Industry News
IGT at London exhibition: “Your Best Bet”
IGT PlayDigital™ organization makes international trade show debut; showcases solutions designed to accelerate digital growth
International Game Technology PLC announced that the Company will present a comprehensive portfolio of gaming solutions for its casino, lottery, and digital customers from around the world at ICE London (“ICE”), Feb. 5-7 at ExCel London. The global event will serve as the international trade show debut for the IGT PlayDigital™ organization, and an opportunity for IGT to demonstrate why the Company and its gaming solutions are “Your Best Bet.”
“IGT’s ICE portfolio represents the Company’s position as a performance-driven organization, and its success in leveraging global game studios to deliver highly localized content for our gaming, lottery, and digital customers from all geographies,” said Walter Bugno, IGT CEO International. “At ICE IGT will demonstrate the depth and breadth of the Company’s land-based and digital product roadmaps, and convey how IGT’s performance-testing processes and focus on the player are helping drive our customers’ growth.”
IGT product highlights within the Company’s stand N3-160 will include:
IGT PlayDigital: The recently formed IGT PlayDigital organization will demonstrate its capabilities as an end-to-end “go digital” solutions provider for its gaming and lottery customers. IGT PlayDigital will showcase its proven artificial intelligence (AI) solution that offers new tools to accelerate growth through digital data modeling. IGT’s marquee content delivery solution, PlayRGS, will be displayed, including anticipated PlayCasino games such as Pixies of the Forest II™, Scarab™, and Diamond Spins™. IGT will also spotlight an upcoming PlayRGS feature that will enable players to compete for promotional jackpot prizes. IGT will also showcase the capabilities and many management tools of its PlayCommand™ digital wagering platform, and the engaging content within its PlayPoker and PlayBingo solutions.
IGT’s PlayShot™ sports betting solution will be on display, demonstrating why the versatile technology is already the leading B2B sports betting platform in the U.S., and is of interest to sports book operators around the world. IGT will introduce a range of self-service betting solutions including the PlayShot QuickBet kiosk, the revolutionary PlayShot “Mobile Kiosk” technology and the immersive CrystalBetting™ Terminal to highlight the full capabilities of IGT’s omni-channel sports betting offering.
Vast multi-level progressive (MLP) library: IGT will demonstrate the depth and breadth of its linked MLP game portfolio at ICE. IGT’s Fortune Link game on the CrystalDual® 27 cabinet, and the high-volatility Dragon Lights game on the CrystalCurve™ cabinet will make their ICE debuts within IGT’s stand. The Company will also demonstrate the next base game titles in the extensive roadmaps for the internationally relevant Fort Knox®, Fortune Gong™, and Golden Goddess® MLP games on the CrystalCurve cabinet. IGT’s Star Stax game on the CrystalCurve cabinet will also make its ICE debut and will be joined by the Hyper Hits™ game on the CrystalDual 27 cabinet – both games continue to perform well in markets around the world and were recently adapted to meet broader, regional gameplay preferences.
Proven core video portfolio: IGT will showcase the strength of its core video content portfolio for the Crystal hardware series by demonstrating a multitude of games that excelled in the Company’s internal and external performance testing programs. Standout titles for the single screen, CrystalCurve cabinet will include games such as Coin O Mania™, Golden Jungle Grand™, and Ocean Magic Grand®. High-performing core video titles on display for the dual-screen CrystalDual 27 and CrystalSlant cabinets will include Solar Disc™, Scarab, Mistress of Egypt™ and many more, while market-attuned, low-line, high-volatility video games such as Brilliant Wilds™, Mystery Fruits™, and Triple Red Hot 7 Strike® are additional must-see games in IGT’s stand. IGT will also reveal how its customers can maximize the ROI of their Crystal series hardware investments through the MoneyStrike!TM bolt-on progressive and the high-energy IncrediBell! video tournament solution.
New multi-game content bundles: IGT will debut new USwitch content bundles for the CrystalDual 27 and CrystalSlant cabinets, and new diversity HD game suites for the AXXIS® 23/23 cabinet. Aligned with regional market opportunities, IGT will launch USwitch bundles that include up to 24 in-demand IGT games. The new content bundles include heritage IGT game themes, along with recent “Proven Performer” graduates such as Scarab and Mistress of Egypt.
Multi-sensory TRUE 4D games: ICE attendees can look forward to innovation within IGT’s award-winning TRUE 4D portfolio. American Gods 4D is based on the TV fantasy drama and the works of Neil Gaiman, and delivers a vibrant, multi-sensory gaming experience. American Gods 4D will be joined on-stand by Ghostbusters™ 4D and Wheel of Fortune 4D More Money, and games from IGT’s TRUE 3D™ portfolio such as Little Green Men 3D and Phoenix Rising™ 3D slots.
Other product highlights within IGT’s stand will include:
- Chill Gaming’s dynamic game concept Bloomtopia™, and the chance-skill hybrid game Fortunes of the Brave® that reward players with monetary and non-monetary rewards.
- IGT Dynasty Electronic Table Games (ETG) and its robust content portfolio for Random Number Generated (RNG) baccarat and roulette. The Company will also showcase its growing library of baccarat ETG side bets.
- The large-format S3000® XL cabinet and content. Making its ICE debut, the scaled-up version of the S3000 mechanical reel cabinet is backed by a large content library of proven games and will be displayed with the player-favorite, three-reel Red Hot Tamales™ game.
- The IGT Advantage® casino management system and the new M5 media management technology. Both innovations help streamline operations and cultivate world-class player loyalty programs.
- Building on the Company’s video poker leadership, IGT will demonstrate several new video poker games, including the latest version of the wildly popular Game King® suite, along with exciting Keno games Ultimate X Keno® and Super Times Pay® Keno that leverage popular IGT video poker game mechanics.
- IGT’s Video Lottery Terminal (VLT) INTELLIGEN™ system including multiple value-added modules that help optimize operations and drive growth. IGT will also showcase a range of its VLT cabinets, including the CrystalDual 27 and Quasar® cabinets, with a variety of new titles from the Company’s VLT content library.
About IGT:
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.igt.com.
Trustly announced a bold pledge to boost growth for businesses across Europe. In a major move to revolutionise the checkout experience for millions of people, the payments tech firm unveils the new Trustly Growth Guarantee.
The market-leading account-to-account provider is offering clients – current and new – a fresh way to pay at the checkout. As part of this, businesses are guaranteed to see an increase in conversion rates, to as high as 98.8%, and a clear reduction in the fees they pay in comparison with traditional payment methods.
Customers will enjoy fewer steps to pay and the added efficiency of return user recognition; Trustly guarantees supercharged success at the checkout. With predictable pricing, costs will be just one amount per transaction – with no variable fees at all. Trustly also states that it is dedicated to providing a seamless integration and will include Success Concierge as standard.
The initiative, revealed only a matter of days after impressive 2023 growth results were announced for the global leader in the industry, reflects Trustly’s unwavering confidence and commitment to continuing to innovate account-to-account payments. Last week, Trustly announced a 79% increase YoY in annual transaction value – reaching $58 billion in total.
Its track record for already attracting major global clients – some examples being Meta, eBay, HMRC, Zalando and Hargreaves Lansdown – signifies that there’s been a distinct change in customer preference and merchants priorities.
Businesses are making attempts to remain innovative and ahead of the curve as millions of consumers increasingly adopt open banking-enabled account-to-account solutions instead of other more standard options when they pay.
Jussi Lindberg, Chief Revenue Officer of Trustly Europe, said: “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”
If merchants do not see a boost in conversion or a drop in payment costs – at a processing rate of at least 50K transactions each month, for three months, Trustly will reimburse three months’ worth of processing fees. The guarantee is available for both new and existing European customers and is subject to Trustly’s general terms & conditions.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences is set to make the most of the networking and relationship-building opportunities at Casino Beats Summit 2024 and share its groundbreaking Online gaining™ approach.
Leading a formidable team of Wazdan talent will be Chief Commercial Officer Andrzej Hyla. Joining him in Malta is Promo Tools Specialist Marcin Trafiałek, who has been nominated for the prestigious Product Manager of the Year award at the CasinoBeats Game Developer Awards 2024.
Trafiałek’s nomination recognises his pivotal role in the triumphant success of the Mystery Drop™ promo tool. Additional representatives from Wazdan’s Account Management and Marketing departments will also be on hand, eager to connect and share the latest Wazdan innovations.
Wazdan’s commitment to excellence is further underscored by its multiple nominations at the CasinoBeats Game Developer Awards 2024. The company’s exciting new titles and features are vying for top honours in various categories, including:
- Slot to Watch: 25 Coins™
- Game Mechanic of the Year: Coins™ series
- Game Feature of the Year: Coins™ series
- Game Music/Soundtrack: Book of Faith™
- Game Music/Soundtrack: Los Muertos™ II
- Game Retro-Style: Mighty Symbols™: Crowns
As a proud sponsor of CasinoBeats Summit 2024, Wazdan reaffirms its dedication to fostering a vibrant iGaming community and actively participating in industry-shaping events. The company looks forward to setting a course for success and collaboration at the summit.
Andrzej Hyla, Chief Commercial Officer at Wazdan said: “Casino Beats Summits are always fantastic events. This year sees us in the enviable position of being shortlisted for six awards which reflects the hard work our team of engineers and inventors have put into the experiences that add value for demanding players.
“We’re looking forward to meeting friends old and new at the event and sharing how we gain ground and ground gain.”
Industry News
Europe Sports Betting Market Size, Share & Trends Analysis Report 2024-2030 Featuring Bet365, William Hill, Betfair, Paddy Power, 888sport, Bwin, Unibet, Ladbrokes, MGM, and Betsson
The “Europe Sports Betting Market Size, Share & Trends Analysis Report by Type, Platform, Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others), Country, and Segment Forecasts, 2024-2030” report has been added to ResearchAndMarkets.com’s offering.
The Europe sports betting market size is anticipated to reach USD 65.54 billion by 2030 and is expected to expand at a CAGR of 9.9% from 2024 to 2030
The globalization of sports and the integration of international leagues and tournaments into European betting markets have fueled the growth of sports betting. Major sporting events such as the FIFA World Cup, UEFA European Championship, Wimbledon, and the Olympics attract widespread attention and betting interest from European consumers, driving significant betting volumes and revenues for sports betting operators, thus driving the growth of the sports betting market in Europe.
The COVID-19 pandemic had a negative impact on the European sports betting market. The cancellation or postponement of sports events during the pandemic restrained the market growth. With major tournaments, leagues, and competitions either suspended or canceled outright, the absence of live sports events severely diminished consumer betting opportunities. It led to a significant decline in betting volumes and revenues for sports betting operators.
The presence of favorable betting policies in the region is driving the growth of the sports betting market in the region. Many European countries, such as the UK, Ireland, Denmark, and France, have progressive policies promoting a competitive and well-regulated betting market. It facilitates the entry of new operators into the market and encourages competition, leading to innovation, improved services, and better value for consumers.
Moreover, established responsible gambling initiatives and regulatory bodies in Europe, such as the European Gaming & Betting Association, help build trust and confidence among consumers by promoting responsible gambling practices, ensuring fairness and transparency in betting operations, and providing avenues for dispute resolution, to protect consumers and maintain the integrity of the betting market, thus driving the growth of sports betting market in the region.
Europe Sports Betting Market Report Highlights
- Based on the type of betting, the fixed odd wagering segment accounted for the highest revenue share of 27.7% in 2023 due to the stability and predictability of the payouts
- Based on platform, the online segment dominated the market in 2023 and is expected to grow at a significant CAGR from 2024 to 2030. It can be attributed to the collaborations between sports teams, leagues, and betting companies, thus increasing the visibility of sports betting and attracting a larger customer base.
- In terms of sports type, the football segment accounted for the largest revenue share in 2023. It can be attributed to the popularity of football in Europe due to popular football clubs like Real Madrid, Liverpool FC, FC Barcelona, and Manchester United.
- The UK held a significant share of 34.6% in 2023 and is expected to grow at a significant CAGR during the forecast period. Favorable gambling policies in the country drive the market’s growth.
Company Profiles
- Bet365
- Ali William Hill
- Betfair
- Paddy Power
- 888sport
- Bwin
- Unibet
- Ladbrokes
- MGM Resorts International
- Betsson
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 80 |
| Forecast Period | 2023 – 2030 |
| Estimated Market Value (USD) in 2023 | $33.75 Billion |
| Forecasted Market Value (USD) by 2030 | $65.54 Billion |
| Compound Annual Growth Rate | 9.9% |
| Regions Covered | Europe |
Key Topics Covered:
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Europe Sports Betting Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Increasing number of sport events
3.2.1.2. Growing number of sporting events and leagues in Europe
3.2.2. Market restraint analysis
3.2.2.1. Lack of unified regulations
3.2.3. Market opportunity analysis
3.2.3.1. Growth in E-sports audience
3.3. Europe Sports Betting Market Analysis Tools
3.3.1. Industry Analysis – Porter’s
3.3.2. PESTEL Analysis
Chapter 4. Europe Sports Betting Market: Platform Estimates & Trend Analysis
4.1. Platform Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. Europe Sports Betting Market by Platform Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
4.4.1. Offline
4.4.2. Online
Chapter 5. Europe Sports Betting Market: Type Estimates & Trend Analysis
5.1. Type Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Europe Sports Betting Market by Type Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
5.4.1. Fixed odds wagering
5.4.2. Exchange Betting
5.4.3. Live/In Play Betting
5.4.4. eSports Betting
5.4.5. Others
Chapter 6. Europe Sports Betting Market: Sports Type Estimates & Trend Analysis
6.1. Sports Type Market Share, 2023 & 2030
6.2. Segment Dashboard
6.3. Europe Sports Betting Market by Sports Type Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
6.4.1. Football
6.4.2. Basketball
6.4.3. Baseball
6.4.4. Horse Racing
6.4.5. Cricket
6.4.6. Hockey
6.4.7. Others
Chapter 7. Europe Sports Betting Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Regional Market Snapshot
7.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030
7.4.1. UK
7.4.2. Germany
7.4.3. France
7.4.4. Italy
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competition Categorization
8.3. Vendor Landscape
8.3.1. List of key distributors and channel partners
8.3.2. Key customers
8.4. Company Profiles
For more information about this report visit researchandmarkets.com
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