Connect with us
SIS

Press Releases

Kindred and Betfilter launch new social responsibility tool for gambling

George Miller

Published

on

Kindred and Betfilter launch new social responsibility tool for gambling
Reading Time: 2 minutes

Monday, Jan 15, 2018: Kindred Group has for the past year collaborated with Betfilter to develop a new online social responsibility tool to help prevent under aged people being exposed to gambling ads. The tool, AdBlocker, will be offered by Kindred to any customer who wish to install it.

Kindred Group (previously Unibet Group) have teamed up with Betfilter, who provide a tool blocking access to online gambling sites, to help prevent people under the age of 18 from being exposed to gambling advertisements.

Kindred has worked with Betfilter over the past year to help fund the development of the new social responsibility tool called AdBlocker, which will be available across all markets. It is well-known that children under the age of 18 spend a lot of time using mobile devices, tablets and computers, and therefore are susceptible to online gambling ads. This new tool can be installed on all devices where the user wants gambling ads to be blocked.

I am happy that this new social responsibility tool is now ready and available to those who need it. We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox. This project also follows our commitment to supply a joyful form of entertainment to our customers”, says Maris Bonello, Integrity Analyst Manager at Kindred Group.

At betfilter.com we are proud to collaborate with Kindred Group on this project. Our company has always strived to help people with gambling problems and also ensure safety for children” says Per Albertsen from Betfilter. “The new AdBlocker, which is initially available for Windows users, blocks gambling ads, thus preventing vulnerable people from being tempted. We believe this Out of Sight, Out of Mind method to be truly effective in promoting responsible gambling”.

Kindred will offer a number of AdBlocker licenses for free to customers. The Betfilter license is already offered for free to Kindred customers.

 

For more information:

Alexander Westrell, Group Head of Communications
[email protected]
+46 73 7071686

 

About Kindred Group

Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 20 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.

Advertisement
NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.