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TAG Media launches First Look Games

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Fantasma Games Partners with First Look Games
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First Look Games has launched to the market, providing a direct link between game developers and igaming affiliates for the very first time.

First Look Games, developed by TAG Media, offers publishers from around the world game information, game assets and content on the latest slots titles before anyone else, plus equivalent content on existing game studio catalogues.

For game developers, it allows them to connect directly with the publishers that promote their content to players, increasing the volume, quality and compliance of their game marketing.

First Look Games is powered by a bespoke CMS platform that lets developers easily upload game information and assets in bulk or individually. The platform is equally straightforward for publishers to access and download the material.

The Game Library function puts developers in control of the information and content used to promote their existing game titles to publishers – vital when it comes to ensuring wide-spread, accurate, compliant, up-to-date marketing with a studio’s largest B2B audience.

First Look Premium is a unique product that supports the launch of a new slot title. It allows game developers to upload game information and assets two weeks prior to a game’s launch, which can be accessed by a select number of qualifying affiliates.

These publishers can create content for their websites and other marketing channels, which remain hidden until the game officially lands in operator portfolios. This not only provides publishers with a first mover advantage over their competitors, but also offers great SEO benefits as well.

First Look Games also offers a Compliance Scanning service, powered by Rightlander.

This allows game developers to monitor the activity of First Look Games publishers to ensure reviewed content is compliant in the UK; it also notifies them of sites advertising their content that they are unaware of.

Additional services include content creation and translation for iGaming affiliates, and player focus groups, press releases and translation services for developers.

Tom Galanis, founder of First Look Games, said: “The platform we have developed connects game developers and affiliates, delivering tremendous upsides to both parties.

“Developers can rest assured that publishers receive accurate, compliant information for new and existing games, while publishers can access this information freely and, in the case of game titles launched through First Look Premium, before their competition.

“From a growth standpoint, we feel we are ideally positioned as a business to engage with a vast network of igaming publishers, thereby ensuring First Look Games becomes the ultimate marketing vehicle for game releases”.

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GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group

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GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group
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New name. New logo. Same great affiliate.

Today marks the day of the official launch of GiG Media’s rebrand following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook.

We are pleased to announce that GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that we present our new independent brand, Gentoo Media.

The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.

Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.

The rebrand marks a significant milestone in the company’s history in becoming a stand alone business in the second half of 2024*, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter.

Gentoo will continue to focus on our unwavering commitment to deliver superior results, growth and sustainable long-term partnerships, ensuring our partners that with Gentoo, you get more.

Our new company name Gentoo Media pays a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolises the next generation of the company’s legacy, opening a new chapter while continuing our path as a market leading affiliate, shaping the future of affiliation.

GiG Media will from today be found under a new array of assets under the Gentoo brand.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.” – Jonas Warrer, CEO

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” – Mikael Harstad, Chairman of the Board

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Affiliate Industry

Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!

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Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!
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HIPTHER is thrilled to announce a dynamic shift in focus for the upcoming European Gaming Congress (EGC) 2024, taking place in the vibrant city of Warsaw between 15-16 October! Our aim is to better serve our community of operators and affiliates by offering a richer, more diverse range of topics and panels.

While we will continue to provide critical insights with two compliance panels focused on Poland and the combined Nordic + D-A-CH regions, we are expanding our agenda to include exciting new topics that cater specifically to your interests and needs:

Esports: Exploring the rapidly growing world of competitive gaming and its integration with traditional gambling.

SEO: Strategies to optimize your online presence and drive more traffic to your platforms.

Marketing & PR: Innovative approaches to branding, customer engagement, and public relations in the gaming industry.

Fintech: Discovering the latest financial technologies transforming the gaming payment landscape.

Blockchain: Understanding how blockchain technology is revolutionizing transparency, security, and operations within gaming.

Special Offer: 30 Free Tickets for Affiliates and Operators!

To celebrate these exciting changes, we are offering 30 FREE TICKETS exclusively for affiliates and operators. This is your chance to gain invaluable knowledge, network with industry leaders, and stay ahead of the curve in the ever-evolving gaming landscape.

Don’t miss out! Secure your free ticket today and be part of the transformation at EGC 2024.

Claim Your Free Ticket Now: https://hipther.com/events/egc/freetickets-egc2024/

Join us in Warsaw for a groundbreaking event that promises to deliver unparalleled insights, innovative discussions, and exceptional networking opportunities. We look forward to welcoming you to the European Gaming Congress 2024!

Stay tuned for more updates and detailed agenda announcements.

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Affiliate Industry

SOFTSWISS Triumphs at EGR B2B Awards 2024

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SOFTSWISS Triumphs at EGR B2B Awards 2024
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Affilka by SOFTSWISS, a leading provider of affiliate management software for iGaming, wins in the Affiliate Software Supplier category at the esteemed EGR B2B Awards 2024.

The EGR B2B Awards celebrate the very best service providers in the online gaming industry. The accolade recognises the achievements of suppliers from across all the major industry spheres, including gaming and betting software, IT and infrastructure, payments and safer gambling tools.

Award-winning Affilka by SOFTSWISS provides top-notch affiliate management software that integrates with any casino, sportsbook, or poker platform, ensuring productive operator-affiliate relationships. Currently, the software powers over 360 brands, having almost 260 thousand affiliate accounts. 

The software includes integrated payment systems, which help operators to process payments directly from the Affilka’s back-office in a few clicks. The software also provides interface customisation, multi-product management and dedicated support. Zero setup fees and real-time tracking and reporting also represent significant advantages of the platform.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expresses his pride: “The team is honoured to achieve such a valuable accolade. Our unwavering commitment to pushing the boundaries of possible and changing the iGaming industry for the better through technologies and innovations made this prominent win real. On behalf of the entire team, I extend my heartfelt gratitude to all our partners and clients, whose trust and support fuel our enthusiasm.”

Success at the EGR B2B Awards is the second accolade to the Affilka by SOFTSWISS’ collection in 2024. In March, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.

SOFTSWISS was also named as a silver winner in the Sportsbook Platform Supplier category at the EGR B2B Awards. The SOFTSWISS Sportsbook covers 2,000+ unique markets with 100,000+ live events in 200+ sports, including esports and premium cricket. It provides a seamless, secure, and efficient environment for both operators and players. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

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The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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