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MaxBill Expands in Online Gaming Industry with New Project at Premium Global Gaming Solutions Provider NetEnt

George Miller

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NetEnt to automate its customer billing and partner reconciliation with MaxBill from LogNet Billing
Reading Time: 2 minutes

 

NetEnt to automate its customer billing and partner management
with MaxBill from LogNet Billing

 

LogNet Billing, the provider of the MaxBill Modern Billing solution for service providers worldwide, today announced that NetEnt, a leading digital entertainment company, has selected its MaxBill solution for the company’s global online gaming operation.

NetEnt provides premium gaming solutions to over 200 online casino operators worldwide, including 888.com, bet365, betfair, bwin, William Hill and many others. The company’s CasinoModule is a complete virtual casino that includes a state-of-the-art portfolio of online video slot games and a variety of live casino games as well as a set of back office management tools.

NetEnt has selected the MaxBill solution from LogNet Billing to automate its billing and partner reconciliation processes. MaxBill will provide NetEnt with a modern framework to efficiently configure and manage the contracts with its online casino operator customers.

MaxBill will be integrated with NetEnt’s existing back office tools and data in order to improve the accuracy of billing and partner reconciliation processes as well as expand the business parameters available for contracts with customers and partners, which will include complex revenue sharing schemes and multilayered business agreements.

MaxBill will be deployed with a multitenant architecture that will allow each NetEnt business unit to manage its own network of relationships with different online gaming operator customers and external gaming provider partners.

LogNet Billing will deploy MaxBill as a SaaS solution that will be operated on a private cloud environment.

“We have been impressed with MaxBill’s growing presence in the online gaming space and we know the company is working with some of the leading online casino operators and gaming technology providers,” said Urban Gullefors, Group Finance Manager at NetEnt. “MaxBill will help us to simplify the management of the complex agreements we have with our customers and partners, while expanding the overall capacity of our business.

“NetEnt is another prominent player in the online gaming space that we are proud to be working with as new customer,” stated Kirill Rechter, CEO of LogNet Billing. “We have developed a strong market position in the online gaming vertical in recent years and are happy to see the growth and evolution on our modern multi-play capabilities”.

 

About LogNet Billing

LogNet Billing and our MaxBill solution turn billing, service delivery and customer experience management into competitive advantages that help service providers achieve their strategic objectives and grow their businesses. Our MaxBill solution and Modern Billing strategy enable service providers to offer attractive packages with automated service delivery, simplified customer support and transparent billing. Since 1996, the MaxBill solution has been helping communications, TV, content, utilities, financial and transportation service providers worldwide succeed in rapidly changing and highly competitive markets. For more information, please visit www.maxbill.com.

About NetEnt

NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by a cutting-edge platform. NetEnt is committed to helping customers stay ahead of the competition, is listed on NASDAQ Stockholm (NET–B) and employs 1,000 people in Malta, Stockholm, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey. www.netent.com

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Jdigital Launches Problem Gambling Helpline with FEJAR

Niji Narayan

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Jdigital Launches Problem Gambling Helpline with FEJAR
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Jdigital has entered into a deal with the problem-gambling specialist FEJAR.

The deal sees eight Jdigital members – Codere, Ebingo, Entain, Flutter, Sisal, Sportium, Wanabet and Winamax – beginning to trial a new gambling support helpline managed by FEJAR. The freephone helpline (900 533 025) will be promoted across the operators’ digital assets.

FEJAR is recognised as Spain’s longest-serving therapeutic society specialising in the treatment of gambling addiction and its compulsive behaviours.

“We are very proud of joining forces with Fejar in the fight against problematic gambling in Spain,” Andrea Vota, president of Jdigital, said.

Vota remarked that Jdigital members had not hesitated in promoting FEJAR’s new helpline as a tool to enhance the protection of vulnerable players and safeguard operator’s services.

“Our members have a strong commitment to their users and society in general, as well as with our goal of promoting safe and responsible environments for online gambling activity as a responsible form of entertainment,” Vota added.

Jdigital underscored that its relationship with FEJAR would be totally transparent, with its partner publishing independent reports on the helpline progress and development.

“The first phone number to be launched in collaboration with the Spanish online gambling association. We are pleased to have signed this agreement with Jdigital and some of the main online gambling companies in the country, because it highlights the importance of joining efforts on the fight against problematic gambling, a task that has been Fejar’s main goal since its foundation in 1991,” Maxi Gutiérrez, president of FEJAR, said.

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EGT Appoints Nadia Popova as CRO and VP Sales & Marketing

Niji Narayan

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EGT Appoints Nadia Popova as CRO and VP Sales & Marketing
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Euro Games Technology (EGT) has appointed Nadia Popova as its Chief Revenue Officer and Vice President of Sales and Marketing.

Mrs. Popova will be responsible for the revenue generation processes, driving better integration and alignment between all earnings-related functions, including marketing, sales, customer success and revenue management for the business verticals of EGT.

Nadia Popova has been part of EGT for 10 years, beginning her carrier at the company in 2011 as Sales Manager and reaching the position of Director of North and Central America, the Caribbean, Chile and Colombia.

“Nowadays, especially in the current world pandemic situation, the effective revenue generation is based on a more holistic approach, which involves the entire management team of the company. Having the support of all my colleagues and working as a team makes me confident that EGT will overcome the global crisis and become stronger than ever,” Mrs. Popova said.

“Our company is not only a supplier, but a trusted partner in our customer’s journey. Many of EGT’s clients need to transition part of their investments online, so we are glad to offer them the complete solution. As for the land-based business – we are planning our next strategic steps, according to the market openings. Our multiplayer terminals were a great success in Asia and having in mind that the region is expected to be one of the first to recover, we will focus on strengthening our local positions. We are also going to launch a new line of jackpots in North America, LATAM and Europe and our AWP and VLT divisions are making strong progress in developing more products for the route markets in Europe and South Africa,” Mrs. Popova added.

“Mrs. Popova has proven herself a valuable asset for EGT’s development throughout the years. Her expertise in the gaming industry has been widely acknowledged within our team and by our customers. I congratulate Mrs. Popova on her promotion and am confident that her business acumen, wide experience and inner drive will be a winning combination for EGT and for all gaming operators that trust our company,” Mr. Vladimir Dokov, CEO of EGT, said.

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Industry News

Skywind Group Enters into Partnership with Sisal

Niji Narayan

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Skywind Group Enters into Partnership with Sisal
Reading Time: < 1 minute

 

Skywind Group has entered into a partnership with Sisal, one of Italy’s largest operators. As per the deal, Sisal will now gain access to more than 350 premium games alongside Skywind’s innovative and adaptive player engagement tools.

The partnership with Skywind will provide Sisal with premium, market-specific video slot games, including branded titles, such as CSI: Crime Scene Investigation, Lothar Matthaus: Be a Winner and El Principe. It also includes series of chicken theme titles such as Vinci La Gallina, La Gallina D’oro and Punto La Galina.

Combined with the premium games, Skywind provides strong acquision and retention tools in the form of unique, customisable player engagement tools. Skywind’s player engagement tools include split pot jackpots, time and amount based jackpots, in-game tournaments and the innovative reward system set to upend free spins, Bonus Coins.

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