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SIS enhances 24/7 Live Betting Channels with extension of LARC rights deal

George Miller

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SIS enhances 24/7 Live Betting Channels with extension of LARC rights deal
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Supplier secures two-year extension of LARC horse racing contract

 

SIS (Sports Information Services), the leading supplier of 24/7 betting services, and Tote Media Ltd have agreed an extension to a deal to distribute live pictures and data from the Latin American Racing Channel’s (LARC) racecourses, to fixed odds retail and online operators across the globe.

The two-year rights extension expands SIS’s Latin American racing portfolio to over 4,500 races per year, with races from Chile, Argentina, Brazil, and Peru, and includes some of the top racecourses in the region, such as Hipódromo Chile, Club Hipico Santiago, Hipodromo de Valparaiso, Hipodromo Concepcion, San Isidro, Monterrico and Gavea.

This latest agreement complements SIS’s recent deal with the Kranji Racecourse in Singapore, further bolstering an international portfolio of premium horse racing from the UK & Ireland, Dubai, Mauritius, Australia, and South Korea.

All of these races will be made available within SIS’s 24/7 Live Betting Channels, which offers 24/7 betting events for retail and online, providing bettors with a betting opportunity every three minutes.

Simon Fraser, Head of International Racing at SIS, said: “We are very pleased to have extended our deal with LARC. This deal enables us to deliver an increased number of races from South America to our bookmaker partners globally.

“This quality live racing content further enhances our 24/7 betting offer, which offers live races in every time zone, for retail and online channels.”

Horacio Esposito, Director at Latin American Racing Channel (LARC), said “We are thrilled that our racing content will continue to be supplied by SIS to betting operators around the world, further positioning Latin American racing as some of the best racing from around the world.”

 

About SIS:
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in shop.
SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales. For more information about SIS please visit www.sis.tv.

 

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BtoBet Report Analyses Shifting of Colombian Market from Retail to Online

Niji Narayan

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BtoBet Report Analyses Shifting of Colombian Market from Retail to Online
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Sports betting and igaming platform provider BtoBet has published its latest Industry Report for the Colombian market, “Colombia: Shifting From Retail to Online.” The report is an analysis of the evolving Colombian market adapting to a more digital native community.

The report finds that the Colombian iGaming market is adapting to the digital channels very quickly thanks mainly to the steady improvement in the country’s technological infrastructure. But the retail market still remains strong in the country, the report adds.

This is evident from the Coljuegos’ end of year fiscal results which were published last October. The retail bookmakers accounted for 61% of the tax revenue from the industry. But online operators did register a significant growth.

The BtoBet Industry Report also offers valuable data in relation to the improvements that the country has undertaken in recent years in its technological infrastructure.

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Latin America

Kiron lands major deal in Mexico with Logrand partnership

George Miller

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Kiron lands major deal in Mexico with Logrand partnership
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Specialist virtual games provider Kiron has partnered with leading Mexican-operator Logrand Entertainment Group in a deal which will further its reach in Latin America.

The supplier’s full games portfolio is now available on Strendus.com.mx via the BetMan RGS platform, which offers a rapid play experience on a comprehensive selection of betting markets for a range of sports events.

The partnership will provide Logrand Entertainment Group with a wide variety of new and engaging virtual content, ranging from football to horses and greyhounds, as well as racing roulette and the latest titles from Kiron’s growing portfolio of numbers games.

Launching on Strendus.com.mx, one of the largest platforms by market share in Mexico, will widen distribution of Kiron’s specialist virtual content and increase awareness of its brand among major operators in the region.

Steven Spartinos, co-CEO of Kiron, said: “Mexico is fast emerging as a powerhouse of Latin America and our partnership with Logrand Entertainment Group will allow us to cement our position as a leading provider of virtual content as the market continues to boom.

“This deal demonstrates the growing appetite for virtuals with local players and underlines the appeal of our fast-play betting platform with the industry’s leading operators and their customers worldwide.”

Lenin Castillo, Online Chief Operation Officer of Logrand Entertainment Group, said: “Virtual content continues to be in high demand among our players and with the addition of Kiron’s quality, immersive virtual content we will be able to bolster our offering with both traditional and innovative games.

“We have been able to seamlessly integrate with BetMan Online RGS platform thanks to its speed and flexibility and look forward to expanding our customer base with Kiron’s engaging combination of high-quality video streams and vast array of betting markets.”

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Latin America

Habanero set for further LatAm expansion with latest Salsa Technology partnership

George Miller

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Habanero set for further LatAm expansion with latest Salsa Technology partnership
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Supplier to launch with series of hugely popular LatAm operator brands  

Premium slots and table games provider Habanero has launched its catalogue on Salsa Technology’s network in a move that further solidifies its impressive LatAm expansion.

A leading provider of bespoke technological solutions for the iGaming industry, Salsa Technology boasts a diverse portfolio of popular online casinos with a LatAm-oriented focus.

Under the latest deal, Habanero’s catalogue of 100+ slots, table games and promotional tools will be going live across Salsa Technology’s top tier LatAm operator brands, with additional operators set to follow in the near future.

Already live with a succession of high-profile regional partners, including Codere and BetJuego, Habanero’s launch across Salsa Technology’s network is set to see its impressive growth across the continent continue, with its portfolio proving to be a hit with players and operators alike.

Commenting on the deal, Vera Motto, Business Development Executive at Habanero said: “We are thrilled to expand our partnership with Salsa Technology, by far one of the region’s most impressive players when it comes to providing the next generation of games.

“Already a valued and longstanding partner, we’re looking forward to scaling across the continent together with our action-packed portfolio.”

Salsa Technology’s Global Business Development Manager, Victor Arias added: Habanero’s premium quality collection of HTML5 slots, table and video poker games, as well as its advanced marketing and retention tools, enrich our outstanding suite of desktop, tablet and mobile-optimised casino titles.

“We’re delighted to have Habanero aboard and look forward to many more years of success together.” 

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