Edinburgh-based software developer Incentive Games have announced the addition of internationally renowned Gamification trailblazer Yu-kai Chou to their Advisory team. The company has long followed Yu-Kai’s work and plans to apply his considerable expertise, including his pioneering Octalysis framework, to their products.

Author of “Actionable Gamification” and a regular speaker and lecturer on Gamification and motivation, Chou has worked with the biggest and the best; improving over 1 billion user experiences working with giants like Google, Lego, Tesla, TEDx, Huawei and Turkish Airlines. One of the earliest pioneers in Gamification, Yu-Kai has been named “Gamification Guru of the Year” in 2014, 2015 and 2017 by the World Gamification Conference, a testament to his continued research and contributions to the Gamification space.

Incentive Games develop games specialized to deliver value to the iGaming industry. Whether reinvigorating stale userbases or building them from scratch, Incentive Games acquire, retain and monetize users by delivering high quality, dynamic gaming content set within a casual, social framework to make their clients’ users go further. As Incentive Games continue their expansion through the USA and African markets, Yu-kai’s expertise will be invaluable in sharpening the competitive advantage of IG’s product suite.

“We are thrilled to have Yu-Kai Chou joining the Incentive Games team, his work in gamification and behavioral design is truly best in class, we can’t wait to implement his ideas into our games going forward,” said John Gordon, CEO of Incentive Games, on the announcement.

Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their B2B rebrand in late 2018. Previously designing industry-specific customer acquisition and retention software, Incentive Games has diversified their offering significantly with general purpose products now applicable to any industry.

Under the guidance of Yu-Kai, Incentive Games look to further hone the user experience across all their products, driving the user acquisition, retention, and monetization value of their games and capturing more competitive market share in 2019 than ever before.

Yu-kai Chou at TEDX Lausanne – speaking about how Gamification to improve our world

Incentive Games will be attending iGB Live! 2019 in Amsterdam 16-19 July. If you wish to book a meeting or have a chat at the conference please email dan@incentivegames.com or visit www.incentivegames.com

Supplier’s instant win games integrated onto LeGa platform

Leading instant win games supplier IWG has expanded its reach to the commercial sector after entering into a partnership with independent games and platform provider Leander.

As part of the agreement, IWG’s full portfolio of games has been seamlessly integrated onto the LeGa Remote Gaming Server (RGS).

Leander’s operator network, which includes Betsson Group, Stars Group and Videoslots, will now have access to a wide range of releases from the instant win supplier, such as its hugely popular Cash Buster series.

Rhydian Fisher, CEO at IWG, said: “Providing our games to Leander Games opens the door to a number of new exciting opportunities.

 “Through the LeGa RGS, more operators than ever before will be able to tap into this thriving vertical and help to diversify their product offering.”

 Steven Matsell, CEO at Leander Games, added: “Partnering with IWG ensures that we have significantly enhanced our instant win games offering for the LeGa RGS with attractive and engaging content.

 “Integrating games from world-class suppliers such as IWG is a key part of our long-term strategy and we’re sure these exciting new additions to our content library will prove to be very popular with our operator partners and their players.” 

About IWG

IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top selling, high quality instant win games and the strategic know how to make them work.

IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.

IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.

About Leander Games

Leander Games is an independent gaming company whose mission is to deliver innovative game content to market more quickly than other solutions. The company’s “LeGa” Remote Gaming Server (RGS) has been developed using the latest technology and making it fast, flexible and scalable. It is accredited and licensed by the UK Gambling Commission and has the Security Audit ISO 27001. The platform runs with 30 languages and ISO 4217 currencies.