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Americans Will Wager $6 Billion on Super Bowl LIII

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Americans Will Wager $6 Billion on Super Bowl LIII
Photo Source: usatoday.com
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22.7 Million People Expect to Bet on Patriots v. Rams Game

 

Nearly 1-in-10 American adults plan to bet on Super Bowl LIII between the New England Patriots and Los Angeles Rams, according to a new survey released today by the American Gaming Association (AGA).

 

Key findings from the survey, conducted by Morning Consult, include:

  • 22.7 million American adults plan to bet on Sunday’s game;
  • 52% say they will bet on the Rams, while 48% will bet on the Patriots;
  • Americans say they will wager $6 billion on the Super Bowl; and
  • 1.8 million Americans plan to bet illegally through a bookie, with millions more likely to bet illegally through offshore online books.

 

“The interest in legal, regulated sports betting in the United States has never been higher,” said Bill Miller, AGA’s president and chief executive officer. “More Americans than ever before will be able to place their bets with legal sportsbooks now operating in eight states, generating valuable revenue for state, local and tribal governments and increasing fan engagement with the game.

“These results, however, also point to the continued viability of the dangerous, illegal sports betting market in America. It is more important than ever for jurisdictions to enact sound policies that provide a safe, legal alternative with protections for the nearly 23 million Americans who will place a bet on the big game.”

 

Background:

  • Eight states now offer legal, regulated sports betting, with dozens poised to consider legalization this year.
  • Last September, an AGA study revealed that the NFL could reap $2.3 billion annually from legalized sports betting, largely due to increased fan engagement.
  • This month, the NFL designated Caesars Entertainment as the league’s official gaming sponsor, and five NFL teams have formed private partnerships with the gaming industry in recent months.

 

Methodology:

This survey was conducted on behalf of the American Gaming Association by Morning Consult on January 22, 2019 among a national sample of 2,201 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment and region.  The margin of error is +/- 2% and greater among subgroups.

Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with a friend.

 

About AGA:

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

 

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Gambling in the USA

BetMGM Supports New Research Initiative on the Impact of Advertising on Problem Gambling

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The International Center for Responsible Gaming (ICRG) announced that it has received a $180,000 grant from BetMGM, a leading sports betting and iGaming company, in support of the organisation’s research and education on responsible gambling and the impact advertising has on problem gambling.

“We are pleased to accept this historic contribution from BetMGM. Findings from this evidence-based research study will allow us to better identify potential risks and guide best-practices for the gaming industry. We commend BetMGM for partnering with us to better inform the public, operators, regulators, legislators and the media,” Arthur Paikowsky, President of the ICRG, said.

“Investment into research around responsible gaming is key to our continued education and commitment to providing best-in-class experiences and programs, as well as to ensuring a sustainable industry. This groundbreaking research will not only provide valuable learnings to BetMGM but will also serve as a guide for the industry and key stakeholders,” Richard Taylor, Senior Manager of Responsible Gaming, said.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 14-20

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

FastPlay has been launched by Wyzia Financial in the regulated Ontarian market. The company noted that it will supply the Canadian province with a “fast registration and quick deposit solution,” the “first of its kind” in the country. The group added that FastPlay will help operators secure end users by not asking them to provide sensitive information.

The Chickasaw Nation has selected Shift4 to process payments across all of its casino locations, non-casino tribal-owned locations and third-party venues under contract with the Nation. This includes WinStar World Casino and Resort, the world’s largest casino with nearly 400,000 square feet of gaming space.

Caesars Sportsbook has launched a mobile app in Maryland ahead of the state’s long-awaited online sports wagering launch. Caesars Sportsbook app is now available for download on iOS and Android in the state and live on desktop. Sports fans in Maryland can take advantage of a special early offer when they register and deposit funds ahead of mobile sports betting’s debut.

Tipico has announced that its free-to-play game is now live in Ohio. Sports fans statewide can visit www.WinOhio.com to play a scratch-and-win contest to earn sportsbook bonuses, free bets and win an Ohio fan experience within the Tipico mobile app.

Partnerships

The Esports Awards has partnered with The Leukemia & Lymphoma Society (LLS). As a result of the partnership, LSS will become the official charity partner for this year’s event — and collaborate with the awards show to raise $50,000 during the ceremony with digital and on-site activations.

Paradox has teamed up with Root, an on-chain marketplace for financial, prediction and commerce markets, to work on the launch of a new parimutuel betting pool model for the FIFA World Cup 2022 that the parties claim “ensures all market participants get the best odds.”

Belong Gaming Arenas has partnered with scholastic-focused esports platform Generation Esports to provide in-person gaming experiences for schools to take part in. Using Belong’s state-of-the-art gaming arenas, Generation Esports will take LAN’s to the next level across a variety of events in the near and long-term future.

Pragmatic Play has signed a deal to integrate its content with NGX platform in the growing Brazilian market. Continuing Pragmatic Play’s spread across Brazil, Slots, Live Casino and Virtual Sports content will be available to NGX benefiting powerful online casino solution providing player favourite titles.

Appointments

Entourage Sport & Entertainment has announced that BRBet.com has signed boxing legend Mike Tyson as its Regional Ambassador for Brazil. The deal sees Tyson become BRBet.com’s exclusive ambassador for its sportsbook and betting services in Brazil.

GAN Limited has appointed Eric J. Green to its Board of Directors. Mr. Green’s appointment to GAN’s board brings deep investment management and public company gaming expertise, as well as new independent leadership.

BetMGM has appointed retired U.S. soccer star Tim Howard as its celebrity brand ambassador. Howard’s addition to the BetMGM team launches a series of free-to-play games and promotions, among other activations, that the sports betting leader is planning in conjunction with the upcoming 2022 international soccer events and matches.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Everi Holdings Inc, a premier provider of land-based and digital casino gaming content and products, financial technology and player loyalty solutions, announced that the Company was recognised by the Austin American-Statesman with a “Greater Austin Top Workplaces 2022” award.

Golden Matrix Group, a developer and licensor of online gaming platforms, systems and gaming content, announced it had acquired the remaining 20% interest in RKings Competitions for a total of 165,444 restricted shares of GMGI’s common stock payable to the two former owners of RKings.

Entain, the global sports betting, gaming and interactive entertainment group, has been named as 2022 LatAm Socially Responsible Operator of the Year by leading industry experts at SBC.

The World Lottery Association (WLA) has paid tribute to Guy Simonis, the organisation’s “founding father”, who passed away on October 5 at the age of 91. Simonis played an instrumental role in the lottery industry, particularly in Canada where he developed the country’s first sports lottery to help fund the activities of the Manitoba Amateur Sports Federation he founded in the 1960s.

Betcris, the leading gaming operator in Latin America, has won the “Employer of the Year” and “Sponsorship of the Year” categories at the SBC Awards Latin America 2022.

Kindred Group, with its multi-product brand Unibet, has settled the largest bet in the Group’s history following the Houston Astros winning the World Series against the Philadelphia Phillies on November 5. The historic bet of USD 1.05 million was placed by Jim McIngvale, also known as Mattress Mack, in July for the Houston Astros to win the World Series at odds 6.00 (+500).

Jackpocket, the leading third-party app in the US to provide a secure way to order official state lottery tickets, has announced its launch in West Virginia, offering lottery fans a new way to play.

DraftKings Inc. and Bay Mills Resort & Casino celebrated the grand opening of a permanent retail DraftKings Sportsbook, which includes expanded amenities and entertainment options for sports fans to enjoy.

A new competition has arrived in Apex Legends. Realm, a new automated esports platform from Eric Faust (Co-Founder of Realm) and, Laura Wilson (Co-Founder of Realm), John Chase (Ex-Amazon, Abe Books) Carter Smith (Former Circus, acquired by Realm) and Ken McGaffey (Former owner of Third Impact Esports, Ex DARPA and Meta) is launching in Apex Legends, with over $150,000 in prize money offered in its first season.

Partnerships

Esports stadium company Glytch has announced a strategic partnership with Legends, the global experiences company and premier sports and entertainment venue and attractions operator.

Sports betting consultant firm SCCG has partnered with direct payments processor Full Flight Payments. Operating as a gaming industry branch of merchant service provider BankCard USA, Full Flight Payments has been in the business for more than 26 years now.

Operator Mansion has launched in Ontario with Playtech. This further strengthens the long-term strategic partnership between the two brands.

Scientific Games has signed a contract extension with the Idaho Lottery, which will see it continue to provide scratch games to players in the US state.

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