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Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar

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Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar
The Prismatic digital gaming terminal unveiled at ICE London 2019
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“A brilliant opportunity to showcase the huge on-going programme of innovation and investment taking place at Novomatic UK” is how Ian Shreeve, Sales and Marketing Director responsible for both Astra Games and Bell-Fruit Games, chose to describe the company’s presence at last week’s ICE London, the world’s biggest gaming event.

Novomatic UK used ICE to unveil the sit down version of the Prismatic digital gaming terminal, a launch which has had an immediate and significant impact on the order book. “Our presence at ICE has helped take the number of orders received since the official launch of Prismatic less than a month ago to in excess of 1,600 units ” stated Shreeve. “We are now in full production through to May and gaining new orders on a daily basis due to the unrivalled combination of cabinet, technology and quality content which is connecting with players across the UK street market.”

The sit down version of the Prismatic enables players to enjoy the game playing experience in supreme comfort. Available in both Category C and B3 formats, the Lo Boy Prismatic features a lower height level, slant top cabinet which enables operators to position the game in the mid-floor of an AGC without interrupting the venue’s sight lines.

He added: “Our content delivery strategy of drawing on games from Astra, Bell-Fruit, Novomatic, Innov8 and Harlequin is working. The proof is in the cash box which on average is up by 40 percent across Pub Retail, a stand-out success story that has been secured without cannibalising revenue from other machines. The evidence suggests that by ensuring that the game content is fresh and different that we are attracting lapsed and in some cases new players on to the terminals.”

Ten new Prismatic game titles were showcased, fully tested and ready for deployment in the coming weeks across both B3 and Cat C formats. Ian Shreeve believes the delivery of the experience is a key feature. “Consumers are accustomed to a high definition experience and their expectations to be entertained are high” he stated. “The quality of the Prismatic monitors are in line with the standards we are all accustomed to at home. We can’t expect players to part with their hard earned leisure spend for something which doesn’t meet the standards they are use to either at home or when participating in other forms of entertainment.”

In keeping with its commitment to meet the needs of all sectors of the UK market, Bell-Fruit’s Category C analogue game, Gold Rush, extended the brand’s run of approvals with the next model in the pipeline, Batman v Joker also receiving positive feedback. Export success saw advanced orders for Bell-Fruit’s Prismatic Big Bonus Wheel and the Multi-Player Batman, both for the Dutch market.

Reflecting on the presence at ICE, Ian Shreeve concluded: “I think the industry saw Novomatic UK at its very best. In addition to product for AGC and Single Site the casino team must take huge credit for fantastic innovations such as The Wall – Joker, which has taken the casino experience to another level and for the Big Bonus Wheel which was available in three versions. One last congratulations should go to the stand team of 40 who were tasked to build and break down the products and did an outstanding job, enabling Novomatic UK to make a huge impression at such an important global event.”

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Bacta to host Social Responsibility Exchange in November

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Bacta to host Social Responsibility Exchange in November
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Bacta will host its annual Social Responsibility Exchange at the County Hall in London on Thursday 22nd November, the trade body announced today. The event will provide members with an opportunity to share best practice tactics and strategies around Social Responsibility.

The event will be introduced by Elizabeth Speech, chair of bacta’s Social Responsibility Committee. YGAM and GamCare will also be speaking at the event alongside Social Responsibility updates from the Gambling Commission.

Bacta Membership, SR and Compliance Manager Russell Edge said: “Our Social Responsibility Exchange will allow members to hear crucial updates on Social Responsibility from the likes of the Gambling Commission, YGAM and GamCare.

“The day-long event will also provide a structured forum for discussion around the tactics and strategies bacta members are employing across the country.

“Ultimately, we hope members leave the event knowing more about Social Responsibility and having exchanged their knowledge where they can.”

 

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Wazdan expands Swiss reach with Casinò Lugano agreement

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Wazdan expands Swiss reach with Casinò Lugano agreement
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Wazdan, the innovative games provider, has gone live with Swiss-facing operator Casinò Lugano, launching its products through the business’ online brand Swiss4Win.

The partnership has seen a number of Wazdan’s innovative titles added to the casino, including top-performing 9 Lions, as well as Hold the Jackpot hits Power of Gods: Hades and Sun of Fortune.

While playing the slot titles Swiss4Win customers will also be able to enjoy Wazdan’s Player Engagement Suite, including the impressive adjustable Volatility Levels™, Cash Drop promotions, new innovative in-game features, and more. What is more, Swiss4Win performed a Cash Back promotion with Wazdan titles.

The deal marks additional growth for the experienced provider as it continues its impressive trajectory across Europe, following recent partnerships with the likes of Soccerbet, BetOlimp, Napoleon Sports & Casino, and PressEnter Group.

Founded in 1912, Casinò Lugano last year has received an extension to its permit to offer online casino games in the Swiss market. Its online brand, Swiss4Win, grants players access to a wide offer of slots, jackpots, table games, live casino games, and many exclusive promotions.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: We are thrilled to have taken a selection of our renowned titles live with Casinò Lugano and its online brand Swiss4Win.

“We’re confident in our ability to deliver incredible content to Swiss players, giving them previously unseen levels of control over their experiences with our proprietary suite of personalisation tools.”

Paolo Sanvido, CEO and Board Member at Casinò Lugano SA said: “Casinò Lugano has a strong history of partnering with businesses that share its passion for delivering exceptional gaming experiences. For this reason, we are delighted to have partnered with Wazdan, and look forward to enjoying the benefits of the collaboration.”

 

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WHEEL OF LEGENDS, THE BRILLIANT ADDITION OF ZITRO AT BINGO ROMA IN MADRID

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WHEEL OF LEGENDS, THE BRILLIANT ADDITION OF ZITRO AT BINGO ROMA IN MADRID
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Zitro’s new multi-game, Wheel of Legends, has arrived to dazzle players at the emblematic Bingo Roma in Madrid, whose managers are delighted with this new addition. “The reception that Wheel of Legends has had among our customers has been incredible. We are excited to see how players enjoy Zitro’s multi-game launch, which looks spectacular with together with the new Altius Glare cabinet”.

Zitro’s Wheel of Legends is a multigame that is revolutionizing gaming properties in Spain with a totally unprecedented graphic quality, which adds a completely different game dynamic to what exists in the market. Featured on the premium Altius Glare cabinet, Wheel of Legends has grown to become a player-favorite in many salons and bingo halls.

Vicente Fernández, commercial director of Zitro, said: “Bingo Roma is known for offering customers high-end products and exciting gaming experiences, so we want to thank the managers of Bingo Roma for adding Wheel of Legends to the wide portfolio of Zitro products they currently offer”.

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