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NOW LIVE: High 5 Vault Serving a New Pipeline of HTML5 Slots to bet365

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High 5 Games has recently made significant strides in growing its “mobile ready” game portfolio through its’ Remote Game Server known as High 5 VAULT. This highly optimized HTML5 pipeline will deliver a consistent stream of new H5G games to bet365 starting in June through its integration with SG Digital.  The successful performance of H5G’s land-based hits for European operators has propelled the company to convert a larger portion of its award winning 400+ title content library for mobile web delivery.

“Our partnership with bet365 is the perfect marriage of a premium operator seeking to deliver the most authentic and engaging slot experiences through proven one of a kind content.  High 5 Games will continue to expand the selection of slot titles from our diverse High 5 VAULT portfolio for bet365 to ensure our top-performing games are accessible to their players on any platform,” says Anthony Singer, CEO of High 5 Games.

This newly architected HTML5 pipeline now offers High 5 Games’ proven land-based content to more players in more places than ever before.  The company has the exclusive online gaming rights to 100’s of the most recognized IGT and Bally Tech land based video slot titles in the industry including Hoot Loot™, Golden Knight™, Valkyrie Queen, Jaguar Princess™, Gypsy, CHICAGO The Musical™, Thundering Buffalo™, etc.

High 5 Games continues to actively develop opportunities and to work with governing bodies throughout Europe to continue its aim of content distribution for all Regulated Territories from its’ Global Headquarters at 1 WTC in New York.  For further information about High 5 Games’ B2B offerings, please contact [email protected].

About High 5 Games

Developing for the land-based, online, social, and mobile markets, High 5 Games has created hundreds of games that are played on six continents and in more than 150 countries. High 5 Games operates High 5 Casino, the premier destination for the most robust slot content library in the casino category with nearly 17 million players worldwide, as well as several niche social casino apps. The company’s premiere remote game server, High 5 VAULT, integrates with online casinos around the world and features a selection of the company’s top brands for real money play. High 5 Games is aimed at becoming the world leader in casino content production and distribution and has offices in New York City, New Jersey, Kansas City, and London.

Da Vinci Diamonds™, Cats™, Golden Goddess™, Pixies of the Forest™, Hoot Loot™, Golden Knight™, Jaguar Princess™, Thundering Buffalo™ trademark(s) and copyrights are owned and/or registered by IGT in the U.S. and/or other countries and used under license from IGT.

Valkyrie Queen, Gypsy and CHICAGO The Musical™ are video slot games created by High 5 Games.

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Betsson Receives Highest Possible ESG Rating, AAA, by MSCI

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Betsson AB announced that it has been awarded an AAA rating by Morgan Stanley Capital International (MSCI) ESG Ratings, an upgrade from the previous AA level. The AAA rating is the highest possible and confirms Betsson’s dedicated efforts in environmental, social, and governance (ESG) practices, which form a part of running a profitable business long-term.

Pontus Lindwall, CEO of Betsson AB, said: “Receiving the highest ESG rating from MSCI is a testament to Betsson’s dedication to ethical business practices, responsible gaming, and sustainability. These are constant efforts that span across the entire business as we are continuously striving to improve.”

Morgan Stanley Capital International (MSCI) ESG ratings measure a company’s resilience to long-term ESG risks, helping investors identify ESG risks and opportunities within their portfolios. Ratings range from AAA (highest) to CCC (lowest) based on a company’s exposure to and management of industry specific ESG risks relative to peers. Rated companies incur no costs for the rating. MSCI’s methodology ensures unbiased and independent assessments, maintaining the credibility and objectivity of the evaluations.

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How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies

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How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies
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AI can completely change how games are created and played catching up with increasing need for immersive gaming experiences. Itai Zak, Executive Director at Digicode iGaming division, believes that generative AI in iGaming holds boundless possibilities, offering transformative opportunities to enhance player experiences, drive innovation, and shape the future of the industry. In September 2024, Itai will take part at SBC Summit in Lisbon where AI`s impact on igaming will be discussed by industry as well.

How AI was introduced to iGaming

Recent years have seen tremendous changes in the iGaming sector due to technological breakthroughs such as AI. The industry aspires to adopt this technology to enhance the gaming experience and make it more vibrant and thrilling.

Businesses have numerous options to improve productivity and cut expenses by using AI technology. For example, AI chatbots for customer support decreased operating expenses by 30% in the iGaming sector. It is essential to embrace this technology evolution to remain competitive in the altering corporate world of today.

Exploring the impact of generative AI on iGaming development

Generative AI, with its capacity to simulate human-like creativity and generate content autonomously, has profoundly impacted the iGaming industry in several crucial ways. Here are the most significant impacts:

  • Content generation and game development. With the ability to generate diverse and dynamic content, AI algorithms are reshaping the gaming landscape by providing developers with unprecedented creative freedom and efficiency.
  • Personalized sports betting recommendations. Generative AI empowers iGaming platforms to deliver personalized sports betting recommendations tailored to each player’s preferences and interests.
  • Enhanced fraud detection and security. By analyzing vast amounts of transactional data and player interactions, AI-powered fraud detection systems can identify suspicious patterns and behaviors in real time, thereby minimizing risks and safeguarding the integrity of online gambling operations.

In summary, AI has a significant and comprehensive influence on iGaming. To provide a safe and engaging gaming experience for all players, it is crucial to find a balance between innovation and responsible games.

How generative AI reshapes iGaming and why human involvement is still needed

The integration of AI in iGaming has become increasingly prevalent, offering operators and players alike the benefits ranging from enhanced personalization to improved security measures. However, alongside the technological advancements facilitated by AI, it is crucial to recognize the important significance of the human factor in the iGaming ecosystem.

Here are several reasons why the human factor remains indispensable in the utilization of AI in iGaming:

  • Creativity and innovation. Human game developers possess the ability to conceptualize original ideas and craft immersive gaming experiences that resonate with players on a profound level.
  • Player empathy and understanding. AI algorithms can analyze data to identify patterns and trends, but they lack the innate empathy and intuition of human operators who can empathize with players’ needs and desires on a deeper level.
  • Ethical oversight and responsible gaming. Human oversight is extremely important in ensuring that AI algorithms are deployed responsibly and ethically, with safeguards to protect vulnerable players and mitigate potential harms associated with excessive gambling behavior.

While AI systems excel at processing structured data and performing predefined tasks, they may struggle to navigate complex scenarios or unforeseen contingencies that require human judgment and intuition. By combining the analytical prowess of AI with the adaptability of human operators, iGaming companies can achieve a synergistic balance that maximizes operational efficiency and responsiveness, driving sustainable growth and success in the dynamic iGaming landscape.

Ensuring ethical and responsible use of generative AI in iGaming

The integration of AI in the iGaming industry is marking a step in a new era of innovation, efficiency, and personalized experiences. However, along with its transformative potential, AI also presents a range of ethical challenges that warrant careful consideration and proactive mitigation strategies.

We can look into some of the key ethical challenges in the use of AI in iGaming:

  • Responsible gaming and player protection. While AI algorithms can analyze vast amounts of player data to identify patterns indicative of problem gambling behavior, there is a risk of overreliance on AI-driven interventions without sufficient human oversight.
  • Data privacy and security. AI algorithms rely on vast datasets to make informed decisions and deliver personalized experiences, raising questions about consent, transparency, and data protection practices.
  • Algorithmic bias and fairness. AI algorithms are susceptible to bias, reflecting and perpetuating existing societal biases present in the data used for training and decision-making.

In conclusion, while AI technologies offer tremendous opportunities for innovation and advancement in the iGaming industry, they also present complex ethical challenges that require careful consideration and proactive mitigation strategies. By prioritizing responsible gaming practices, data privacy, security, and fairness, operators can harness the power of AI to deliver engaging, and ethical gaming experiences that prioritize player well-being and uphold ethical standards.

What is next for iGaming and generative AI?

The future of generative AI in iGaming holds immense promise and aims to keep revolutionizing the industry in unprecedented ways and reshape the gaming landscape as we know it.

As technological advancements continue to accelerate and AI capabilities evolve, we can anticipate several key trends and developments that will shape the future of iGaming:

  • Hyper-personalized gaming experiences. Generative AI will enable iGaming operators to deliver hyper-personalized gaming experiences tailored to each player’s unique preferences, behaviors, and preferences.
  • Procedural content generation. AI-powered content generation tools will streamline the game development process, allowing developers to generate endless variations of game content quickly and efficiently.
  • AI-driven game design and balancing. AI algorithms will analyze player interactions, feedback, and gameplay telemetry data to fine-tune game parameters dynamically, ensuring optimal balance between challenge and reward.

By harnessing the power of generative AI, iGaming operators can unlock new levels of personalization and engagement, creating compelling gaming experiences that captivate players and propel the industry forward into a new era of gaming innovation and excitement.

 

About Digicode

Digicode is a leading global IT service provider with a worldwide presence and offices in the USA, UK, and EU countries. It specializes in delivering top-tier solutions in software development, cloud computing, artificial intelligence, big data, and automation across various industries, including iGaming, FinTech, healthcare, e-learning, and digital marketing. Working with top iGaming brands, operators, and suppliers, the company provides cutting-edge

technology, products, and solutions across all iGaming verticals—from game design and development to banking, cashier, and payment gateways, as well as comprehensive iGaming platforms and seamless integration with value-added providers. Trusted by clients in over 25 countries, Digicode is at the forefront of innovation and reliability in IT services.

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Holland Casino Names Hans van Slooten as New Director of Operations

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Holland Casino has named Hans van Slooten as its new Director of Operations.

Van Slooten has been with Holland Casino for three years as Regional Casino Manager in the North-East region and prior to that worked for a variety of companies including KLM, Sligro and FrieslandCampina.

Van Slooten will be taking over the role from Leise, who has been with Holland Casino for 39 years, starting as a Croupier. During his time, he has also been a Casino Manager of various locations, Regional Director and Chief Operations Officer, while also being Director of Operations, and Regional Casino Manager of the South-East region.

Leise will remain with the company until 1 July 2025 for various strategic projects, while Van Slooten will start his Director of Operations role on 1 October of this year.

Petra de Ruiter, CEO of Holland Casino, said: “With Hans, we have found a worthy internal successor to Noël as director of operations. Hans has a lot of experience both inside and outside Holland Casino. His strength is that he is close to the people, both our guests and our employees. In addition, I am extremely grateful to Noël for his years of dedication and commitment to Holland Casino. I have great admiration for the fact that someone who has been with a company for so long can still think so fresh about the future. That is not given to everyone. I am pleased that Noël is prepared to use his knowledge and expertise for Holland Casino in the coming months.”

Incoming director of operations Hans van Slooten said: “It is a great honor to succeed Noël. I have great respect for his wonderful career, his commitment and inexhaustible drive for our beautiful company. Although it will not always be easy to follow in his footsteps, I will take on my responsibilities with and for the operation with dedication. I look forward to meeting more colleagues in the branches and at the head office from October.”

Director of Operations Noël Leise said: “When you have worked for a great company like ours for almost 40 years, it is difficult to choose the right moment to pass the baton. After all, Holland Casino is such a part of my life that it cannot help but hurt a little. I am happy that I can still be meaningful for the future of our company in a different way in the coming period. I have every confidence that Hans will fill the role of Director of Operations very well in his own way and I wish him every success with that.”

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

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