Asia
Junglee Rummy Joins Forces With Prashanth-starrer ‘Johnny’ and Malhar’s ‘Midnights With Menka’
Junglee Rummy, India’s most trusted rummy site, has forayed into regional-movie tie-ups to further strengthen its brand awareness. India’s most popular online rummy platform kicked off its movie association spell in 2018 with the rising Gujarati superstar Malhar Thakar’s Midnights With Menka.
Midnights With Menka is a 2018 Gujarati comedy drama produced by Rashmin Majithia and written and directed by Viral Shah. It is a fictitious biopic of Gujarati movie superstar Malhar Thakar, who finds a hack to earn stardom quickly but has to face the consequences.
As a brand partner, Junglee Rummy promoted the movie to its broad Gujarati fan base through its website, SMSes, mobile ads, emails and social media channels. The leading gaming company’s social media campaign to promote the movie was well-received by the fans. It saw the engagement of over 1 lac fans across Facebook, Instagram and Twitter.
Junglee Rummy’s Midnights With Menka promotion concluded with 5 Junglee Rummy players going to the premiere of the movie in Mumbai, where they watched the movie with its entire star cast. The players got a chance to meet the superstar Malhar Thakar and express their love and fandom to their favorite star.
Another big regional movie that Junglee Rummy promoted in the month of December 2018 was Tamil actor Prashanth-starrer flick Johnny. Johnny is a Tamil action thriller directed by Vetriselvan and produced by Thiagarajan. The film stars Prashanth and Sanchita Shetty in lead roles, with Prabhu, Anandaraj, Ashutosh Rana, Sayaji Shinde and others in supporting roles. The movie is a remake of Johnny Gaddar (2007).
Touted as Prashant’s comeback movie, Johnny received a very good response from the audience. It was a big surprise for the Tamil chocolate boy’s fans, as the movie kept them on the edge of their seats.
Junglee Rummy, which boasts all Indian Rummy variants, entered into a partnership with the makers of Johnny in December 2018. As a promotion partner, the company promoted the movie on all platforms via email, texts, social media channels, etc. Junglee Rummy also posted a blog about actor Prashant’s journey from being a chocolate boy in Jeans to a seasoned actor and then a great philanthropist.
“Junglee Rummy is eyeing regional entertainment space to consolidate its brand presence in the southern and western parts of the country as well as reach out to a completely new set of audience,” said Ankush Gera, Founder & CEO, Junglee Games. “We believe gaming and entertainment go hand-in-hand, and with the proliferation of the internet, the marriage of the two is only getting stronger. It’s a win-win for all, and we’re eyeing more such tie-ups in the coming days,” Ankush added.
Junglee Rummy, well-known for its online multiplayer card games, came into being about six years ago, and it has already on-boarded several stars. The audience saw Prakash Raj and Rana Daggubati featuring in Junglee Rummy TV ads back in 2016 and Saurabh Shukla and Rajpal Yadav in 2017.
Online Rummy has become the rage in India in the recent years, with millions of players joining rummy sites every year. Junglee Rummy boasts of more than 5 million rummy players from across India, and the number is growing rapidly day-by-day.
Junglee Rummy is one of a kind rummy gaming platform providing players with a thrilling experience of playing rummy online with thousands of players from all over the country. Junglee Rummy’s enhanced, multiplayer gaming environment brings the best of both worlds by offering full proof account security and absolutely fair games designed to give players the feel of playing rummy in a royal casino in the real world.
Moreover, Junglee Rummy offers a 100% welcome bonus to its new users, which means new users get the double of their deposit amounts. Junglee Rummy also gives many attractive offers to its players every month to help them win big and make more money.
About Junglee Rummy:
JungleeRummy.com provides a world-class gaming experience of playing thrilling online rummy games. The gaming platform enables you to play rummy online with real players in the most enhanced multiplayer gaming environment. With its fully secured platform equipped with innovative, ultra-modern gaming features, Junglee Rummy ensures that every player has a thrilling gaming experience playing its seamless rummy games 24X7.
Junglee Rummy has also launched its Rummy App for Android Users to allow users to enjoy awesome rummy games anytime, anywhere.
Asia
Top Gaming Creators join hands with Regional Influencers to Drive Record Engagement into College Rivals Season 2
A diverse array of city-based influencers from across the country, in conjunction with an established roster of creators, has been driving exceptional engagement and transforming the grassroots esports and gaming scene at the College Rivals Season 2.
The Ampverse DMI owned, largest collegiate gaming talent hunt, College Rivals Season 2 has covered 5417 kilometres with its one of a kind cool gaming truck, visiting more than 11 cities. It has surpassed a record-breaking 100,000 plus registrations, engaging with students in both online and offline format, exceeding the total engagement numbers compared to the first edition in just over three months of the tournament.
Ashwin Haryani, Country Head of Ampverse DMI, India, highlighted the broader vision behind this collaboration: “Our partnership is built on the belief that nurturing esports and gaming talent requires more than just competition—it demands inclusivity, mentorship, and localized engagement. By bringing together creators across different tiers and regions, we’re not just amplifying visibility for emerging talent; we’re creating a sustainable pathway for them to transition from amateur to pro. College Rivals is evolving into a platform where every creator, regardless of their background or following, can find opportunities to grow, learn, interact and thrive in the esports and gaming ecosystem.”
Season 2 features prominent and popular creators like Payal Gaming and Ankkita C, two of India’s top female gamers; Snax, known for his informative gaming content with over a million YouTube subscribers; and popular names like Joker ki Haveli and Regaltos. Also, joining the lineup are Antaryami Gaming, AlphaClasher, Brightfox, Willy Gaming, SardarjiYT, Vadhiyaar, and Mazy, making it an exciting season for gaming enthusiasts.
“By collaborating with local influencers and deep diving into diverse audiences to create a more relatable gaming experience. This strategy not only enhances community interaction but also brings unique regional flavours to the game, making it more appealing to players from different backgrounds. It’s a smart move to leverage local voices and personalities, driving excitement and participation in the competition, said India’s top women gamer, Payal Gaming.
As per industry reports, nearly 55 million urban Indians actively engage with nano-influencers. This dynamic blend is revolutionizing the way to connect and energize the gaming community.
The College Rival Season 2 is being staged across 22 Indian cities, including Jaipur, Lucknow, Patna, Assam, Vizag, Hyderabad, Bangalore, Chennai, Mangalore, Kochi, Goa, and Mumbai being part of it.
Adding to the excitement, the winners from the first two rounds of qualifiers for all three games, Valorant, BGMI and EA FC 24 have also been revealed. They will move on to the next stage, aiming for a spot in the Grand Finale scheduled for February 2025, wherein the winners will win a prize pool of up to INR 50 lakh and the chance to join a top gaming organization to compete professionally.
Asia
Gujarat Titans challenges E-sports Athletes to battle it out in “Battlegrounds Mobile India-Titans Rising” Tournament
Gujarat Titans becomes the first IPL team to step into the world of E-sports with “Battlegrounds Mobile India-Titans Rising”, an electrifying BGMI tournament with a massive ₹22 Lakh prize pool. The tournament guarantees intense matches and nail-biting finishes as top-tier professional teams clash with rising stars who advance through the open qualifier process to lock horns in the Battlegrounds Mobile India (BGMI) tournament.
The tournament starting from October 10th will be sure to provide riveting entertainment for E-sports enthusiasts. E-sports’ inclusion in the Olympics and Asian Games has been a game-changer. This recognition has legitimized E-sports as a globally recognized competitive sport, attracting mainstream media, sponsorships, and investment, ultimately fuelling rapid professionalization and expanding its global fan-base.
The “Battlegrounds Mobile India-Titans Rising”, tournament features multiple elimination phases leading to a Grand Finale. The thrilling competitive journey kicks off with five offline open qualifiers in Phase 1 from the 10th to the 15th of October. These qualifiers are open to all to provide a platform for aspiring BGMI teams to showcase their skills. Moreover, 2,048 teams consisting of over 10,000+ gamers have already registered for the tournament and are buckling up to jump into the battlegrounds.
From these qualifiers, 32 teams will advance to the pre-quarters phase where they will battle alongside 32 invited teams with established and top-ranked players, creating a fiercely competitive pool of 48 teams. Phase 2 intensifies the battle with Quarter-Finals, Semi-Finals, and ultimately culminates in a Grand Finale where the top 16 teams fight to become the Ultimate Champion.
Col. Arvinder Singh, COO of Gujarat Titans, remarked, “With the IOC set to hold the Olympic E-sports in 2025 and the Asian Games featuring E-sports as a medal event since 2022, it has gained widespread international recognition. With ‘Titans Rising,’ our goal is to engage fans and broaden our brand presence. This tournament will create opportunities for aspiring players to compete with professionals, while also allowing our fans to tap into their competitive spirit in BGMI. This initiative enables us to connect with our fan base in innovative ways and highlights exceptional talent in the E-sports arena.”
The behemoths of the E-sports world namely Revenant E-sports, Team IQOO SouL, Team Orangutan, Carnival Gaming, and many more will join the fray to win it all. Marquee gamers like Sc0utOp, Omega, Goblin, and many others will be competing against each other in this all-star tournament,
All matches, starting from Pre-Quarters, i.e. from 16th October, will be streamed on the GT YouTube channel, ensuring maximum exposure and excitement for both participants and viewers. Don’t miss a moment of the action! Catch all the excitement live on the Gujarat Titans YouTube channel, featuring expert commentary and in-depth analysis.
Asia
SuperGaming Unveils ₹2.5 Crore Indus International Tournament; largest esports prize pool tournament ever in a Made-in-India battle royale game
SuperGaming, India’s leading game development studio, has officially unveiled its year-long esports roadmap, the ‘Clutch India Movement’. The initiative kicks off with the Indus International Tournament, featuring a massive prize pool of INR 2.5 crore (INR 2,50,00,000), making it the largest esports prize pool for a battle royale game in India. The tournament, set to run from October 2024 to February 2025, will bring together top teams from India and around the globe to compete in a series of four tournament phases.
This announcement follows SuperGaming’s recent reveal of the launch date for its highly anticipated Indo-futuristic battle royale game Indus, which will be available to players in India starting October 16, 2024, on both the iOS App Store and Google Play Store.
SuperGaming has consistently supported grassroots talent through tournaments like ‘Grudge Wars,’ ‘Indus Inferno,’ and ‘Indus Unchained,’ offering aspiring esports athletes the opportunity to make their mark. The Clutch India Movement reflects SuperGaming’s commitment to nurturing a vibrant esports ecosystem in India, with a focus on elevating new heroes and helping them rise to global prominence.
“When we set out to create Indus, our goal was to craft a game that Indian gamers could truly call their own. With the Indus International Tournament, we want to see new heroes rise from our community and take their place in the larger esports ecosystem,” said Roby John, CEO and Co-founder of SuperGaming. He further added, “India’s esports landscape is rapidly evolving, and we believe the country is ready to compete on the world stage. Through this tournament, we’re excited to elevate India’s presence in esports and inspire a new generation of players to pursue gaming at a professional level.”
The competition is open to both seasoned professionals and emerging talent, offering a platform for players to prove themselves on one of India’s grandest esports stages. The Indus International Tournament will kick off with the ‘Homegrown’ phase, offering a prize pool of INR 15 lakhs, with registration currently underway. Matches for this phase will run from November 6th to December 3rd. This will be followed by the ‘Nationals’, which offers a prize pool of INR 10 lakhs.
The ‘Powerplay’ phase, catering to professional esports teams, will feature a prize pool of ₹25 lakhs. SuperGaming will also host the ‘International’ phase, exclusively for invited global teams, from November 15 to December 30, 2024, leading to the Grand Finale, where the final 15 teams will compete for the ₹2 crore prize pool.
The MVP of the Indus International Tournament will be rewarded with a brand new Mahindra Thar.
Additionally, SuperGaming will host another major event, the Indus International Mahasangram in October 2025, further solidifying its commitment to growing the Indian esports ecosystem.
Apart from its own first party tournaments, SuperGaming has also planned various community events to nurture emerging talent within the community. By providing Indus’ proprietary tools, the company is set out to enable third-party tournament organisers to host events and tournaments with the same level of efficiency as SuperGaming.
Registration for the Indus International Tournament Homegrown is now open. Players can sign up here and learn more about the tournament schedule, rules, and eligibility through Indus’ Discord channel.
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