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Kindred Group Expands RG Commitment with Middlesbrough FC

Niji Narayan

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Kindred Group Expands RG Commitment with Middlesbrough FC
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Kindred Group has agreed a community initiative with Middlesbrough FC to promote responsible gambling message to the club’s foundation and supporters.

Kindred Group is committed to promoting responsible gambling messaging via the front of shirt logo and any LED and digital advertising or marketing and their commitment to the community is expanding with this initiative.

Kindred Group has already donated their naming rights for the club’s third kit to MFC Foundation and that relationship will be further strengthened with the players wearing Foundation warm-up t-shirts for a further three games this season.

A percentage of advertising rights are being donated to the Foundation and there is an increased commitment to supporting community-based initiatives.

Kindred has also pledged to donate a percentage of their hospitality and merchandising rights to the club’s fans and this will be available via competitions and giveaways.

Boro head of commercial Lee Fryett said: “We’re delighted in agreeing this MOU. This will offer increased opportunities for both our Foundation and our fans and is also a commitment to responsible gambling messaging. The three key pillars of the MOU and are community, supporters, and marketing and Kindred Group have made a real commitment to show their support for this.”

Neil Banbury, General Manager of Kindred Group UK, said: “We are proud of this ground-breaking agreement reached with Middlesbrough Football Club. It is another example of our deep commitment to developing a new model for football club sponsorship.

“The agreement acts as a baseline for our collective work in ensuring our sponsorship benefits both the club and its communities. Kindred Group is leading the industry on this approach – and we are excited to see the partnership continue to develop in the coming months.”

Helena Bowman, Head of MFC Foundation, said: “We are delighted with the ongoing commitment from Kindred to our local community. At MFC Foundation we aim to make a difference by using the power of the football club badge to raise aspirations and positively change lives.

“Kindred’s dedication to supporting our community initiatives will help enhance the work of the Foundation and allow us to reach even more people through our programmes.”

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Stats Perform Partners with Live Graphic Systems

Niji Narayan

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Stats Perform Partners with Live Graphic Systems
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Sports data specialist Stats Perform has entered into a partnership with Live Graphic Systems (LIGR) to deliver rich statistical broadcast graphics for sports leagues and broadcasters looking to streamline production costs while maintaining professional standards and commercial integrations.

The partnership highlights more than three years of cooperative projects between Stats Perform and LIGR, including customers like Gravity Media, Cricket Australia, Football NSW, and Queensland Rugby League. The partnership brings together Stats Perform’s industry-leading event and tracking data and deep storytelling expertise with LIGR’s best-in-breed live sports broadcast graphics platform, including access to LIGR’s out-of-the-box professional graphics templates and their industry-leading sponsorship modules for easy upload, display and reporting of commercial in-game inventory.

“With Stats Perform’s world-class data and advanced storytelling resources, sports broadcasters and leagues will be able to utilise LIGR’s platform to produce large volumes of data-enriched broadcast experiences with world-class graphics in a streamlined, cost-efficient production workflow. This next generation workflow is self-serve, in the cloud, out-of-the-box, and up and running in minutes, even for the most unskilled user. This is extremely exciting for sports leagues and broadcasters who have struggled to produce professional broadcasts with real-time data integrations under limited budgets, away from traditional broadcasting solutions. Now more than ever, cloud-based and automated, data-driven workflows will be a key driver for the sports and broadcast industry to move forward while live sports content is still king,” Luke McCoy, Co-founder and CEO of LIGR, said.

“Sports broadcasts today rely on slick, fast, informative graphics that drive the game’s narrative, while breaking down vast data points and analytics in a visually appealing way that fans can digest. LIGR’s intelligent, out-of-the-box broadcast graphic tools integrate Stats Perform’s advanced event and tracking data to deliver a sleek, easy-to-use tool, that also makes overlaying advertising easy, generating new sponsorship revenue for our customers. We are excited to be working with LIGR to offer new tools to power any broadcast,” Wayne Ford, Senior Vice President of Global Partners and Channels at Stats Perform, said.

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Metric Gaming Appoints Will Stephenson as Head of Business Development

Niji Narayan

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Metric Gaming Appoints Will Stephenson as Head of Business Development
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Metric Gaming has appointed Will Stephenson as head of business development.

Stephenson’s hiring, a new position created within the company, highlights Metric’s plan for continued growth in 2021. Stephenson has been in the industry for 15 years. He worked at Metric Gaming previously as head of sports in 2017.

“I am delighted and excited to re-join an ambitious and growing company such as Metric Gaming,” Stephenson said.

“Their modern multi-tenant sportsbook system allows greater customisation and is industry-leading. I look forward to helping the company secure further partnerships this year,” he added.

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Association of Gaming Equipment Manufacturers Elects New President and Officers

Niji Narayan

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Association of Gaming Equipment Manufacturers Elects New President and Officers
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The Association of Gaming Equipment Manufacturers (AGEM) has elected new president and officers.

David Lucchese, executive vice president of sales, marketing and digital at Everi, is the new president. Previously an AGEM’s vice president, Lucchese replaces Luke Orchard as president for a two-year term, while Orchard, senior vice president, chief compliance and risk management officer at IGT, moves to a vice president position for a one-year term.

One-year terms were also approved for: vice president Elaine Hodgson (president and CEO, Incredible Technologies), vice president Thomas Jingoli (executive vice president and chief commercial officer, Konami Gaming), vice president Bob Parente (senior vice president and chief revenue officer, gaming, Scientific Games), secretary Eric Fisher (senior vice president and GM, Crane Payment Innovations), treasurer Hector Fernandez (president – Americas, Aristocrat Technologies and) general counsel Daron Dorsey (senior vice president and general counsel – Americas, Ainsworth Game Technology).

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