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Helio Gaming agrees Lotto Joto partnership

George Miller

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Helio Gaming agrees Lotto Joto partnership
Reading Time: 2 minutes

New deal part of African expansion

 

Malta, 17th Aug 2018 – Helio Gaming, the innovative lottery supplier, has penned a deal to integrate its games with Lotto Joto, the leading Kenya-based operator.

All of Helio’s lottery games will feature the operator’s branding, alongside a range of localised features, making them the perfect fit for the African marketplace.

Richard Mifsud, CEO at Helio Gaming, said: “I’m very pleased to announce our partnership with Lotto Joto, and I am confident their customers will enjoy playing our games.

“We have extremely ambitious plans for expansion in Africa, which has a number of markets well suited our innovative lottery products.

“It is great that Lotto Joto are eager to take our products to the Kenyan market launching its first lottery game with a jackpot of 25 million Kenyan Shillings which is a great improvement on what is currently available.”

Andrey Sidelnikov at Lotto Joto, said: “We are delighted to have completed this agreement with Helio Gaming, and are looking forward to the benefits it will bring us.

“Having a partner that understands the importance of CSR, something very aligned with our own priorities, was really important to us, and their products have a proven track record of boosting acquisition and retention rates for operators.”

The agreement sees Helio continue its expansion in Africa, with Lotto Joto just one of several co-operations to be launched in the coming months.

The Malta-based supplier now offers a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

 

 

About Helio Gaming:

Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools.  Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals.  These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.

Industry News

Relax Gaming inks major deal with GVC

George Miller

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Relax Gaming inks major deal with GVC
Reading Time: 2 minutes

 

Relax Gaming, igaming aggregator and supplier of unique content, has partnered with one of the industry’s largest operators, GVC Holdings, in an agreement which will significantly boost the supplier’s global presence.

GVC’s leading online casino brands will soon launch Relax’s proprietary slot titles, including top-performers Temple Tumble, Money Train and Snake Arena, together with a selection of premium games from the supplier’s vast library of aggregated third-party content.

With licences in over 20 countries, GVC operates many of the industry’s most popular online brands, including bwin, Sportingbet, Ladbrokes, partypoker and Coral. In addition to GVC’s consumer-facing brands, Relax content will also feed into the group’s B2B services, provided to a number of leading gaming operators worldwide.

Danske Spil, the state-owned national lottery in Denmark, will be amongst the first operators to gain access to Relax proprietary and aggregated content. It is part of the World Lottery Association (WLA) and recognised as one of the leading lottery operators in the world. This marks the first step for the supplier to enter the Danish market and will be followed by a global rollout in the near future.

GVC has an international distribution presence that will allow Relax to extend its global reach and build on its consistent commercial success. The partnership is the latest in a string of content deals Relax Gaming has made with top tier operators, further demonstrating the popularity of its titles across numerous regulated global markets.

Daniel Eskola, Relax Gaming CCO, said: “GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we’re delighted to have signed a deal to provide our popular content to its online brands.

“It’s been an incredibly busy year for us at Relax Gaming as we continue to expand our network with leading operators, and we look forward to offering our games to an even wider audience through this exciting new partnership.”

Paris Anatolitis, Commercial Director at GVC, said: “At GVC, our aim is to provide our customers with the most cutting-edge and innovative content available and deliver the industry’s premier gaming experience.

“We’re absolutely delighted to have joined forces with Relax Gaming, and we know its games will be a huge hit with our players, and a fantastic addition to our market-leading portfolio.”

This year Relax Gaming is celebrating its 10th anniversary, marking a decade of quality service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1000 proprietary and third-party studio games through a quick and simple integration.

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Industry News

BetGames.TV announces optimisation of hit lottery games

George Miller

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BetGames.TV announces optimisation of hit lottery games
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Lucky5, Lucky6 and Lucky7 to see 25% increase in draw time

BetGames.TV, the leading live dealer betting games supplier, has announced that three of its most popular lotteries have reduced their play time from five to four minutes, which will rapidly boost operator revenue and engagement.

The groundbreaking move will see hit games Lucky5, Lucky6 and Lucky7 now offer players the opportunity for quicker rounds ensuring extra draws per hour, day and year, securing a 25% increase in draw time.

The decision comes after the market-leading provider’s research saw a surge in popularity after the optimisation of Wheel of Fortune and Dice Duel.

The process has consistently shown a marked growth in bet-counts, time-spend and increased revenue, with Wheel of Fortune alone showing an increase of 73% in bet counts. Its hugely popular Dice Duel has fared even better, recording a record-breaking 2640% increase in bets.

Aistė Garnevičienė, COO at BetGames.TV said: “The gambling industry has seen a surge of activity in all lottery games, and with our latest optimisation we are perfectly placed to provide real-time improvements to our partners and their customers.

“Speed and diversity are key to capturing the attention of a new generation of tech-savvy players, and the faster format will both enhance the betting experience for players and increase revenue for operators.”

Dedicated to constantly developing and improving its games to deliver its partners a highly engaging betting proposition, the studio earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

 

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Industry News

Salsa Technology and Ortiz Gaming extend content agreement

George Miller

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Salsa Technology and Ortiz Gaming extend content agreement
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Salsa Technology and Ortiz Gaming are to extend their content agreement following a hugely successful start to the partnership. The two bingo giants first put pen to paper in 2017.

Results have been extremely strong since Ortiz Gaming integrated its portfolio of Premium Video Bingos onto the Salsa Technology platform. The deal allowed Salsa Technology to gain access to numerous and prestigious games titles, including the New Triple Mania, Locomodin 3D and ACE Mania Bingo.

Salsa Technology’s CEO Peter Nolte said: “Ortiz Gaming is a key partner and we’re pleased to build on our agreement after a very successful initial period. We look forward to continuing to grow together.”

Ortiz Gaming’s VP of Global Sales Roberto Regianini followed: “We are confident that by extending our partnership with Salsa Technology our new product line of Premium Video Bingo will be available throughout their platform and their distribution channels boosting our presence in the online market”.

 

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