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INDUSTRY REPORT MEXICO: ON THE VERGE OF TRUE EMERSION AS A MAJOR IGAMING MARKET IN LATIN AMERICA

George Miller

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BtoBet's Mexican Industry Report
Reading Time: 2 minutes

19th April 2018 – With a population of almost 130 million, little needs to be said regarding the opportunity for huge growth in both online and land-based gaming in Mexico.
Mexico, of course, is already regulated, and the natives’ love of American sports such as the National Football League, the National Hockey League and Major League Baseball, combined with their fondness for European football, means it’s a thriving market.
From a technological perspective, the country is also attracting big interest from operators. Being LatAm’s second largest smartphone market after Brazil, and with the number of smartphone and internet users constantly rising, the country’s scenario looks more than merely positive.

As indicated in BtoBet’s latest Industry Report despite such a positive outlook, the Mexican scenario does pose a number of challenges that ought to be addressed for the market to maintain a steady growth momentum. Despite the current regulatory framework drawing a lot of criticism, this shouldn’t be posed as the only problem that is hindering the Mexican market.
However, even in this moment of impending regulatory transition, BtoBet’s Chairman Alessandro Fried insisted that Mexico could well emerge to be a major player in the whole Latin American market, once the current regulatory framework is revamped.

BtoBet’s Kostandina Zafirovska will be travelling to Cancun to attend this month’s Caribbean Gaming Show that will take place from the 26th till the 27th April. Operators will also have the opportunity to meet with our team of experts to better understand how the Neuron Sports and Neuron Gaming platforms could best suite their operations in Mexico and the whole Latin American region. Schedule a meeting by contacting sales@btobet.com or by calling on +356 27135974.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BtoBet Press Releases

BtoBet showcases gaming portfolio at inaugural iGB Live

George Miller

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BtoBet showcases gaming portfolio at inaugural iGB Live
Reading Time: 2 minutes

Alessandro Fried participates in a panel discussing the importance of AI and ML for the iGaming industry

Amsterdam lived up to its expectations and delivered a unique opportunity for the iGaming industry in the form of the inaugural iGB Live!, with the BtoBet team showcasing their entire gaming portfolio.

BtoBet’s Chairman, Alessandro Fried, stated that the event should be considered a success both from an organizer’s point of view and for the attendees themselves. “iGB Live has provided us with an amazing platform to showcase our renowned products and services, and with the major industry players present under the same roof, one could also see and determine the path that the industry is taking for the future in terms of the technology being implemented and the approach to the players.”

Fried also participated in a panel discussing the various benefits and applications that Artificial Intelligence and Machine Learning have for the iGaming environment. He stated that the industry is somehow still lagging behind in the implementation of these disruptive technologies when compared to other business scenarios. “However we are entering a new phase where the operators are put in a position of having to eventually endorse this technology, with the players becoming ever more demanding and in want of a more personalized and tailored experience.”

He stated that a deep understanding of the player journey is a requisite for the success of all operations in this highly demanding and competitive scenario. However true personalization is an area that the industry still needs to address, and which could eventually prove to be a major player for player acquisition, engagement and retention.

Watch here the panel “Aspects of AI in the iGaming Industry

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

Alessandro Fried takes center stage at AI Malta Summit

George Miller

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Alessandro Fried takes center stage at AI Malta Summit
Reading Time: 2 minutes

BtoBet’s Chairman Alessandro Fried attended the AI Malta Summit where together with a panel of leading experts from the iGaming industry he discussed the various benefits and applications of Artificial Intelligence in the industry.

The panel discussed the importance of this disruptive form of technology at an industry level, with Fried giving his insight on how fundamental a role AI can have in all stages of the iGaming industry, from acquisition to retention and reactivation of players, and how AI can be an asset when it comes to the operator’s daily activities whilst also safeguarding the players’ interests.

Fried also gave his insight on the various challenges that see the industry still lagging behind other sectors. He opined that this is primarily due to the reluctant approach from the major operators to change their mentality and truly endorse Artificial Intelligence at the core of their business not only for their own benefit, but essentially for a better player experience.

BtoBet has recently published an Industry Report focusing on the various aspects of AI’s application in iGaming. The report analyses the various ways in which AI can prove to be fundamental for the industry, namely through:

  • Personalization through data acquisition and analytics;
  • AI as the core tool for an optimal Omnichannel;
  • AI in the prevention of gambling addiction;
  • AI in risk management

Download the report and book a meeting with our team of experts to have a demonstration on how BtoBet’s technologies can suite your requirements and assist your growth.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet’s Chairman to make a presentation regarding AI at iGB Live! 2018

George Miller

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on

BtoBet’s Chairman to make a presentation regarding AI at iGB Live!
Reading Time: 2 minutes

July 10, 2018 – Taking center stage in a few days’ time at the ‘AI Malta Summit’ joining a panel of leading experts discussing the various applications for Artificial Intelligence in the iGaming sector, BtoBet’s Chairman Alessandro Fried is also expected to provide his views on AI at the much awaited iGB Live! expo that will take place in Amsterdam from the 17th till the 20th of July.

Commenting on the presentation that he will give on the 18th of July, Fried reiterated that that as BtoBet’s latest Industry Report “AI: The President and the Future of iGaming” indicates, Artificial Intelligence must be seen as a tool that not only assists and takes a lot of burden off the operators’ shoulders in terms of the day to day operations, but also provides the player with a more holistic gambling experience. All this whilst at the same time putting in place a system of checks and balances for both the operator and the player.

He further opined that even though Artificial Intelligence as a concept has been around for years, businesses – even within the iGaming industry itself – are still scrambling to truly understand the technology and how to best apply it in their activities. Having said that, Fried however maintained that AI is here to stay, providing operators with the opportunity to not only increase the reach and popularity of online gambling, but also serving as a tool that would in turn guarantee better gambling opportunities for the players themselves.

Proudly sponsoring iGB Live!’s B2B Lounge, BtoBet’s team of experts will take the opportunity to exhibit and demonstrate AI’s potential in the iGaming industry through their dedicated gaming and sportsbook platforms which heavily embrace this form of disruptive technology.

Download the latest Industry for a deeper insight and book a meeting to have a presentation on how BtoBet’s technologies can suite your requirements and assist your growth.

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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