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Gambling in the USA

Authorities accede NOVOMATIC’s stake in Ainsworth



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NOVOMATIC’s stake in Ainsworth has been acceded by the authorities. The deal claims to be a huge Austrian investment and the initial successful registration of an Austrian gaming company in Las Vegas, Nevada.

With All the international regulatory approvals been set-up, it has finally materialised. NOVOMATIC acquired approximately 52 percent of the Australian industry giant Ainsworth Game Technology Limited (AGT). The formal closing which took place on January 5, 2018, was preceded by a series of meticulous audits conducted by various gaming authorities, ranging from Australia to South America and the US. A supreme focus was placed on comprehensive compliance checks that comprised not only NOVOMATIC itself but also the owner, the Supervisory Board and the Executive Board.

 Ainsworth Game Technology Ltd is a publicly listed and globally operating company based in Newington, Sydney, with offices branching out in numerous countries namely  North and South America. It has emerged in the forefront as a leading producer and supplier of high-quality gaming solutions in Australia, Asia and the Americas. The shares were sold by former majority shareholder Len Ainsworth, who for over half a century has been one of the industry’s most respected figures.

The foundation for the acquisition of 52 percent of the shares by NOVOMATIC was already laid at the beginning of 2016. However, at that time the minority shareholders’ consent, as well as the required regulatory and antitrust approvals, were still pending. This hurdle has been overcome in the last two years as part of the most thorough compliance checks. With the granted approvals of the international authorities, NOVOMATIC has now not only achieved another milestone in its corporate history of success but also considerably strengthens its market position in Australia, Asia and the US.

The acquisition is of major strategic importance for NOVOMATIC as it grants the Austrian gaming technology group access to the huge US market. Alongside competitor Aristocrat, Ainsworth is considered the market leader in Australia and ranks among the top 5 gaming companies in the US. Both gaming empires were founded by Len Ainsworth who celebrated his 94th-anniversary last year – Aristocrat in 1956 and Ainsworth in 1995.

With Ainsworth being publicly listed on the Australian Stock Exchange (ASX:AGI), the market has remained supportive of the transaction itself, as reflected in both Ainsworth’s share price and the broad shareholder approval of the NOVOMATIC investment. Upon closing of the shareholding acquisition, Len Ainsworth has resigned as an Executive Director but will maintain an advisory role for another year. NOVOMATIC CEO, Harald Neumann joined the Ainsworth Board of Directors in February 2017 as a Non-Executive Director.

With the deal amounting to the equivalent of around EUR 300 million, NOVOMATIC has crowned its successful expansion course of recent years. The Group has made consistent strategic acquisitions amounting to an annual average of half a billion. “We have made 150 acquisitions since 2009 – on average 20 every year,” said Neumann. So far, the acquisitions were within the range of EUR 20 to 50 million. “With Ainsworth, we have now clearly exceeded the EUR 100 million mark. Growing acquisitions are a direct result of global consolidation in the gaming market,” he explains.

“With the majority acquisition of Ainsworth, we continue our consistent international growth strategy. In addition to increasing our market share in some highly competitive regions, we also clearly focus on the synergetic transfer of know-how, content and high-tech gaming equipment. Among the core competencies of Ainsworth are for example the Jackpot systems. The takeover will add great diversity to our European product portfolio, and it grants Ainsworth access to our huge game library,” continued Neumann. Initial R&D cooperation was already taken up in the course of last year.

Ainsworth Chairman, Graeme Campbell also highlighted the benefits of the deal: “The now finalised NOVOMATIC majority entry is a historically important day for Ainsworth and marks the next step in the company’s development in that we now have a new, international majority partner. This partnership strengthens AGT by providing us with the resources to better compete with our highly regarded gaming technologies and international competition expertise. We appreciate the support of NOVOMATIC and look forward to delivering benefits for all shareholders in the future.”

The declared goal of the cooperation is to jointly design highly competitive products for the US – a market with nearly one million gaming machines in operation. In a first step, Ainsworth products and technologies will diversify the European market. The combined strengths of the NOVOMATIC Americas headquarters in Chicago, Illinois, and the Ainsworth facility in Las Vegas, Nevada, will be the basis for the targeted US market share of 10 percent over the next five years. In this context, NOVOMATIC particularly relies on the Ainsworth sales network, licensing rights for all US federal states, and target group-specific expertise. In addition, this strategic positioning will tap new potentials in South America.

Meanwhile, NOVOMATIC is particularly proud to have excelled all regulatory checks at the end of December 2017. “This makes NOVOMATIC one of the few internationally active companies to have passed such examinations in order to be granted green lights for the acquisition,” added Neumann. A highlight is the successful approval of the transaction by the Nevada gaming authorities. This is the first time for an Austrian company to be registered in the global gaming hub of Nevada.

Neumann confirms: “In the course of this registration all compliance aspects were thoroughly audited – including all parts of NOVOMATIC AG.” The majority acquisition of AGT is also the largest investment to date of an Austrian company in Australia. And it is an investment that significantly increases the gaming technology Group’s stake in the global gaming market. This step – along with others – is intended to make NOVOMATIC the global market leader in the field of high-tech gaming technology in the long-term.



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Gambling in the USA

Gaming Americas Weekly Roundup – September 19-25



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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Esports Entertainment Group has announced the pricing of its previously announced underwritten public offering of 30,000,000 shares of common stock and accompanying warrants to purchase 30,000,000 shares of common stock.

Sporttrade has officially launched its sports betting exchange in New Jersey. This positions Sporttrade as the first and only dynamic sports trading marketplace in the US.

The newly-opened Legends Bay Casino, Casino Fandango, and Quick Custom Intelligence (QCI) jointly announced that the two casinos in Northern Nevada have deployed the QCI’s Unified Gaming Platform – Nimble Edition.

LootMogul has secured a $200 million investment commitment from Gem Global Yield LLC SCS (GGY), part of GEM, that will expedite the adoption of blockchain gaming for sports organisations and athletes and truly deliver an immersive sports fans experience.

Seminole Casino Coconut Creek recently teamed with Irreverent Warriors, a military veterans organisation, to raise more than $35,000 following a charity poker tournament. Held in Coco Poker, the tournament hosted 224 players and featured $10,000 in prizes as well as surprise bounties awarding $250 to $500 NYY Steak certificates.

ClutchBet has made its U.S. debut in Iowa, officially launching in time for the new football season. Iowans 21 years and older can download the new ClutchBet app, or visit, and place wagers on thousands of professional and collegiate sporting events, staged both locally and around the world.

Odds On Compliance has announced the expansion of Playbook now to include Canada, with the support of Osler, Hoskin & Harcourt LLP, a leading Canadian law firm.

JefeBet, the premier gambling and multimedia company for bilingual and Spanish-speaking Americans, operated by Fifth Street Gaming (FSG), announced the renovation and rebrand of the Lucky Club Casino and Hotel in North Las Vegas.

Internet Vikings has announced that it has become “the first iGaming and online sports betting hosting provider” to acquire a license from the Nevada Gaming Control Board, enabling the global supplier to start providing its services to the Nevada market.

New Partnerships

NJ TRANSIT and BetMGM unveiled a new three-year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line. The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course of the three-year agreement.

DraftKings Inc. announced that Amazon has selected DraftKings as a sponsor for Thursday Night Football on Prime Video.

G FUEL — The Official Energy Drink of Esports — has once again partnered with Rare Ltd. and has announced its brand-new flavour, G FUEL Zitz Juice – inspired by Battletoads – is now available for pre-order at while supplies last.

Huobi Global has partnered with AstroPay, the online payment solution of choice for millions of users worldwide, to provide fiat-to-crypto payment services for Huobi Global users in Latin America.

Razor has partnered with FITGMR to support healthy gaming in high schools across the US.

BetMGM and NBC Sports announced a new partnership for the 2022 NFL season highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 12-18



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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Entain announced that its Sports Interaction brand has secured an online gaming license to operate in the recently regulated Ontario market, from the Alcohol and Gaming Commission of Ontario.

BetMGM and Arizona Cardinals debuted the first sportsbook at a National Football League (NFL) stadium. The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-square-foot entertainment destination featuring state-of-the-art sports wagering amenities.

PointsBet, in partnership with The Riverboat on the Potomac LLC, announced the opening of PointsBet Retail Sportsbook, Maryland’s newest retail sportsbook.

NOVOMATIC Americas is going to attend the Global Gaming Expo (G2E) in Las Vegas. At this year’s G2E, the company will stage fresh and exciting gaming highlights as well as new premium hardware and winning solutions.

World Champion Fantasy is looking for experienced esports gamers to beta test its new groundbreaking product, PlayerX. PlayerX is set to be released in Q4 2022.

Caesars Entertainment has announced the launch of the Caesars Sportsbook & Casino Truck Tour, an expansive fan engagement campaign featuring a fully branded 18-wheeler traveling across the US.

CT Gaming is going to showcase its latest innovations at G2E Las Vegas on October 11-13 at the Venetian Expo. The leading manufacturer and gaming solutions provider will be located on stand 2050.

The We-Ko-Pa Casino Resort in Arizona has launched its new sportsbook in partnership with Betfred.


Churchill Downs Incorporated announced a multi-year agreement with FanDuel Group (FanDuel) involving multiple facets of FanDuel’s sports wagering, advance deposit wagering (ADW) and television businesses.

The Women’s National Basketball Association (WNBA) and FanDuel announced a multiyear partnership extension, making FanDuel an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA.

Kindred and the Philadelphia Eagles extend the agreement of their partnership until the end of the 2024/25 season. The deal acts as a three-year extension, but will include a new “Unibet Landing” location at Lincoln Financial Field, which will host a range of fan engagement activities throughout the year.

BC.GAME and the Argentine Football Association have entered into a global agreement that will open an international pathway for both brands to reach a broader audience and create new activities that will bring the companies and its players closer together.

Vanta has announced its official partnership with Wisdom Gaming as the official coaching partner for the Minnesota Varsity League (MNVL).

Aristocrat Gaming and the New England Patriots announced a multi-year partnership making Aristocrat an Official Partner of the Patriots and Gillette Stadium.

XLMedia PLC announced an expanded partnership with Advance Local to create premium betting content and a new revenue stream for their brand.

Anomura has partnered with Atari, a founding member of the arcade game, game console and personal computer industries.

New Appointments

Allied Esports Entertainment announced that the Company’s Board of Directors has appointed Yinghua Chen as CEO. Chen had previously served as the Company’s President, Chief Investment Officer and Board Secretary.

Fanatics, a leading global digital sports platform, has appointed Jason White as Chief Marketing Officer of Fanatics Betting & Gaming, the company’s online sports betting and iGaming division.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 5-11



Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Betr has launched the Betr app, the world’s first micro-betting-focused app, which features a user experience exclusively focused on enabling users to predict the outcomes of every moment of every sporting event.

Betfred USA Sports has partnered the Lummi Nation to launch its newest retail sportsbook at Silver Reef Casino Resort in Northern Washington. The Betfred Sportsbook officially opened its doors with the honorary first bet made by American former football quarterback Warren Moon.

Conajzar, the gambling regulator of Paraguay, has launched a tender for the exclusive rights to operate a national sports betting franchise. The decision was disclosed to local media via an advertising campaign sanctioned by Conajzar, informing the public and businesses of tender proceedings.

Pragmatic Play goes live in Brazil with Chutebet. Chutebet customers can now enjoy Pragmatic Play’s complete slot portfolio, including much sought-after Wolf Gold and Gates of Olympus and Fire Hot, apart from Live Casino titles, such as Baccarat and Dragon Tiger.

BetMGM has released a star-studded advertisement campaign. The commercials, titled “IT’S ON” and released across social media platforms, features a host of actors, athletes and all BetMGM branch ambassadors.

Hard Rock Sportsbook launched its mobile app in Indiana and Tennessee. The company intends to engage its players with customised integrated in-person and online experiences.

Casino Del Sol of Tucson is going to launch a new Cross Game Matchup in Arizona for the upcoming NFL season, through its Solsports sports betting brand. The new product will be available through its Solsports sports betting brand, boasting of 450 games on which users can place bets.

Internet Vikings has expanded its range of hosting services in New Jersey. The company has been operating in the state for a year.

Catawba Nation has launched a 24-hour sports-gambling venue in North Carolina, featuring 30 betting kiosks and betting voucher redemption services. The sportsbook offers betting on the National Football League, auto racing, baseball, basketball, boxing and soccer.

Cxmmunity Media, a Black-owned organisation company working for ensuring minority representation and equity in the gaming sector, is launching the third season of its HBCU Esports League. The new season will start on September 13 and will feature student teams from 16 Historically Black Colleges and Universities.

New Partnerships

BetMGM, a leading sports betting and iGaming operator, has entered into a multi-year partnership with the Kansas City Chiefs to become one of the team’s first sports betting partners.

Paysafe has entered into multi-state deal with ClutchBet, a Denver-based mobile sportsbook owned by Australia’s BlueBet Holdings Ltd. Paysafe’s new Skrill USA digital wallet and its Paysafecash eCash solution will facilitate online payments for ClutchBet’s sportsbook.

New Appointment

Caesars Entertainment announced that Matt Sunderland has been named senior vice president of iGaming, effective October 1. Sunderland joins the team with over 20 years experience in the online gambling industry.

New Acquisition

Churchill Downs Incorporated (CDI), a major gaming operator in New Hampshire, has finished the formalities of its acquisition of Chasers Poker Room in Salem. Earlier, the New Hampshire Lottery Commission had provided its nod for the transaction.

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