÂ
PandaScore, the award-winning provider of esports odds, stats and betting products, has signed a major deal with leading sportsbook and platform provider Amelco, as the supplier looks to enhance its esports betting offering.
Established as one of the worldâs leading sportsbook and platform providers, Amelco is the partner of choice for the likes of Fanatics, Hard Rock Bet, Entain, BET99, and Flutter Entertainment.
Under the deal, Amelco will integrate PandaScoreâs full suite of esports solutions into its offering. This will include its odds and stats, as well as its esports betting products such as its Bet Builder, Player Props and Micro Markets.
PandaScoreâs odds feed is powered by a sophisticated model that leverages AI and is backed by a team of experienced traders, with specialist traders for certain disciplines. This covers the likes of CS2, Dota 2, LoL and Call of Duty.
Amelco will also benefit from PandaScoreâs stats offering which provides real-time statistics for LoL, CS2, Dota 2 and all major esports titles. This includes extensive in-depth data points coverage, delivered in real-time with just 300ms latency from the original stream.
When combined with PandaScoreâs innovative Player Props, Bet Builder and Micro Markets, it makes for the complete esports offering, allowing Amelcoâs operator partners to offer an even wider selection of Esports than ever before.
Oliver Niner, Head of Sales at PandaScore, said: âAmelco is a top-tier technology company and platform supplier and understands the need to provide its customers with a proven esports betting solution and thatâs exactly what PandaScore offers.
âThe demand for esports betting is big â and only getting bigger â with more operators now wanting to make a play in the space. To do this, they need to be able to offer an authentic betting experience and Amelco can now provide this to its partners using PandaScoreâs award-winning solutions.â
Brandon Walker, Head of Business Development at Amelco, added: âEsports betting is a huge business, and as one of the worldâs most comprehensive sportsbook and platform providers, we want to ensure we offer our operator partners the very best.
âWeâre excited to be partnering with PandaScore to boost our esports offering even further, and we see this partnership as a fantastic way to bring even more value to our offering. We look forward to many successful years of working together.â
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