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Gambling in the USA

SBTech Goes Live in New Jersey & Mississippi After Commencing Retail Operations with 3 Operators in 5 Locations

George Miller

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SBTech Goes Live in New Jersey & Mississippi After Commencing Retail Operations with 3 Operators in 5 Locations
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LONDONSeptember 3, 2018 — Launching with a market-leading product, including the first self-service betting kiosks in New Jersey & MississippiSBTech went live with Churchill Downs and Golden Nugget in Mississippi after the successful launch of Resorts Casino and Golden Nugget Casino in New Jersey.

SBTech has deployed its team on the ground in the USA to launch its complete on-property solution powered by cutting-edge technology in New Jersey and Mississippi, going live with Churchill Downs, Golden Nugget and Resorts Casino.

SBTech is now licensed in Mississippi and holds a transactional waiver in New Jersey. Resorts Casino CEO Mark Giannantonio had immediate praise for SBTech in the wake of the New Jersey launch: “Resorts is very excited about the start of the football season as we have created an amazing destination experience for our customers to come to Atlantic City and enjoy a full slate of NCAA and NFL football markets to bet on. Our goal is to establish Resorts as the home for New Jersey players who want to enjoy the best gaming experience with access to the latest sports betting technology, including our state-of-the-art self-service betting kiosks.”

The complete on-property solution includes the first full self-service betting kiosks in New Jersey and Mississippi, coupled with the industry’s deepest and widest event and market coverage and unique product features such as “Parlay Boost,” which increases the payouts on parlay bets. Along with the kiosks, SBTech is also providing a full cashier system, its Chameleon360 platform and TV screen management systems with more sports and markets available to view for both pre-match & live betting.

As with all SBTech operators, these three newly launched partners will be able to offer unique and differentiated pricing for all US sports events, in addition to tailored trading strategies, non-pooled risk management and advanced automation.

SBTech’s sportsbook is now live in New Jersey with Golden Nugget as well as Resorts Casino. In Mississippi it is live with Churchill Downs brand BetAmerica at Harlow’s Casino Resort & Spa in Greenville, Mississippi, and at Riverwalk Casino Hotel in Vicksburg, MississippiIan Williams, President of Churchill Downs Online Gaming, stated: “We are delighted with the launch and the superior technology and product offering our kiosks deliver. Our players have really taken to the range of markets offered and the ease of use of the wagering machines. As College football starts this weekend, we anticipate that our players will take full advantage of the unique Cash Out feature, which allows players to claim their winnings while bets are still live.”

Golden Nugget in Biloxi, Mississippi has also begun offering sports betting to its customers. Thomas WinterGolden Nugget Senior VP and General Manager of Online Gaming said: “We are thrilled to be up and running at our Atlantic City and Biloxi properties. SBTech technology is undoubtedly the most advanced and innovative that bettors will find in New Jersey and Mississippi. It allows us to provide patrons with a state-of-the-art sports betting experience, never before seen in the US. Innovative kiosks allow bettors to choose between thousands of in-running betting opportunities, after the games have started. Innovative features such as true-odds parlays with a bonus boost and early Cash Out have already proven very popular among sport fans and we look forward to taking the excitement online in New Jersey.”

SBTech CEO Richard Carter said: “I’m delighted to have witnessed the successful launches of our partners in New Jerseyand Mississippi in such a short space of time. We deployed with our people on the ground to work closely with our partners and the regulators. I would like to thank the teams at the DGE and MGC for all of their hard work and support. We are fully focused on working with our partners to build the best product for the US market and support their growth.”

 

About SBTech:

SBTech is a global leader in omni-channel sports betting and gaming, with over 1,100 employees in 8 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.

SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casino and horse racing companies, and igaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.

The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.

Backed up by unrivaled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.

For more information, visit: www.sbtech.com

Source: SBTech

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EveryMatrix Press Releases

EveryMatrix recruits Erik Nyman to establish US presence

George Miller

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EveryMatrix recruits Erik Nyman to establish US presence
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Technology provider EveryMatrix recruits iGaming executive Erik Nyman to join its Leadership Team and lead the opening of the company’s first US office.

Erik Nyman will lead EveryMatrix’s expansion in the US market by building the organization as President Americas. With over 10 years of experience in the online gaming business, Erik is specialized in new market entries and strategic deals. His leadership and business acumen played a pivotal role in establishing NetEnt in the US.

CasinoEngine, the company’s iGaming and Integration Platform, will be the leading product for the expansion, following its massive success in several European markets.

Ebbe Groes, Group CEO of EveryMatrix, comments: “Expanding into the US is the next step for the organization. We have a strong European presence, very experienced teams, premium products on both casino and sports, so tackling more regulated markets is a logical strategic move for us.

“I welcome Erik to our team, and I personally admire his skills, experience, and determination. I am delighted that we can attract such talent in our Leadership Team. Erik will make our entry considerably more effective and successful.”

Erik Nyman, President Americas at EveryMatrix, says: “EveryMatrix offers the largest variety of products and functionality in the online gaming business. Their platform, entrepreneurial spirit and people have enabled their success, which has accelerated over the last years.

“Today EveryMatrix is among the leading turnkey suppliers in our industry. Success in the US requires great product, dedication and the ability to establish strong beneficial partnerships. The organization possesses all of those qualities, and I am very honoured to lead their expansion into the US and Americas.”

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Gambling in the USA

BetMGM signs with PGA TOUR as an Official Betting Operator

George Miller

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BetMGM signs with PGA TOUR as an Official Betting Operator
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The PGA TOUR announced that BetMGM has signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR.

By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.

“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf.”

The PGA TOUR is one of the most popular offerings on BetMGM’s platform. Currently available for download on iOS and Android, the BetMGM mobile app offers the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including ColoradoIndianaMichiganMississippiNew JerseyNevada as well as West Virginia, and has plans to be in eleven states by the end of 2020.

Matt Prevost, BetMGM Chief Marketing Officer said, “We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”

BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max HomaJimmy WalkerKevin NaPat PerezRyan MooreJoel Dahmen and Boo Weekley.

Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

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Gambling in the USA

Lightning Box signs up with Konami Gaming

George Miller

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Lightning Box signs up with Konami Gaming
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Sydney studio’s Chicken Fox, Silver Lioness 4x and Eagle Sun to go live in U.S. land-based casinos

Specialist slots provider Lightning Box has reached an agreement with Konami Gaming, Inc. to supply the Las Vegas-based manufacturer with several of its most popular titles.

Konami enjoys a strong presence in the U.S. market and the collaboration will see three of the Australian provider’s best-performing games, Chicken Fox, Silver Lioness 4x and Eagle Sun go live in land-based casinos there in early 2021.

It will also further enhance Lightning Box’s presence in North America, having launched with British Columbia Lottery Corporation (BCLC) and Ruby Seven Studios’ social casinos earlier this year, as well as establishing a successful foothold in New Jersey’s online market.

Peter Causley, CEO and co-founder of Lightning Box, said: “This is another significant deal for us as we continue to expand on three fronts in North America: land-based, online and social.

“Konami has established a very strong customer base in the US and we’re really looking forward to the reaction of casino players, who can now enjoy our games in more places than ever.”

Victor Duarte, Senior Vice President & Chief Product & Strategy Officer at Konami Gaming, Inc., said: “Like us, Lightning Box has a proven track record in the United States, and it made sense to team up with them to deliver more great gaming content on our gaming machines.”

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