EGT Digital is happy to announce its new partnership with the leading slots provider, MrSlotty.

The Bulgaria-based company will have the chance to provide the fresh gaming content of MrSlotty to their customers. Moreover, they will benefit from the Lithuanian provider’s cutting edge platform and its third-party content.

Adding the huge selection of third-party games, powered by the world’s best software providers, EGT Digital will have the chance to provide premium content to operators worldwide. Designed to engage the players and to offer them an exclusive customer journey, MrSlotty’s high-tech platform will align perfectly with EGT Digital’s passion for fully satisfying the players’ needs.

From old-school classic slots to modern slot games, all in HTML5 is what MrSlotty offers to the industry. Among the titles from their content suite are the popular names – Mermaid Gold, Joker Dice, Dracula’s Gems, 50 Lines of War, etc.

The premium slots developer from Lithuania will integrate their portfolio of over 50 games into EGT Digital’s growing online platform. Their games are suitable for mobile phones and thanks to the compatible technology, they can be played on many different types of devices. There is no need to say that this makes their games highly attractive to the players.

For EGT Digital, Alexander Botov, CEO shared: “We are very pleased to partner with MrSlotty because their high-quality content will be such a gem in our portfolio of games. We are sure that this will be a long-lasting partnership that will lead both of us to the desired success”.

For MrSlotty and MrSlotty GameHub, Anatoliy Peev, the Director, shared: “EGT Digital has developed a reputation as a well-established software provider, and we are glad to join forces with them to additionally expand our content and aggregation footprint with the many clients they work with.”

With lockdown causing an increase in gambling, HSBC UK and first direct have today announced an increased cooling off period to their gambling block feature, from 24 hours to 72 hours.

The self-restriction tool, which prevents customers from being able to make gambling payments on their accounts after it’s switched on, will automatically decline any gambling transactions for three days, to help people control their urge to gamble.

Recently published data from the UK Gambling Commission (UKGC) highlights that lockdown measures have had an impact on gambling behavior in the UK, with a month-on-month increase of 29% in gross gambling yield (GGY), and a 7% increase in active accounts.

Maxine Pritchard, Head of Financial Inclusion and Vulnerability at HSBC UK said: “This is a challenging time for many of our customers, with some not working and perhaps facing financial difficulty. By increasing the restriction to 72 hours, this will help give our customers time to pause when they are tempted to return to gambling.

“We are always looking for new ways to support our customers and make it easier for them to manage their finances. Customer feedback on our gambling control showed us there was more we could do to help and we’ve worked closely with them and with GamCare to design the solution.”

Available to HSBC UK and first direct customers with an active debit card, the option can be switched on via the ‘Manage Cards’ section on the HSBC UK mobile app (within the ‘Cards’ section of the fd mobile app), as well as via telephone banking or by going into a branch – giving customers added control over their spending.

Anna Hemmings, CEO of GamCare, says: “The ability to block gambling transactions through your bank card or app is an important tool for those struggling with their gambling, and is ideally used together with other practical tools such as self-exclusion, blocking software, and specialist support around the issue – as we have recently emphasised through our ‘TalkBanStop’ partnership and campaign.

“The University of Bristol Personal Finance Research Centre has also highlighted that ‘positive friction’ such as a cooling off period is important for the success of blocks, as this prevents them being turned off in the event of urges to gamble. GamCare is pleased to see HSBC UK and first direct take this positive step to support their customers.”

HSBC UK and first direct both have their own specialist support teams on hand to help vulnerable customers including those at risk of financial harm from gambling and can refer customers to a trusted external organisations where needed.

Innovative operator looks to revive dormant accounts in 2021 

Enteractive, the leader in player reactivation and retention for the iGaming industry, is to provide its personalised reactivation services to dynamic and entrepreneurial online gambling operator, Argyll Entertainment. The activity will initially focus on the company’s market leading sportsbook brand, SportNation, in the UK, with further rollout of the service to other iGaming verticals to be considered following this campaign.

Argyll Entertainment offers its customers a new online gaming experience that surrounds the traditional online gambling product with a fun, authentic and engaging entertainment layer, comprising a market leading sportsbook and premium portfolio of casino games to rival the very best operators in the market. The Company’s mission is to become a global leader in the offering of branded and themed online gambling sites.

Enteractive, now in the top three traffic generators for the iGaming industry, will help achieve this projected growth by opening doors to previously untapped revenues locked in the hard-to-reach lapsed and churned player databases.   The personalised approach that Enteractive uniquely offers iGaming operator partners sees unmatched success levels reaching these players, with one-to-one phone calls creating a direct two-way communication channel that promotes trust and loyalty for brands, as well as prompting greater conversion rates for dormant or non-depositing accounts.

Max Howard, Head of CRM for Argyll Entertainment, commented, “We’re incredibly excited to see increased conversions for our newly registered customers who have not yet deposited.  Enteractive has a proven track record of engaging with these players through phone conversations, creating revenue streams where our digital CRM processes are less effective.”

Andrew Foster, Enteractive’s Head of Business Development, welcomed the new partnership, saying, “Argyll Entertainment is a global leader in the iGaming sector, and we couldn’t be happier to start this first project together.  We know we’ll achieve great results in this initial sports vertical, and we’re confident that this will be the first step to deliver increased revenues across their brand portfolio.”

The agreement was penned in December, and Enteractive has already started the campaign activity, with early results looking promising.