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Major League Baseball And MGM Resorts International Form Wide-Ranging New Partnership In U.S. And Japan

George Miller

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Major League Baseball And MGM Resorts International Form Wide-Ranging New Partnership In U.S. And Japan
Photo Source: wisconsingazette.com
Reading Time: 4 minutes

 

MGM Resorts International Becomes MLB’s First-Ever Official Gaming Partner

 

Major League Baseball (MLB) and MGM Resorts International (NYSE: MGM) announced the formation of an all-inclusive partnership agreement that combines the MLB brand with MGM Resorts and playMGM brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms, and domestic and international activations at MLB events.

The new multi-year agreement designates MGM Resorts as the first-ever “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB.”

As an official sponsor of Major League Baseball, MGM Resorts will domestically promote its brand and gaming options across MLB’s digital and broadcast platforms, including MLB Network, MLB.com, the MLB At Bat app and additional fan engagement offerings to be jointly developed.

MGM Resorts will be identified as an MLB-Authorized Gaming Operator and utilize MLB’s official statistics feed, on a non-exclusive basis, throughout its digital and live domestic sports gaming options. MLB will also make enhanced statistics available to MGM on an exclusive basis. In addition, MGM Resorts and MLB will work together on comprehensive responsible gaming measures and work to protect the integrity of the game both on and off the field.

“We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers,” said Baseball Commissioner Robert D. Manfred, Jr. “Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan engagement opportunities ahead.”

“We are excited to enter into this historic partnership with MLB. We are thrilled to create a new one-of-a-kind fan experience for baseball fans,” said MGM Resorts Chairman and CEO Jim Murren. “Combining MGM Resorts’ world class entertainment and technology with MLB data will continue to transform a rapidly changing industry. This partnership further amplifies the significance of our GVC JV, firmly establishing MGM Resorts and playMGM as the market leader in partnerships with major professional sports leagues.”

MLB intellectual property will appear in MGM advertising and promotional campaigns. MGM also will broaden its commitment to baseball by securing multiple MLB Club partnerships. MGM will have a presence at MLB Jewel Events, including the All-Star Game and World Series.

In Japan, MGM Resorts will be an official partner at grassroots baseball events like the MLB Road Show. An interactive fan experience that celebrates Major League Baseball, MLB Road Show tours throughout Japan giving fans an opportunity to participate in baseball activities including batting and pitching cages, baserunning stations, virtual reality, and a baseball museum.

About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com

ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 28 unique hotel offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company in 2018 opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The 81,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.

Statements in this release that are not historical facts are “forward-looking” statements and “safe harbor statements” within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts’ public filings with the SEC. MGM Resorts has based forward-looking statements on management’s current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the expected benefits to be achieved as a result of the partnership. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in   MGM Resorts’ Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

 

Source: MGM Resorts International

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Asia Gaming Expert Jeffery Fong Joins BMM Testlabs as Vice President of Sales, Asia

George Miller

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Asia Gaming Expert Jeffery Fong Joins BMM Testlabs as Vice President of Sales, Asia
Jeffrey Fong, BMM Testlabs Vice President of Sales, Asia
Reading Time: 1 minute

 

BMM Testlabs, the world’s best gaming testing laboratory and technical consultancy, is pleased to announce the addition of Jeffrey Fong as the new Vice President of Sales, Asia. Fong will further develop BMM‘s leading position in compliance testing for iGaming and land-based products and casino services in the region.

Kirk White, EVP & GM Asia Pacific and Africa commented, “BMM is continually pushing for excellence in customer support and service offerings via our sales and service delivery teams. We consider it our mission to drive innovation and provide value at every turn. Jeffrey has a unique blend of business development, strategic planning, project management and gaming product knowledge that is going to help drive this mission.”

Fong has worked across multiple industries related to gaming and hospitality over the past 15 years, in both Asia and the United States.

White continued, “Asia remains a fast growing gaming market with many new market opportunities. Jeffrey’s experience with different cultures and industry segments including, land-based gaming, iGaming, casino products and operations, account management and business operations will be a real asset to BMM and our customer base.”

Fong concluded, “BMM has a stellar reputation in the industry as the go-to lab in Asia. I’m thrilled at the opportunity to join BMM and continue to provide quality testing and customer service to the gaming industry in the area.”

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Asia

Yabo Sport Becomes International Presenting Sponsor Asia for Serie A

Niji Narayan

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Yabo Sport Becomes International Presenting Sponsor Asia for Serie A
Reading Time: 1 minute

 

Yabo Sport has become the International Presenting Sponsor Asia for Italy’s Lega Serie A. With this, the company’s brand will be featured in match graphics, idents, and virtual goalmat advertising in all live Serie A TIM matches broadcast throughout Asia.

Yabo Sport CEO Martin Novak said : “ We are a sports betting platform with global aspirations. Serie A has produced more great footballers than any other league. It is no exaggeration that a relationship with Serie A means we are working with one of the very best.”

The package is delivered by Interregional Sports Group (ISG) who are now in their fourth season of providing this tailored approach to sponsorship in Serie A TIM. “We are delighted to have entered into this agreement with such a prestigious brand as Yabo Sport and are looking forward to working closely with them for the rest of this season and beyond,” said ISG’s Group CEO Chris Buckley. “Yabo Sport have a long track record of working with clubs and even national teams but this is their first league-wide deal and demonstrated just what a major force they have become,” he added. “Delivering regional audiences to our brand partners through globally popular sports events is at the core of our business.”

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Asia

Silver Heritage negotiates a $5.2m settlement over Vietnam casino

Niji Narayan

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Silver Heritage negotiates a $5.2m settlement over Vietnam casino
Photo Source: agbrief.com
Reading Time: 1 minute

 

Australia-based Silver Heritage Group has successfully completed the negotiation of a $5.2m settlement with the owner of the Phoenix International Club in Vietnam. The company had to go for settlement after its recent closure owing to complications with its investment certificate.

The settlement will be paid in two instalments and represents about two years of expected EBITDA contributions from Phoenix. Silver Heritage expects to record a loss on disposal of about $1.2m, related to the remaining unamortised value of the entertainment services agreement with the club, the transfer of assets and shutdown costs.

Silver Heritage said it views the settlement as “generally favourable,” given the recent underperformance of the club and the uncertainty regarding its Investment certificate and whether it will be amended to allow table games.

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