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Scientific Games and Hasbro Extend their MONOPOLY and Fan-Favorite Brands’ Licensing Agreement Through 2025

George Miller

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Scientific Games and Hasbro Extend their MONOPOLY and Fan-Favorite Brands' Licensing Agreement Through 2025
Photo Source: World Casino News
Reading Time: 3 minutes

 

Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has extended through 2025 its long-term license agreement with Hasbro, Inc. (NASDAQ: HAS) and Hasbro International, Inc. for the exclusive use of MONOPOLY and more than 15 other iconic game brands.

“Since 1998, Scientific Games has worked collaboratively with Hasbro in using the MONOPOLY brand as a pillar for innovation, leveraging its popularity to become one of the industry’s top game brands,” said Scientific Games’ President and CEO, Barry Cottle. “This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the MONOPOLY brand as a leading slot brand and the top selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We’re excited to continue working with Hasbro to take MONOPOLY to the next level in gaming.”

The new extended agreement runs through 2025 and enables Scientific Games to use MONOPOLY branded content, and games based on many of Hasbro’s iconic and extensive line of household favorites such as GAME OF LIFE, BATTLESHIP, CLUE, OUIJA, and YAHTZEE globally and SCRABBLE in the U.S. and Canada. The terms allow these gaming brands to be used for slots, systems, online digital gaming, lottery, social casino, eTables and expand the usage rights to include table games. The agreement also extends the highly successful licensing deal which is the broadest, most robust third-party licensing agreement in the gaming industry.

Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro said, “For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy MONOPOLY experiences through lotteries, casinos, online, at retail and, now at table games across the globe. We’re proud that our iconic brands have served as a catalyst for gaming innovation and look forward to our enhanced partnership with Scientific Games.”

MONOPOLY is beloved by players and continues to be one of the most popular brands in gaming, lottery and social gaming. There are MONOPOLY games in hundreds of casinos worldwide and players also enjoy the game on the go with SG Social app, MONOPOLY Slots. MONOPOLY Slots has more than 2.2 million players who have played more than 750 million minutes, or 6 billion spins. As Scientific Games continues to bring the most innovative and exciting games to players around the world, MONOPOLY and Hasbro’s iconic games will continue to entertain players. This is extremely evident on the new MONOPOLY Evolution which is the first game to bring familiar slot content that players love to an electronic table game.

In addition to MONOPOLY Evolution, Scientific Games will be creating even more dynamic games for all gaming channels with many more iconic Hasbro games.

MONOPOLY, GAME OF LIFE, BATTLESHIP, CLUE, OUIJA, SCRABBLE and YAHTZEE are trademarks of Hasbro.  Used with permission.  ©2018 Hasbro.  All rights reserved.

All ® notices signify marks registered in the United States. © 2018 Scientific Games Corporation. All Rights Reserved.

 

About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years.

About Scientific Games:
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

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Kindred Group Expands RG Commitment with Middlesbrough FC

Niji Narayan

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Kindred Group Expands RG Commitment with Middlesbrough FC
Reading Time: 2 minutes

 

Kindred Group has agreed a community initiative with Middlesbrough FC to promote responsible gambling message to the club’s foundation and supporters.

Kindred Group is committed to promoting responsible gambling messaging via the front of shirt logo and any LED and digital advertising or marketing and their commitment to the community is expanding with this initiative.

Kindred Group has already donated their naming rights for the club’s third kit to MFC Foundation and that relationship will be further strengthened with the players wearing Foundation warm-up t-shirts for a further three games this season.

A percentage of advertising rights are being donated to the Foundation and there is an increased commitment to supporting community-based initiatives.

Kindred has also pledged to donate a percentage of their hospitality and merchandising rights to the club’s fans and this will be available via competitions and giveaways.

Boro head of commercial Lee Fryett said: “We’re delighted in agreeing this MOU. This will offer increased opportunities for both our Foundation and our fans and is also a commitment to responsible gambling messaging. The three key pillars of the MOU and are community, supporters, and marketing and Kindred Group have made a real commitment to show their support for this.”

Neil Banbury, General Manager of Kindred Group UK, said: “We are proud of this ground-breaking agreement reached with Middlesbrough Football Club. It is another example of our deep commitment to developing a new model for football club sponsorship.

“The agreement acts as a baseline for our collective work in ensuring our sponsorship benefits both the club and its communities. Kindred Group is leading the industry on this approach – and we are excited to see the partnership continue to develop in the coming months.”

Helena Bowman, Head of MFC Foundation, said: “We are delighted with the ongoing commitment from Kindred to our local community. At MFC Foundation we aim to make a difference by using the power of the football club badge to raise aspirations and positively change lives.

“Kindred’s dedication to supporting our community initiatives will help enhance the work of the Foundation and allow us to reach even more people through our programmes.”

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NOVOMATIC Ranks High in ESG Rating Reports

Niji Narayan

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NOVOMATIC Ranks High in ESG Rating Reports
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Recent ESG ratings by leading rating agencies acknowledge NOVOMATIC’s comprehensive efforts in managing Environmental Social Governance (ESG) factors with excellent risk and performance ratings. In this year’s Sustainalytics ESG Risk Rating, NOVOMATIC has got the third rank.

As a clearly measurable and transparent asset, similar to financial performance, ESG has become an important element of evidence for investor and other financial stakeholder decisions. Companies have come to clearly acknowledge the significance of efficient ESG commitments and performance improvement in their long-term strategy.

In April, ESG ratings firm Sustainalytics assessed NOVOMATIC AG to be at “Low risk of material financial impacts driven by ESG factors.” NOVOMATIC received an ESG Risk Ratings score of 18.8, placing it third among 80 international gaming companies rated by Sustainalytics and among the top 100 rated companies in the wider consumer services industry globally.

Rating agency ISS ESG also rates NOVOMATIC AG among the Electronic Devices & Appliances industry’s top tier with a “C“ rating and a decile rank of 4 in a rating dating of June. VigeoEiris Rating attests the company rank 19th out of 43 versus its European peers in the Technology-Hardware Sector in the V.E’s ESG Assessment. NOVOMATIC AG receives “A” RepRisk Rating (www.reprisk.com) on a scale of D to AAA denoting “Low ESG Risk Exposure” based on RepRisk ESG data science.

“The consistently very positive assessments by leading international ESG rating agencies prove that our efforts to improve our non-financial performance and reduce risks related to Environmental Social Governance are being widely noted as above gaming industry average. We are very much aware of our responsibilities in terms of corporate governance as well as of the social and environmental impact of our business, and we work hard to take a proactive approach by implementing sound principles and best practices. For NOVOMATIC, topics like Responsible Entertainment, reducing the environmental footprint and occupational health and safety are part of our business philosophy,” Johannes Gratzl, Member of the Board of NOVOMATIC AG, said.

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New Research Says VR Consumer Content Revenue Will Exceed $7 Billion in 2025

Niji Narayan

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New Research Says VR Consumer Content Revenue Will Exceed $7 Billion in 2025
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A new report from Juniper Research has found that consumer virtual reality content will bring over $7 billion in revenue in 2025, an increase of over 160% on the $3 billion it is expected to generate in 2020. The primary driver for consumer content in this space will be console gamers, which will account for 41% of revenue generated in 2025.

The new research, Virtual Reality Markets: Platform Trends, Market Analysis & Forecasts 2020-2025, expects console content revenue to be buoyed by a presence from larger developers that are often absent in most other VR platforms. The report also notes that standalone VR will be the fastest-growing user base in the next five years; taking over from smartphone-based VR, which will stall, following the exit of Google and Samsung from the market last year. Juniper Research expects mobile VR to decline over the next five years, with only 1.2 million headsets in use by 2025.

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