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Kindred Futures Challenges Voice Driven Betting

Niji Narayan

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Kindred Futures Challenges Voice Driven Betting
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Kindred Futures, the innovation arm of Kindred Group, has launched the first-of-its-kind prototype for voice-driven betting.

The prototype is built in partnership with tech start-up Artificial Solutions. It makes use of the tweaked Google Action to facilitate voice betting on six top European football leagues & competitions. It provides a hassle-free betting experience and has the potential to redefine the way the users bet in the future. “Google was a great foundation for us thanks to its years as a search engine, meaning it had a wealth of data on a broad range of topics that its speech recognition understood. But despite this, it still required many hours of tuning and training to build the recognition of nuanced betting terminology and phrases” says Michael Franklin, Natural Language Lead at Kindred Futures.

The prototype was developed after 80 hours of extensive testing, during which more than 9,000 betting phrases were inputted to find out betting terms were understood and what were missed. Mark Jones, Head of Presales at Artificial Solutions said: “Speech recognition has made massive leaps over the last few years, and it’s now reached that tipping point where it’s good enough to be used to explore the future of voice-activated betting. This pioneering conversational AI application means Kindred Futures is in the perfect position to exploit voice technology moving forward.”

Will Mace, Head of Kindred Futures describes the project as “an experiment to see whether the technology was at a level or standard to cope with the nuance of sports betting.” He continues: “Delivering great experiences for our customers is at the forefront of what we do, making the best use of cutting-edge technology to deliver the products and services they want, or may require in the future.”

The product is in prototype mode now. When it is fully developed, it can be plugged into smart personal assistants like Alexa, Siri, and Cortana.

To find out more about Kindred Futures, visit http://www.kindredgroup.com/kindred-futures

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Kevin Pietersen extends Betway ambassador role until 2023

George Miller

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Kevin Pietersen extends Betway ambassador role until 2023
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Ashes winning batsman Kevin Pietersen and global betting brand Betway today announce an extension of their partnership until 2023.

Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind the scenes access with the bookmaker.

Paul Adkins, Marketing and Operations Director at Betway, said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history, as we look to capture the thrill that comes with every ball.”

The initial focus for the partnership will be the start of the Indian Premier League on Saturday 19th September, with Pietersen giving weekly updates and his views on the action, including ones to watch and predictions for the week ahead.

The former England international will also support Betway across its partnerships with Cricket West Indies, recently extended to 2022, and Cricket South Africa.

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NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia

George Miller

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NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia
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NetEnt is set to launch its award-winning games in West Virginia with iGaming operator BetMGM. This marks NetEnt’s first entry into the Mountain State.

NetEnt has teamed up with fast-growing iGaming group BetMGM in a partnership that is set to further increase the supplier’s reach in key US markets. Backed by GVC Group and MGM Resorts, BetMGM is soon to launch NetEnt content in West Virginia, which opened the doors to online casinos on July 15, marking the first time NetEnt’s internationally renowned content will be available in the market. NetEnt recently received a temporary license from the regulating authorities in West Virginia.

The agreement follows a strong period of growth for NetEnt in the US, after recently reporting triple-digit increases in quarterly gross gaming revenue in both Pennsylvania and New Jersey.

“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” says Brian Kraft, NetEnt Vice President Commercial, Americas. “Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”

Matthew Sunderland, VP Gaming at BetMGM, said: “We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”

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WhichBingo Announces 2020 Award Winners at Star-Studded Online Event Marking 20 Years

George Miller

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WhichBingo Announces 2020 Award Winners at Star-Studded Online Event Marking 20 Years
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WhichBingo, the UK’s number one, independent online bingo reviews and affiliate site, owned and operated by XLMedia, announced its 2020 WhichBingo Awards winners at an unprecedented pre-recorded video ceremony. The highly anticipated event featured UK television personality and chef Rustie Lee, actress and presenter Linda Lusardi, and actor and presenter Christopher Biggins as its co-hosts, while taking a virtual trip to destinations around the globe to announce the winners.

The WhichBingo Awards is one of the annual highlights for the UK online bingo industry and a collective celebration of the best brands in the gaming business. This year was particularly memorable as WhichBingo marked its 20th year of operation. With almost 200,000 votes cast across 18 categories and brand submissions for the judging panel categories, the WhichBingo Awards continue to grow in prominence and has sealed its place as a major event on the online bingo calendar.

Buzz Bingo led the event, capturing four of the bingo industry’s esteemed awards and claiming the coveted prize of the ‘Best Bingo Site’. Buzz Bingo remains a relatively new player to the online bingo space, winning the ‘Best New Bingo Site’ category only last year. Dream Bingo was awarded ‘Best Microgaming Bingo Site’ for the fourth consecutive year, while Wink Bingo picked up ‘Best Dragonfish Bingo Site’ for the fourth year running.

“I want to extend my congratulations to all of the deserving winners and nominees,” said Stuart Simms, CEO of XLMedia PLC Group. “The WhichBingo Awards looked very different this year as it was impossible for us all to come together and celebrate the many bingo accomplishments of the past year. Online bingo’s future looks very promising as we head into the second half of 2020. As the industry continues to welcome new players to the online space while simultaneously embracing the latest regulations, we are confident that online bingo will continue to flourish and rise in popularity.”

The winners in full:

  • Best Slot Game: Slingo Rainbow Riches (Gaming Realms)
  • Best New Bingo Game: The Voice™ UK Bingo
  • Best Jumpman Bingo Site: Zeus Bingo
  • Best Dragonfish Bingo Site: Wink Bingo
  • Best Microgaming Bingo Site: Dream Bingo
  • Best Playtech Bingo Site: Buzz Bingo
  • Best Bingo Chat Team: Buzz Bingo
  • Best New Slots Site: Rainbow Riches Casino
  • Best New Bingo Site: Smooth Bingo
  • Best Slots Site: Gala Spins
  • Best Bingo Site: Buzz Bingo
  • Most Socially Responsible Operator: Gala Bingo
  • Best Customer Service: mFortune
  • Best Marketing Campaign: Mecca Bingo
  • Best Social Media: Gala Bingo
  • Best Mobile Bingo Site: Mecca Bingo
  • Best Bingo Software: Pragmatic Play
  • Best Slots Provider: Pragmatic Play

 

The full ceremony can be found here, along with the list of winners.

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