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TDT-Unibet to Launch New Identity for 2025 and Upgrades Main Title Sponsorship

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After two very successful years for the TDT-Unibet ProTeam, the UCI ProTeam will continue as the Unibet Tietema Rockets. With Unibet stepping up as the first naming partner of the team in a new multi-year agreement with the team, the Unibet Tietema Rockets will become the first team in professional cycling with a franchise name. This development marks a huge step in the teamā€™s ambitions towards its first Tour de France participation.

With a UCI Continental license in 2023 and a UCI ProTeam license in 2024, TDT-Unibet has developed itself from a new cycling team into a well established name in the pro cycling pyramid in no time. With its first wins under the belt and their huge WorldTour debut earlier this year in the Amstel Gold Race, the team has made a name for its colorful appearance, both on and off the bike.

In 2025, the team will introduce its Rockets identity and team name as part of its international expansion. The teamā€™s ambition was always to create one of the biggest international cycling teams in the world and reach the Tour de France.

ā€œTo do so, we need to develop our riders’ level, attract more global partners and tell our story in the best way possible. Our goal is to be the best followable team for cycling fans around the world. With the new Rockets identity, we take a big step forward in creating a sustainable organization and hopefully accelerate our growth as a team,ā€ team owner Bas Tietema said.

After two successful years as TDT-Unibet, Unibet will become the teamā€™s first title sponsor for the coming years in a new global partnership. For 2025, the Unibet Tietema Rockets have applied to race on a French UCI ProTeam license.

ā€œWeā€™re incredibly proud of the teamā€™s development and how theyā€™ve worked towards our joint goal, the Tour de France. The team has a huge potential and has already proven they are capable of developing very quickly. From the beginning, their ambition, entrepreneurial spirit and the way they present themselves has been something that has inspired us and has been refreshing to the sport. We canā€™t wait to see the Rockets in action and grow to the next level,ā€ said Neil Banbury, Chief Commercial and Marketing Officer at Kindred Group.

ā€œEvery cycling team starts out with that one dream, the Tour de France. We have been working towards that dream for a long time and probably exceeded the expectations of many already. We are very proud of the development so far and now weā€™re taking a big step towards realizing those dreams,ā€ Tietema said.

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EGT Digital’s partnership with Microgame brings more success in Italy

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EGT Digital's partnership with Microgame brings more success in Italy
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EGT Digitalā€™s slot games are now live in 3 more betting sites in Italy. This happened as a result of the Bulgarian providerā€™s collaboration with one of the most popular gaming aggregators in the country – Microgame. Now the customers of Betpremium, owned by the eponymous operator, and Signorbet and Chescommessa, operated by Slot Plus, have at their disposal titles from Bell Link, High Cash and Clover Chance jackpots, among which top-performers like 40 Super Hot Bell Link, 10 Crown Hot, 10 Shining Diamond, 100 Burning Clover.

“We are very happy that our gaming content keeps on gaining momentum in the Italian online market,” said Zornitsa Boncheva, Regional Manager for Italy at EGT. ā€œWe owe our success in the country to a large extent to our partner Microgame, whom we would like to thank again for giving us the opportunity to reach so many local players and provide them with the high-quality gaming products they deserve. We also thank the operators Betpremium and Slot Plus, who placed their trust in us. I believe that the visitors to their sites will appreciate our slots and quickly rank them among their favorites.ā€

Betpremium spokesperson gave a positive comment on the cooperation as well: “We are delighted to collaborate with a leader in land-based and online gaming like EGT. Now we will be able to offer our users an even wider range of games, while ensuring a safe, fun and cutting-edge gaming experience. This partnership is set to push the boundaries of innovation in the gambling sector, combining the best technologies and platforms to provide a final product that meets the needs of the increasingly demanding audience.”

Representatives of Slot Plus also expressed their satisfaction with the performance of EGT Digitalā€™s products, highlighting that thanks to the selection of the Bulgarian manufacturerā€™s attractive slot titles their betting site can increase their current customersā€™ engagement, while bringing in new players.

They concluded: ā€œThis is a prestigious partnership that helps to expand and improve our offerings, especially in terms of quality, with an attractive, pleasant and satisfying user experience.”

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Africa

SmartSoftā€™s expertise and future vision for the African market

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SmartSoftā€™s expertise and future vision for the African market
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In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, first ever flying crash game by SmartSoft – JetX emerged as a standout game, particularly gaining substantial traction in Africa. This article provides an in-depth examination of JetX, a popular online crash game, and explores the expertise behind its creation. By focusing on the gameā€™s features, the developer SmartSoft Gaming, and insights from an interview with the Vice President Commercial, we aim to highlight the factors contributing to JetXā€™s success and its impact on the gaming industry.

About SmartSoft Gaming

Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, we blend gaming and gambling to deliver more engaging, entertaining, and superior experiences. Our mission is not just to attract players but to enhance their enjoyment.

To gain further insights into the development of JetX and the vision behind its creation, we spoke with the Vice President Commercial of SmartSoft.

Rusa Javakhishvili Vice President Commercial of SmartSoft shared insights and analytics from African countries, and outlined future plans. Rusa joined SmartSoft two years ago as Head of Finance and Strategic Projects. In early 2024, she transitioned to the commercial side as Head of Account Management, and is now Vice President of Commercials, overseeing several regions, including Africa.

What was the general concept and inspiration behind JetX?
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, JetX has emerged as a standout game, particularly gaining substantial traction in Africa. The main concept of the game is that it is easy to play, the player is involved in the decision as much as possible, it is fast and within the fast-paced world we think that it delivers exactly what players need for an enjoyable experience.

How does JetX differentiate itself from other crash games in the market?

At SmartSoft, we appreciateĀ  our relationships with partners, itā€™sĀ  very important to us. We constantly think and work to create a valuable product and maintain strong connections with them. SmartSoftā€™s portfolio includes a diverse range of online casino games, each designed to offer unique features and interactive gameplay but JetX is the literal gem!

JetX is an online crash game that combines simplicity with excitement, offering players an engaging betting experience. This dynamic gameplay requires both luck and strategy, appealing to a broad audience seeking quick, high-stakes action. JetX stands out due to its user-friendly interface, real-time gameplay, and mobile compatibility, making it accessible and enjoyable for players on the go. Its growing popularity in Africa can be attributed to its exciting gameplay mechanics and the potential for significant winnings.

What strategies did you employ to ensure JetX appeals to a diverse audience, particularly in Africa?

When we expanded into the African market, we knew itā€™s a big and diverse region, so itā€™s important to understand each country individually instead of seeing it as one market. With our partners’ help, weā€™re working hard to learn about each country’s marketing practices and what types of games people enjoy. Itā€™s a challenging task, but the African market is a top priority for us, and weā€™ve allocated resources to quickly build our knowledge in this area.

How has JetX been received by African players compared to other regions? Are there any notable differences in player behavior or preferences?

The African market is one of the most interesting and significantĀ  for us, and we believe it has great potential. It is a highly dynamic and exciting market, where players are exposed to a wide variety of games. Their enthusiasm for diverse content gives us inspiration and motivation to create games specifically tailored to their unique preferences and needs. Moreover, they are quick to engage with new releases, eagerly embracing fresh content when it aligns with their tastes and expectations. Although Crash products were introduced only recently, they have quickly become a favorite among consumers. We expect this trend to continue growing.

How do you assess player feedback and incorporate it into ongoing game improvements?
This is a crucial aspect for us. Thatā€™s why, in collaboration with our partners, we consistently review key feedback on our games and strive to incorporate it as much as possible into new versions. We strive to bring enjoyment in everything we do ā€“ whether it’s in our work environment, or for the end users. Our goal is to delight both the customers and ourselves with our work. Therefore, we integrate gaming’s fun elements into gambling to maximize enjoyment. This approach fuels our drive to innovate and create playful experiences, redefining the gambling industry and making it more entertaining;

What future developments or updates can players expect for JetX?
Our product has undergone numerous changes since its inception, with many more improvements planned. These changes are aimed at delivering the best possible user experience for players while ensuring the product remains of the highest technical quality.

How has the success of JetX influenced SmartSoftā€™s approach to game development?
JetX, the first Crash game created in 2018, holds a special place as one of the companyā€™s most beloved titles. Its global popularity is evident, and we’re thrilled that players enjoy it. At SmartSoft, having a diversified portfolio is crucial, which is why we release new games every year. As pioneers in the Crash genre, we ensure that we continually expand our offerings. Our goal is to provide players with a wide range of high-quality games they can trust to deliver an enjoyable experience.

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Latest News

Stakelogic Live Plays Its Cards Right with the Launch of Super Boost Blackjack VIP

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Stakelogic Live Plays Its Cards Right with the Launch of Super Boost Blackjack VIP
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Stakelogic Live thrills audiences with an innovative new take on classic American Blackjack

Stakelogic Live is once again providing players with an innovative take on a classic game with the launch of Super Boost Blackjack VIP.

Stakelogic Live is back with an exciting twist on a popular classic: introducing Super Boost Blackjack VIP. This innovative game takes the traditional American Blackjack experience and ups the ante by offering players thrilling new opportunities to win big. The game retains all of the classic elements player love while injecting some excitement with the chance to trigger multipliers worth up to 100x their bet.

Super Boost Blackjack VIP invites players to take a seat at the blackjack table and try their hand at playing with a live dealer. For the first time, the game has an exciting Super Boost progress indicator that shows the player’s progress.

After two winning rounds in a row, an exciting multiplier bonus is activated, which multiplies the player’s winnings from 2x to a staggering 100x on a third win. This unique mechanic not only improves the gameplay but also increases the likelihood of big wins.

Traditional betting options are available on each hand, with players able to Double Down and Split. At the same time, the Golden Pair and Insurance side-bets are also available, ensuring a comprehensive American Blackjack experience for everyone.

Yaroslav Tabaliuk, Head of Live Casino Product at Stakelogic Live, said: ā€œAt Stakelogic Live, we always look for ways to breathe new life into old classics.

Blackjack is one of the most popular and treasured card games in the world, and we believe the addition of the Super Boost feature adds an exciting new dimension to the game that will keep players on the edge of their seats. Not only does it add a creative new element to the gameplay, but it also significantly boosts the winning potential, and we canā€™t wait to see how players react.ā€

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