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Pragmatic Play Completes Extreme Live Gaming Acquisition

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Pragmatic Play Completes Extreme Live Gaming Acquisition
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Groundbreaking agreement broadens the provider’s multi-vertical strategy

 

26 June 2018: Multi-award-winning games provider Pragmatic Play has announced the landmark acquisition of Extreme Live Gaming from Novomatic Group for an undisclosed amount. Extreme Live Gaming is one of the most innovative suppliers of live casino solutions to the igaming industry.

The acquisition affirms Pragmatic Play’s position as a market-leading provider, adding Extreme Live Gaming’s wide array of live dealer games to its ever-expanding range of verticals alongside video slots, scratchcards and bingo.

Combining the latest in live casino technology with expert dealers and a range of unique titles including Golden Ball, Reel Roulette and Roulette 360, Extreme Live Gaming delivers desktop and mobile solutions certified by the UK Gambling Commission and the Malta Gaming Authority.

The provider operates ten tables, covering roulette, blackjack and baccarat from its studios in London.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.

“The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”

Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming, said: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”

The deal marks a further step in Pragmatic Play’s commercial expansion, having penned portfolio integration agreements with major online casino brands including The Rank Group, Mr Green, Lottoland and GVC Holdings in recent months.

 

About Pragmatic Play:

Pragmatic Play is one of the leading providers of mobile and desktop casino games for the online gaming industry. Our passion for premium entertainment is unrivalled and we strive to create only the most engaging and evocative gaming experiences. Pragmatic Play’s Games Library contains unique in-house content consisting of over 80 proven slot games, supporting 26 languages and all major currencies. We employ our extensive expertise to ensure that each high-quality game developed in our studios represents our mantra of innovation and dedication.

For more information please visit https://pragmaticplay.com/

 

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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