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IGT at London exhibition: “Your Best Bet”

George Miller

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IGT at London exhibition: "Your Best Bet"
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IGT PlayDigital™ organization makes international trade show debut; showcases solutions designed to accelerate digital growth

 

International Game Technology PLC announced that the Company will present a comprehensive portfolio of gaming solutions for its casino, lottery, and digital customers from around the world at ICE London (“ICE”), Feb. 5-7 at ExCel London. The global event will serve as the international trade show debut for the IGT PlayDigital™ organization, and an opportunity for IGT to demonstrate why the Company and its gaming solutions are “Your Best Bet.”

“IGT’s ICE portfolio represents the Company’s position as a performance-driven organization, and its success in leveraging global game studios to deliver highly localized content for our gaming, lottery, and digital customers from all geographies,” said Walter Bugno, IGT CEO International. “At ICE IGT will demonstrate the depth and breadth of the Company’s land-based and digital product roadmaps, and convey how IGT’s performance-testing processes and focus on the player are helping drive our customers’ growth.”

IGT product highlights within the Company’s stand N3-160 will include:

IGT PlayDigital: The recently formed IGT PlayDigital organization will demonstrate its capabilities as an end-to-end “go digital” solutions provider for its gaming and lottery customers. IGT PlayDigital will showcase its proven artificial intelligence (AI) solution that offers new tools to accelerate growth through digital data modeling. IGT’s marquee content delivery solution, PlayRGS, will be displayed, including anticipated PlayCasino games such as Pixies of the Forest II™, Scarab™, and Diamond Spins™. IGT will also spotlight an upcoming PlayRGS feature that will enable players to compete for promotional jackpot prizes. IGT will also showcase the capabilities and many management tools of its PlayCommand™ digital wagering platform, and the engaging content within its PlayPoker and PlayBingo solutions.

IGT’s PlayShot™ sports betting solution will be on display, demonstrating why the versatile technology is already the leading B2B sports betting platform in the U.S., and is of interest to sports book operators around the world. IGT will introduce a range of self-service betting solutions including the PlayShot QuickBet kiosk, the revolutionary PlayShot “Mobile Kiosk” technology and the immersive CrystalBetting™ Terminal to highlight the full capabilities of IGT’s omni-channel sports betting offering.

Vast multi-level progressive (MLP) library: IGT will demonstrate the depth and breadth of its linked MLP game portfolio at ICE. IGT’s Fortune Link game on the CrystalDual® 27 cabinet, and the high-volatility Dragon Lights game on the CrystalCurve™ cabinet will make their ICE debuts within IGT’s stand. The Company will also demonstrate the next base game titles in the extensive roadmaps for the internationally relevant Fort Knox®, Fortune Gong™, and Golden Goddess® MLP games on the CrystalCurve cabinet. IGT’s Star Stax game on the CrystalCurve cabinet will also make its ICE debut and will be joined by the Hyper Hits™ game on the CrystalDual 27 cabinet – both games continue to perform well in markets around the world and were recently adapted to meet broader, regional gameplay preferences.

Proven core video portfolio: IGT will showcase the strength of its core video content portfolio for the Crystal hardware series by demonstrating a multitude of games that excelled in the Company’s internal and external performance testing programs. Standout titles for the single screen, CrystalCurve cabinet will include games such as Coin O Mania™, Golden Jungle Grand™, and Ocean Magic Grand®. High-performing core video titles on display for the dual-screen CrystalDual 27 and CrystalSlant cabinets will include Solar Disc™, Scarab, Mistress of Egypt™ and many more, while market-attuned, low-line, high-volatility video games such as Brilliant Wilds™, Mystery Fruits™, and Triple Red Hot 7 Strike® are additional must-see games in IGT’s stand. IGT will also reveal how its customers can maximize the ROI of their Crystal series hardware investments through the MoneyStrike!TM bolt-on progressive and the high-energy IncrediBell! video tournament solution.

New multi-game content bundles: IGT will debut new USwitch content bundles for the CrystalDual 27 and CrystalSlant cabinets, and new diversity HD game suites for the AXXIS® 23/23 cabinet. Aligned with regional market opportunities, IGT will launch USwitch bundles that include up to 24 in-demand IGT games. The new content bundles include heritage IGT game themes, along with recent “Proven Performer” graduates such as Scarab and Mistress of Egypt.

Multi-sensory TRUE 4D games: ICE attendees can look forward to innovation within IGT’s award-winning TRUE 4D portfolio. American Gods 4D is based on the TV fantasy drama and the works of Neil Gaiman, and delivers a vibrant, multi-sensory gaming experience. American Gods 4D will be joined on-stand by Ghostbusters™ 4D and Wheel of Fortune 4D More Money, and games from IGT’s TRUE 3D™ portfolio such as Little Green Men 3D and Phoenix Rising™ 3D slots.

Other product highlights within IGT’s stand will include:

  • Chill Gaming’s dynamic game concept Bloomtopia™, and the chance-skill hybrid game Fortunes of the Brave® that reward players with monetary and non-monetary rewards.
  • IGT Dynasty Electronic Table Games (ETG) and its robust content portfolio for Random Number Generated (RNG) baccarat and roulette. The Company will also showcase its growing library of baccarat ETG side bets.
  • The large-format S3000® XL cabinet and content. Making its ICE debut, the scaled-up version of the S3000 mechanical reel cabinet is backed by a large content library of proven games and will be displayed with the player-favorite, three-reel Red Hot Tamales™ game.
  • The IGT Advantage® casino management system and the new M5 media management technology. Both innovations help streamline operations and cultivate world-class player loyalty programs.
  • Building on the Company’s video poker leadership, IGT will demonstrate several new video poker games, including the latest version of the wildly popular Game King® suite, along with exciting Keno games Ultimate X Keno® and Super Times Pay® Keno that leverage popular IGT video poker game mechanics.
  • IGT’s Video Lottery Terminal (VLT) INTELLIGEN™ system including multiple value-added modules that help optimize operations and drive growth. IGT will also showcase a range of its VLT cabinets, including the CrystalDual 27 and Quasar® cabinets, with a variety of new titles from the Company’s VLT content library.

 

About IGT:

IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.igt.com.

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SkillOnNet Signs Deal to Power Slingo.com

Niji Narayan

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SkillOnNet Signs Deal to Power Slingo.com
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SkillOnNet has signed an exclusive agreement to power and license Slingo.com. Under the terms of the deal with Slingo-parent Gaming Realms, Slingo will significantly expand its global footprint through access to new markets.

The deal will give the site’s players access to over 3000 additional games from some of the world’s top developers. Slingo will be marketed on the SkillOnNet Network by veteran operator Prime Gaming, which owns top brands like MegaCasino.com and ICE36.com.

The deal represents a major new chapter in the Slingo story. The site will continue to offer its much-loved Slingo-style games, while providing its players a huge expansion of choice from the SkillOnNet portfolio.

“With the coming together of SkillOnNet, Slingo and Prime Gaming, it feels like we’re putting together an online gaming supergroup. The level of industry experience among these three companies is pretty amazing, and I know together we will build something quite special,” Michael Golembo from SkillOnNet said.

“Slingo has a large and loyal player base and we want to assure those players we won’t be messing with their favourite games, but we will be working hard to offer them a more vibrant and vital gaming experience,” Michael Golembo said.

“SkillOnNet is behind some of the most successful online casino brands in the world and we wanted to leverage its technology and experience to drive Slingo.com forwards. Through SkillOnNet’s platform and licences we know we can operate in new markets around the world with utmost compliance. This marks the start of a new chapter for Slingo.com, one that we believe will be a great success for the brand,” Mark Segal, CFO of Gaming Realms, said.

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Synot Games Enters Greek Market With BetRebels

George Miller

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Synot Games Enters Greek Market With BetRebels
Reading Time: 2 minutes

 

SYNOT Games kicks off another successful launch with BetRebels online casino. BetRebels is the first online casino with live SYNOT Games content in the Greek market.

Players at betrebels.com and betrebels.gr can now enjoy the frozen land of Dicey Fruits, the oceanic underworld in Dolphin’s Wild Ride or a crazy adventure with Rich Pirates, and many more lined up in the wide offering of the SYNOT Games portfolio.

Martina Hrabinska, CCO of SYNOT Games, was pleased with the launch of the casino operator, commenting:

“We are thrilled to release our games with another successful brand such as BetRebels using iSoftBet platform, and also take a step forward introducing our content to another country. We are looking forward to further our cooperation, and so increase our global footprint.”

Yiorgos Metaxas, Director of Rebels Gaming Ltd said:

“During the past year, our Casino offering has been enhanced with new and innovative providers. The addition of SYNOT Games’ special content provides us the ability to add fresh and high quality engaging games, full of intriguing features and mechanics that players love. Without a doubt, SYNOT Games’ content will prove to be very popular with our players.”

About BetRebels:
BetRebels.com is a European company, one of the trading names of Rebels Gaming Limited – a company registered in Malta (reg. no C 51793). Every BetRebels customer is important to us and we are determined to provide you with top-class products, programs and support. Our mission is to offer our customers a high quality, dynamic, entertaining, and broad-ranging gaming experience in a secure and regulated environment. The wealth of experience of the company’s Management means BetRebels is able to offer the best solutions in the field of Online Gaming. At BetRebels you are always a click away from the complete betting offer.

About SYNOT Games:
SYNOT Games is an established content supplier with a growing market presence, licensed by the Malta Gaming Authority and certified in markets across Europe. The games are already certified in a number of jurisdictions including Spain, Italy, UK and Sweden. Our comprehensive portfolio boasts with more than 40 exciting titles, available in 24 languages and live in over 80 casinos.

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Gala Bingo Launches “Bingo Like a Boss” Campaign

Niji Narayan

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Gala Bingo Launches “Bingo Like a Boss” Campaign
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Gala Bingo has launched “Bingo Like a Boss” campaign, unveiling a new leading lady, Gloria, a gloriously sassy woman who slays life whilst casually playing bingo.

The first of four ads connected to the campaign stars Paisley Billings from the TV show, Tattoo Fixers, as Gloria and features the character playing Gala Bingo on her phone whilst simultaneously shredding an electric guitar solo using her feet! Inspired by Gala Bingo’s seamless and exciting gameplay, this advert and the remaining three will encourage viewers to “bingo like a boss” whilst outrageously living life to the full.

With the aim of disrupting the category and inviting a new younger audience to experience the online game, the introduction of Gloria adds a fresh, modern edge to the brand, whilst maintaining relevance with its existing players. This is just one facet of Gala Bingo’s rebrand which includes an updated logo and tone of voice, a cleaner, refreshed look and colour palette, and a new approach to digital.

The commercials and digital content were directed by Los Angeles based comedy director duo Fatal Farm, while the campaign is being overseen by the advertising agency, Antidote.

“We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however the time felt right to revamp and refresh, bringing us in to the roaring 20’s and with Gloria’s help, this truly integrated campaign certainly does that. We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo!” Karina Adrian, Head of Brand Marketing at Gala Bingo, said.

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