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Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar

George Miller

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Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar
The Prismatic digital gaming terminal unveiled at ICE London 2019
Reading Time: 2 minutes

 

“A brilliant opportunity to showcase the huge on-going programme of innovation and investment taking place at Novomatic UK” is how Ian Shreeve, Sales and Marketing Director responsible for both Astra Games and Bell-Fruit Games, chose to describe the company’s presence at last week’s ICE London, the world’s biggest gaming event.

Novomatic UK used ICE to unveil the sit down version of the Prismatic digital gaming terminal, a launch which has had an immediate and significant impact on the order book. “Our presence at ICE has helped take the number of orders received since the official launch of Prismatic less than a month ago to in excess of 1,600 units ” stated Shreeve. “We are now in full production through to May and gaining new orders on a daily basis due to the unrivalled combination of cabinet, technology and quality content which is connecting with players across the UK street market.”

The sit down version of the Prismatic enables players to enjoy the game playing experience in supreme comfort. Available in both Category C and B3 formats, the Lo Boy Prismatic features a lower height level, slant top cabinet which enables operators to position the game in the mid-floor of an AGC without interrupting the venue’s sight lines.

He added: “Our content delivery strategy of drawing on games from Astra, Bell-Fruit, Novomatic, Innov8 and Harlequin is working. The proof is in the cash box which on average is up by 40 percent across Pub Retail, a stand-out success story that has been secured without cannibalising revenue from other machines. The evidence suggests that by ensuring that the game content is fresh and different that we are attracting lapsed and in some cases new players on to the terminals.”

Ten new Prismatic game titles were showcased, fully tested and ready for deployment in the coming weeks across both B3 and Cat C formats. Ian Shreeve believes the delivery of the experience is a key feature. “Consumers are accustomed to a high definition experience and their expectations to be entertained are high” he stated. “The quality of the Prismatic monitors are in line with the standards we are all accustomed to at home. We can’t expect players to part with their hard earned leisure spend for something which doesn’t meet the standards they are use to either at home or when participating in other forms of entertainment.”

In keeping with its commitment to meet the needs of all sectors of the UK market, Bell-Fruit’s Category C analogue game, Gold Rush, extended the brand’s run of approvals with the next model in the pipeline, Batman v Joker also receiving positive feedback. Export success saw advanced orders for Bell-Fruit’s Prismatic Big Bonus Wheel and the Multi-Player Batman, both for the Dutch market.

Reflecting on the presence at ICE, Ian Shreeve concluded: “I think the industry saw Novomatic UK at its very best. In addition to product for AGC and Single Site the casino team must take huge credit for fantastic innovations such as The Wall – Joker, which has taken the casino experience to another level and for the Big Bonus Wheel which was available in three versions. One last congratulations should go to the stand team of 40 who were tasked to build and break down the products and did an outstanding job, enabling Novomatic UK to make a huge impression at such an important global event.”

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Gambling in the USA

Scientific Games and Golden Nugget Expand iGaming Partnership, add Sports Betting

George Miller

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Scientific Games and Golden Nugget Expand iGaming Partnership, add Sports Betting
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Golden Nugget Represents Another Sports Betting Win for Scientific Games as the Company Continues to Build its Industry Leading Roster of Premier Sports Betting Partners

Scientific Games Corporation and Golden Nugget, LLC, a leading US casino operator, have agreed to expand their iGaming partnerships in a new multi-state, multi-product, multi-channel agreement. Building on a long-term partnership, Scientific Games will provide its solutions to Golden Nugget across multiple states through 2024 and potentially beyond.

Scientific Games will supply Golden Nugget with its OpenGaming™ in New Jersey and Pennsylvania and, as regulations allow, potentially other states that legalize iGaming in the future. Golden Nugget will benefit from the Open Gaming System™ content aggregation platform, portal, and player account management solution to enhance its iGaming presence.

Golden Nugget has also selected to utilize the full OpenSports™ product suite and world-class managed trading services from Don Best Sports. The deployment of OpenSports™ will start with mobile sports betting in New Jersey with additional states included as new states launch.  There is also an option to roll out OpenSports™ in retail locations across multiple states including New JerseyMississippi and Nevada.

Thomas Winter, Senior Vice President and General Manager for Online Gaming for Golden Nugget, said, “We have a long history with Scientific Games, and their technology is a cornerstone of our sports betting and iGaming strategy. We’re thrilled to continue working with them to bring a consistent and best-in-class experience to our players across multiple products, nationwide.”

Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “Following Golden Nugget’s transition to our solutions, we look forward to launching Sports on top of our long-standing player account and iGaming relationship. Golden Nugget has a wide player base across the U.S., having pioneered the iGaming space in New Jersey from its earliest days, and we’re excited to power their sports betting and iGaming presence, providing a seamless and reliable end-to-end betting experience.”

Scientific Games has provided sports betting solutions since the late 1990s and currently serves a total of 35 sports betting customers in 16 countries. Scientific Games is among the first to be certified by the World Lottery Association as a responsible gaming supplier and is the first sports betting supplier to join the Global Lottery Monitoring System, which ensures the integrity of sports betting worldwide.

© 2020 Scientific Games Corporation. All Rights Reserved.

 

About Scientific Games
Scientific Games Corporation is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

 

SOURCE: Scientific Games Corporation

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Industry News

Red Rake Gaming releases on Wildz Online Casino

George Miller

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Red Rake Gaming releases on Wildz Online Casino
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Innovative casino content provider, Red Rake Gaming, has launched its games with a new comer to the market, Wildz Online Casino.

Wildz Online Casino, launched in 2019, has grown at an incredible rate since its inception and has clearly resonated with its target markets through its focus on delivering the best player experience and rich content offering. By building its foundations on new technology, it delivers speedy response rates and real-time rewards for its players which has resulted in tremendous growth across multiple markets.

The partnership will see Wildz Online Casino accessing all the top performing games delivered by Red Rake Gaming to its players including key titles such as Super12Stars, which is an action packed slot with multiple feature and bonus rounds, Tiger & Dragon – the slot that give players 1 million ways to win – and the cluster slot, Gustav Minebuster, giving players the chance to win 20000x.

Red Rake Gaming’s key focus is on delivering engaging and innovative content to its partners and 2020 will be no exception with a packed roadmap lined up. With firm commitment to its partners, Red Rake Gaming continues to strive in delivering what operators and players want demonstrated by the recent release of the progressive tournament tool which is causing a stir within Red Rake Gaming client network.

Nick Barr, Managing Director for Red Rake’s Malta operations, commented on this partnership, saying: “We are thrilled to be working with the Wildz team and it’s incredible to see what they have achieved in such a short period of time. We are very much looking forward to being a part of their continued growth and delivery of an industry leading casino”.

Tony Kjaldstrom, COO at Rootz comment: “We are pleased to join forces with Red Rake Gaming to offer their game lineup at Wildz Online Casino. Red Rake Gaming delivers quality titles that will be a welcome addition to our casino. In particular, the replay feature on Red Rake’s titles will be sure to generate interest, especially among seasoned casino players. However, more important than these extra features is the overall quality of the games themselves. In that regard, Red Rake Gaming absolutely delivers. Welcome aboard!”.

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Press Releases

Filling the gap for expert horseracing trading solutions

George Miller

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Filling the gap for expert horseracing trading solutions
Reading Time: 2 minutes

 

Due to its complex nature, horseracing differs from every other sport in pricing and traditionally it has become more difficult for new entrants to offer competitive pricing, writes Alan Casey the new Head of Trading at AllSported.

The main problem our research has shown in the marketplace is a dearth of trading expertise and limited options for new operators to make headway in the British horseracing market. Added to this, out-of-the-box solutions do not favour those who want to stand out from the crowd and offer their customers an unbeatable customer experience.

It is often the case that platform providers lacking expertise in horseracing, with latency issues in pricing leaving operators at risk of incorrect pricing and open to targeting.

In the past, platform providers have looked at horseracing as a box-ticking exercise and treated it like any other product or content they add to their offering and, as a result, operators using these platforms have found it tough to gain market share and, in a lot of cases, even turn a profit from horseracing.

Today trading rooms are being looked at by finance teams as cost centres rather than profit generators, meaning they are being run to optimum efficiency by the financial controllers. It is impossible to compete with the major high street bookmakers’ trading rooms unless you triple your resources and budget. This is where automation is key.

As customers move more internationally focused that pool of horseracing trading expertise gets even smaller. South African, US and Australian racing have grown in popularity and provide bookmakers with the chance to offer round the clock horseracing coverage. This popularity comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world.

So how can these issues be eradicated? The aim is to provide a made-to-measure offering for your customers which does just that and sets the bar for others to follow. How does a sportsbook stand out from the crowd without the trading room teams of tier-one bookmakers?

AllSported uses an information aggregation and reiterative model based on a set of values to produce one price that reflects the selection’s 100% line within that market. Bookmakers can then add their own preferred margin, giving you total control of your own overround, liabilities and giving your customers the ultimate betting experience. All delivered through an extremely low latency Push API which means you won’t be left exposed by price moves.

Part of the Spotlight Sports Group and launched in 2019, Racing Post and partners Banach Technologies and TXODDS developed the new best-in-class horseracing trading solution AllSported. AllSported combines the expertise and knowledge of all three partners to provide customers with made-to-measure odds, engagement-driving content and risk management all through one streamlined integration. This helps bookmakers grow market share in the multi-billion pound horseracing market.

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