Industry News
Betinvest provide view of Sports Betting’s future with One-Stop Online Gaming Platform
As the leading international sports betting provider, Betinvest, enters its 20th anniversary the company continues to drive the focus of the sector forward by establishing new grounds for businesses to enter the market via the Betinvest Online Platform. Consolidating two decades of creativity, expertise and passion, the new online gaming platform is set to reshape how companies engage with sports betting via a “fully immersive experience across multiple devices, multiple channels and multiple regions across the globe,” according to Betinvest’s VP of Business Development Valentyn Kyrylenko.
“We are delighted to present our new Online Gaming Platform launched in dedication to our company’s 20 years in the business,” he explained. “It is one of the few platforms within the iGaming sector that has been created from scratch by a company with such extensive operational experience using in-depth market analysis. It truly is a one-stop platform because it provides all the necessary tools and solutions to set up and build a successful business. We are proud to provide our partners with a single entry point into the industry.”
The advanced platform, which consists of following advanced modules across Sportsbook, Marketing, Payment, Responsible Gaming, Management and Third Party, will make its debut on Betinvest’s stand S2-324 at ICE London in February. Commenting on the launch, Kyrylenko said: “The creation of this unique and inspired platform has been extensive so we’re excited to showcase it to the industry. The platform has been designed with flexibility, speed and simplicity – the most important characteristics for any software – at its heart, providing businesses the competitive edge they need in the exciting and growing sports betting sector.”
The Betinvest Online Platform offers a wide range of ready-made solutions with the opportunity to add third-party products as and when needed and its multichannel online and retail solutions are adaptable to any region in the world. Kyrylenko continued: “With the growth of sports betting in Europe and Asia and across The Americas following new regulatory changes, the key feature that distinguishes this platform from others is its odds management tool. This allows the client to change the odds to suit their current business needs, for example to adapt to the region they are operating in, as well as using a single wallet which makes depositing and withdrawing money easy, fast and secure.
In addition, operators will be able to manage profit margins, products, sports and even markets by themselves at any time and the software has been developed and optimised to ensure the fast and efficient set-up, management and extension of businesses. This means that clients can start their businesses immediately.”
A key focus across iGaming, sports betting and other gaming verticals in 2019 is risk management and Betinvest’s Online Gaming Platform has been developed to deliver on this with its intuitive interface and anti-fraud tools across both mobile and desktop. “To enable easy management of the platform, Betinvest offers its clients favourable, user-friendly tools to build up and manage all of their operations from a single point,” added Kyrylenko. “The back office tool’s user-friendly interface makes management straightforward and helps reduce security threats and risk with the unique Management module which lies at the heart of this Online Platform.
“Our customised UI/UX design and anti-fraud tools make handling the platform simple and efficient, whilst keeping the operator aware of any potential security issues. Retail, mobile and desktop services can all be managed from a single point helping with both customer service and security. The module has also been designed with a detailed reporting system that provides a comprehensive set of invaluable business reports delivering up-to-date information on products, games, sports, vendors and players to give valuable insight into how the business works.”
He concluded: The Betinvest Online Gaming Platform is a game changer for new and established businesses across the industry. After 20 years raising our own brand to global success through our personnel and products, we thought it was time to invest in the future of gaming too by letting ‘successful’ become the new ‘normal’ for other exciting sportsbook brands across the globe.”
Betinvest will be showcasing its Online Gaming Platform alongside their full portfolio of sports betting solutions from stand S2-324 at ICE London 2019. For more information or to contact the company, visit: betinvest.com
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
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