Industry News
LETOU confirmed as FC Internazionale Milano’s first Asian online gaming partner
August 8 2018, Milan, Italy – LETOU has announced a partnership deal with Serie A giants FC Internazionale Milano (Inter) to become their first-ever Asian online gaming partner.
LETOU will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia.
LETOU are based in the Philippines and are hugely popular across Asia and have previously sponsored Swansea City FC when they were in the Premier League.
The partnership will give Asian football fans the chance to engage with Inter, who will provide LETOU with LED perimeter board exposure at all domestic fixtures played at the San Siro stadium.
LETOU CEO Paul Fox said: “In recent years, the ever-popular Serie A is becoming even more prominent in Asia and LETOU is honoured to be Inter’s first ever Asian online gaming partner.
“The club’s great history, their fantastic international fanbase and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”
Inter Vice President Javier Zanetti attended the presentation of the partnership. “We believe that this new partnership will be successful” said Javier Zanetti “we are proud to partner with a premium brand such as LETOU.”
Giorgio Brambilla, Inter Sales & Partnership Management Director said: “LETOU has become an established brand in the football landscape and we are pleased to welcome such a prestigious and well known partner to our portfolio. Through this partnership they will be able to target millions of Inter fans throughout Asia.”
The partnership will commence at the start of the Serie A 2018/19 season, which begins on August 18.
LETOU
LETOU is a fully legally licensed global gaming brand with offices worldwide.
Established in 2004, LETOU was the one of the first Asian companies to provide cash-based online gaming entertainment services and enjoys an international player base and strong market share.
As industry pioneers, LETOU focus on serving players worldwide with premium-quality gaming entertainment.
LETOU holds gaming licences in Europe and Asia, heavily regulated e-gaming jurisdictions, recognised globally for their stringent standards.
LETOU is passionate about sport but we also want to give something back to communities and we know how powerful sport is to create social change.
That is why we launched the initiative ‘LETOU Goals for Good’ which aims to work with a wide range of charities supporting those who are disadvantaged and providing them with exciting opportunities and experiences.
Find out more at www.LETOU.com.
For media inquiries please contact:
David Alexander, Calacus PR on 07802-412424 or [email protected] OR
Ben Appleby, Calacus PR on 07731-769269 or [email protected]
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
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