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Kambi Group plc signs multi-channel deal with Stanleybet Romania



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Malta, 19 April, 2018 – Kambi Group signs multi-channel deal with Stanleybet Romania
Leading Romanian operator to migrate to the Kambi Sportsbook both online and across its 300-plus high-street shops

Kambi Group plc has signed a deal with leading Romanian operator Stanleybet Romania to provide its award-winning Sportsbook across the company’s online and retail channels.

Stanleybet Romania is one of the largest sports betting operators in the regulated Romanian market. Having launched in 2004, the operator now has more than 300 shops and a growing online presence.

The deal follows an extensive tender process, with Stanleybet Romania careful to select a trusted partner with the ability to provide a secure and high-quality sportsbook, as well as the differentiation capabilities required to succeed in the competitive local market.

The long-term agreement will initially see Stanleybet Romania transition its online customers to Kambi’s award-winning Sportsbook platform, which will be integrated into an Oryx Gaming player management system.

The integration and migration is expected to be completed in a matter of weeks and ahead of this summer’s football World Cup, highlighting both Kambi’s scalable technology and industry-leading speed to market.

Following the online upgrade, Stanleybet Romania will launch Kambi’s retail solution, which will be adapted in partnership to ensure a smooth transition for Stanleybet Romania customers. The roll-out is expected to begin in H2 2019.

Kambi expects the deal will have a moderate impact on 2018 revenues, although the partnership will deliver a more significant source of income in future years.

“As one of the strongest sports betting brands in Romania, I’m delighted Stanleybet Romania has chosen Kambi and our market-leading Sportsbook to springboard the company to its next phase of growth,” Kristian Nylen, Kambi Chief Executive, said.

“The agreement reflects the strength of our multi-channel offer, as well as the flexibility of the Kambi Sportsbook, with Stanleybet keen to offer their customers a unique and differentiated sports betting experience,” he added.

Sorin Georgescu, Stanleybet Romania Chief Executive, commented: “This partnership is a key milestone for Stanleybet Romania’s evolution in the local market. During the tender process, it quickly became clear Kambi not only had the best sportsbook in the field but also possessed the most sophisticated proprietary technology in the industry.

“Our mission is to offer our customers the best sports betting experience possible and by partnering with Kambi we will be able to do exactly that, with the added flexibility to differentiate and stay true to the strong Stanleybet Romania brand,” he added.

For further information, please contact:

Kambi Group plc
Kristian Nylen, Chief Executive Officer
David Kenyon, Chief Financial Officer
+44 203 617 7270

About Kambi

Kambi is a provider of premium sports betting services to licensed B2C gaming and gambling operators.  Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from frontend user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 17 customers include Kindred Group, 888, Paf, Televisa, LeoVegas, Mr Green and Napoleon Games. Kambi employs more than 600 staff across offices in Malta (headquarters), Bucharest, London, Manila, Stockholm and Sydney.

Kambi utilises a best of breed security approach.  Kambi is a member of WLA, EL, Cibelae and is eCOGRA and ISO 27001 certified.  Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.

Disclaimer: The information in this press release is such that Kambi Group plc is required to disclose under the EU Directive of Market Abuse Regulation and the Swedish Securities Market Act.

The information in this report was sent for publication on Thursday, 19 April 2018 at 15:15 CET by CEO Kristian Nylén.


About Stanleybet Romania

Stanleybet Romania offers its services through land-based betting outlets and online through The company has more than 14 years of experience in the local market, becoming one of the most trusted sports betting brands in Romania and proving its ability to continuously innovate and adapt to the market’s trends and preferences. With a business model built around three main pillars: customers, innovation and high-quality products, Stanleybet Romania is one of the leading operators in the local market. Its land-based network is made up of more than 300 shops while the online platform services thousands of players. The Stanleybet Romania business consists of a team of 1,200 employees who all think, work and act in line with their customers’ needs.

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Eastern Europe

SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights



SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights
Reading Time: 2 minutes


1,500 industry professionals will gather in Tbilisi, Georgia next week for the second edition of SBC Summit Tbilisi. Organised in partnership with Georgia-based company, Sports Media Holdings (SMH), and supported by presenting partners EGT Digital and Amusnet Georgia, the event promises delegates unmatched opportunities to discover the latest industry innovations, expand their industry network and enrich their educational horizons.

The event’s focus on pivotal Eastern Europe and Central Asia markets, including Georgia, Ukraine, Armenia, Bulgaria, and Romania, along with emerging markets like Uzbekistan will provide delegates with a comprehensive exploration of these vital regions, guided by insights from esteemed local experts.

Set to take place between the 25th – 26th of June at the Sheraton Grand Tbilisi Metechi Palace, the specialised summit will unify key stakeholders from leading regional and global operators, suppliers, affiliates, game developers, media organisations as well as specialists in marketing, CRM, SEO, payments and more.

Former Manchester City COO, and founder of EQ Esports & Gaming, Chris Bird, will kick off the event by delivering a keynote titled ‘Influencers, Content and Esports… You Bet! Unleashing the Power of Dynamic Strategies in the Esports Ecosystem.’ Bird will share effective strategies for leveraging influencers to drive the growth of esports and produce engaging content.

The conference agenda will serve as a pivotal educational platform for delegates seeking to expand their knowledge of the Eastern Europe and Central Asia regions. Attendees can expect to glean vital knowledge from over 60 distinguished experts across two dedicated conference tracks. Discussions will encompass topics ranging from navigating the region’s complex regulatory and compliance restrictions to the impact of Euro 2024 on sports betting.

Additionally, the conference will spotlight the burgeoning iGaming sector within the region. Delegates will gain key insights into the iGaming landscapes of markets such as Romania, Bulgaria, Serbia, Georgia, and Slovenia. The agenda also includes discussions on cross-market strategies for iGaming operators, emerging market opportunities, and iGaming socioeconomic impact on local communities.

The exhibition floor will feature 30 global and regional brands presenting the latest industry-defining technologies, innovative services, products, and new game releases. Notable brands featured on the show floor include Amusnet, Aviatrix, BetConstruct, Betlive, CreedRoomz, Crocobet, Digitain, EGT Digital, Setanta Sports, VBET, Winfinity and many more.

Concluding the first core day of the event will be an exclusive Poker Tournament, sponsored by Betlive and EvenBet Gaming. Set to be held at the ATI Rooftop Restaurant at the Sheraton Grand Tbilisi Metechi Palace, the tournament offers delegates the perfect opportunity to sharpen their poker skills, network with industry peers, and enjoy complimentary drinks.

In the evenings, attendees can look forward to building meaningful business relationships in scenic, lavish venues across several dedicated networking events. The first core day will conclude with the ‘Official Opening Party’ sponsored by Setanta Sports at Stamba Hotel. On the second day, an exclusive VIP dinner for C-level executives will be held at the Republic Restaurant, followed by the ‘Closing Party’ at the Republic Event Hall.

Rasmus Sojmark, CEO & Founder of SBC, said: “The inaugural SBC Summit Tbilisi was a tremendous success. This year’s event has built on that foundation to deliver even more. We’ve expanded networking opportunities, enriched educational experiences, and secured some incredible speakers.

“This year, we really focused on providing a comprehensive exploration of key regional markets, ensuring attendees are well-equipped to thrive in their business endeavours in Eastern Europe and Central Asia.”

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Eastern Europe

EGT Digital in a “winning” partnership with Winner



EGT Digital in a “winning” partnership with Winner
Reading Time: < 1 minute


EGT Digital’s titles keep on expanding their presence in Romania. The popular is the next betting site, where the top games from Clover Chance, Bell Link, High Cash and Single Progressive Jackpot are at the disposal of the local players.

Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her impressions on the partnership: “We would like to thank Winner for adding our gaming content to their portfolio. I believe that we have launched a truly “win-win” partnership for the two parties, which will strengthen both our and their strong positions in the Romanian market.”

Panos Kritikakis, Head of Casino at Winner, said: “As a trustworthy and innovative operator established in the Romanian market, we are very happy with the performance of EGT Digital’s slots and looking forward to offering to our customers the upcoming titles from the Bulgarian provider”.

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Eastern Europe

Wazdan doubles down on established Romanian presence with winmasters partnership



Wazdan doubles down on established Romanian presence with winmasters partnership
Reading Time: 2 minutes


Wazdan, the leading gain-focused developer behind some of the world’s most rewarding casino gaming experiences, has cemented its market share in the regulated Romanian market after launching with its latest partner, winmasters.

The deal with the prominent online sports betting and casino platform has seen many of Wazdan’s titles go live. Among the proven titles now available to its players are Mighty Wild™: Panther Grand Platinum Edition, Mighty Fish™: Blue Marlin and 36 Coins™.

Wazdan’s innovative features that have worked to revolutionise the iGaming industry and provide players with stimulating and immersive in-game experiences will also be individually promoted on winmaster’s platform, including the Hold the Jackpot™, Chance Level™ and Stick to Infnity™ mechanics.

winmasters has been licensed in Romania, Greece, Cyprus, and Malta for over a decade. It has offered world-leading sports betting and casino services. Now, it delivers an even stronger entertainment choice for bettors and slot enthusiasts due to its in-depth portfolio of sports betting and casino products.

Wazdan’s latest commercial expansion underlines its ambitions to expand its European presence further and offer an innovative gaming portfolio to a growing number of players worldwide.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Marking another step in our growth strategy, we are delighted to go live with winmasters, another strong brand in Romania that allows us further to establish our presence in a key regulated market.

“Through our engaging boosting features, we are certain that winmasters players will enjoy our innovative gaming portfolio, and we look forward to seeing this partnership grow from strength to strength.”

Thanos Karakostas, Head of Product at winmasters, added, “Our strategic goal and commitment towards our players is to provide the best online casino experience in a modern and safe environment. Wazdan’s commitment to quality and player engagement is evident in its content, making this partnership one that perfectly aligns with our commercial aims.

“The addition of Wazdan’s extensive games portfolio to our lobby is exciting news for us and our players.”

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