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Relax Gaming continues rapid expansion with 32Red partnership

Vlad Poptamas

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Relax Gaming, the igaming aggregator and supplier of unique content, has signed a deal to launch a collection of its premium proprietary and third-party online casino content with 32Red.

The new agreement gives the reputable operator access to Relax Gaming’s ever-expanding library of in-house developed games, including widely popular titles Temple Tumble and Money Train, as well as its latest high performer, La Fiesta.

Owned by Kindred Group, a longstanding partner of Relax, 32Red is one of the UK’s most well-established gaming companies, offering casino and slots entertainment along with a wide array of table games.

Showcasing Relax’s ethos on open collaboration, and in demonstration of Microgaming’s customer-first approach, the two suppliers are working side-by-side to complete the integration, resulting in a seamless process that could pave the way for future joint efforts.

 

Daniel Eskola, Relax Gaming CCO, said: “32Red is a key player in the UK market and we’re pleased with the smooth, collaborative process we’ve shared with Microgaming and their teams so far.

“We’re excited to offer our innovative and engaging content to select Microgaming clients. Our flexibility and quick integration have played an integral part in our rapid expansion over the last 12 months, and we look forward to another great launch with a top tier operator.”

 

Leon Thomas, Commercial Director at Microgaming, adds: “Microgaming is delighted to support 32Red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner. Great to work so openly and constructively with the team at Relax.”

 

Neil Banbury, UK General Manager for Kindred, parent company of 32Red, said: “Delivering the best games to our customers is paramount here at 32Red, and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering.

“With its expanding portfolio of quality in-house titles, including Temple Tumble and Money Train, this partnership will allow us to engage our players in a safe and secure environment and attract new audiences with exciting additions to our portfolio.”

Relax Gaming has been supplying the industry’s leading operators for over 10 years, now offering a portfolio of over 1000 casino games. Its collection includes high-quality content from selected Silver Bullet studios and Powered By partners, together with innovative proprietary products.

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BGC Response to Government Announcement on Football Index

Niji Narayan

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BGC Response to Government Announcement on Football Index
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The UK government is going to set up an independent review into the Football Index collapse. The plan for the review is welcomed by the Betting and Gaming Council (BGC).

A spokesperson for the Betting and Gaming Council said: “We strongly welcome this independent review of the regulation of Football Index, up to the point where its operator’s licence was suspended in March.

“Following the suspension of BetIndex Ltd’s operating licence by the Gambling Commission last month, we immediately suspended their membership of the BGC.

“We have been concerned about reports that the Gambling Commission was made aware of issues surrounding Football Index’s business model as early as the start of 2020, something the BGC was not made aware of at the time.

“The top priority remains consumer welfare and we hope that the inquiry leads to vital lessons being learned for the future.”

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Asia

Leading EA SPORTS FIFA Online 4 players to compete in ePremier League China

George Miller

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Leading EA SPORTS FIFA Online 4 players to compete in ePremier League China
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The Premier League, in partnership with Tencent Sports, Tencent Gaming and EA SPORTS, is launching ePremier League China later this month, the first ePremier League event to be staged outside the UK.

Some of the best Chinese gamers on EA SPORTS FIFA Online 4 will represent all 20 Premier League clubs alongside hand-picked content creators and influencers. They will compete together in a group stage to determine who reaches the finals in May. The tournament will be streamed live by Tencent across China and kicks off on Wednesday 28 April.

Premier League Commercial Director Will Brass said: “The EA SPORTS FIFA Online 4 video game series is one of the key channels through which fans in Asia can engage with Premier League clubs and players. After three successful ePremier League seasons in the UK, it is exciting to now be able to take this overseas for the first time and particularly to China – a hotbed for gaming and football.

“We are looking forward to working closely with EA SPORTS and our broadcast partner Tencent Sports to showcase some of the world’s best gamers in action. I am sure it will prove popular with the loyal and passionate supporters of Premier League clubs in China.”

Matches will be played on EA SPORTS FIFA Online 4 (FO4) on PC, which has more than 10 million registered players in China. Each of the 20 Premier League clubs will be represented in the tournament by two local players – one high-ranking gamer on the FO4 leader board and one influencer.

This will include famous esports commentator Guan Zeyuan and the well-known FIFA Online influencer Shen Rongjie.

The clubs will be divided into four groups of five teams, with the winners of each group advancing to a knockout stage. Group-stage matches will be played online, whereas knockout matches will be played offline at Wisdom Bay in Shanghai.

Group matches will take place between Wednesday 28 April and Saturday 8 May. The knockout phase will be held on Friday 14 May, with the Grand Final on Saturday 15 May.

The ePremier League China tournament will further complement the Premier League’s digital offerings in the country, where it has more than eight million followers across its digital and social platforms.

The tournament is being broadcast on Tencent Sports, Tencent Video and Tencent News. It will also be available on Huya, Douyu and Yizhibo.

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eSports

Guild Esports Signs Rocket League Creator D7RL

George Miller

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Guild Esports Signs Rocket League Creator D7RL
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Newest addition brings the first French-Language creator to the #GuildGang 

Today, Guild Esports announces the signing of European leading Rocket League content creator Dawson “D7RL” Berbuntes, which continues to strengthen Guild’s Rocket League offering.

After the professional team’s recent RLCS European victory, Guild has diversified its entertainment offering with a French-language creator; launching in partnership with Subway, Guild has ensured it will continue to create authentic content and support local-market creators all around the world.

At 20 years old, ex-professional player D7RL has established himself as one of Europe’s biggest Rocket League content creators. After playing three years professionally, D7RL turned his focus to content creation and has since seen incredible growth. He has over 350,000 combined followers across Twitch, YouTube, TikTok, Instagram & Twitter, and has grown over 40% since January 2021.

D7RL’s largest concentration of fans is on his YouTube channel, where he has over 173,000 subscribers and has amassed an incredible 6.3 million views in the last 30 days alone, which is a 42% increase month on month.

The signing of D7RL follows a string of other creator signings designed to bring Guild fans the very best entertainment, including Nihachu, Snowmixy, Stevie White, Gee Nelly, TN25 & SoMarcus.

Carleton Curtis, Executive Chairman of Guild Esports, said: “I’m incredibly proud to welcome the first French-language content creator to Guild. It is imperative that we are able to provide authentic content to audiences in a manner that resonates with them. D7RL allows us to do this to the French-speaking community and we are excited about the content we’ll be able to create together and expand into this market.”

Danny Lopez, Guild’s Director of Brand & Content, commented: “D7RL joining the #GuildGang brings us our first creator in France continuing our efforts towards global expansion. D7RL also bolsters up our commitment to providing the best in class Rocket League content, expect to see some collaboration with our pro-team in the near future.”

D7RL, said: “It’s a great honour to be joining Guild Esports at a time of incredible growth and success, after the professional team’s recent win at the Spring European Regional I can’t wait to take the Rocket League content to the next level.”

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