Industry News
World Poker Tour Names FansUnite Official Partner
Innovative Blockchain Sportsbook Partnership Includes International WPT Television Distribution
Highlights:
- WPT, FansUnite Announce Global Partnership
- FansUnite to partner with HUD TV Across Canada
- Live event activations at WPT events throughout Europe and Asia
FansUnite Entertainment Inc., an award-winning sportsbook blockchain protocol that is revolutionizing the sports betting world, has been named a World Poker Tour™ (“WPT”) “Official Partner.”
The WPT, the poker behemoth known for its work in gaming and entertainment is now entering the technology space, marking WPT’s first foray into the blockchain space. The multi-pronged partnership will see FansUnite integrated into a multitude of WPT’s offerings, including:
- International TV distribution.
- Showcasing “Plays of the Week” on Heads Up Daily (HUD) on Super Channel in Canada, as well as numerous other appearances across the broadcast. HUD is the multiscreen destination for all things relating to Esports and video game culture.
- Social media cross promotion.
- On-site promotions and unique player opportunities at WPT events throughout Europe and Asia.
- Joint WPT and FansUnite promotional tie-ins in conjunction with FansUnite official partner Leicester City Football Club of the English Premier League.
“We are thrilled to introduce FansUnite to the WPT’s millions of poker players and fans across the globe through television, digital media, live events, and more, and we look forward to further strategic partnership integrations and activations with FansUnite,” said WPT CEO Adam Pliska.
Poker players can expect to see engaging promotions, such as giveaways, contests, and product showcases at select WPT events throughout Europe and Asia. FansUnite will work in conjunction with WPT’s casino partners to showcase the company’s offerings to players and operators alike.
“Over the last two decades, the World Poker Tour has been at the forefront of gaming entertainment. WPT’s worldwide reach, instant name recognition, hundreds of thousands of players and millions of fans make them the class of their industry,” said FansUnite CEO Darius Eghdami. “This partnership introduces FansUnite to millions of poker enthusiasts across the globe, and gives WPT partners the first look at our industry-changing technology.”
In addition to the sportsbook offering, the FansUnite Protocol serves as the blockchain-based infrastructure for sports data applications, daily fantasy sports and a variety of other applications reliant on sports data.
About FansUnite:
The FansUnite Protocol is an industry standard for sports betting and sports data applications built on the Ethereum blockchain. The protocol will provide the infrastructure necessary to redistribute the responsibility over the execution and resolution of bets from centralized operators out to a network of independently operated and incentivized Oracles, providing bettors assurance that their bets are executed as entered, free from bias or tampering, while bet details are immutably and transparently stored on the Ethereum blockchain.
The protocol will provide the groundwork for a host of applications that span traditional bookmaking, betting exchanges, daily fantasy sports, poker and card-based games, and a variety of other services reliant on sports data. These decentralized applications (DApps) will be free to charge fees, utilize their own tokens for betting, and set market prices based on full market information transparently available on the blockchain.
About World Poker Tour:
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 16th season, which airs on FOX Sports Regional Networks in the United States. Season XVI of WPT is sponsored by ClubWPT.com. ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Ourgame International Holdings, Ltd.
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