Industry News
Green light for ORYX’s integration with Mr Green
ORYX Gaming, a Bragg Gaming Group company, has gone live with Mr Green and has integrated its world-renowned casino titles onto the platform.
The start of the year has been incredibly busy for ORYX and this latest content agreement with Mr Green is a significant one for the business. Under the terms, ORYX has integrated a full library of proprietary games, its portfolio of Aggregator games and a strong selection of premium games from Gamomat, Kalamba, Golden Hero and Givme Games.
Mr Green is famed as a leading gambling company that offers online casino, Sportsbook, Live Casino, Bingo, and Keno. The company is licensed in the UK, Sweden, Denmark, Malta, Italy, and holds a sportsbook license in Ireland. Recent survey results showed Mr Green as the fifth most well-known brand in Sweden, with a significant European presence. In January 2019, Mr Green was acquired by one of the world’s leading betting and gaming companies William Hill PLC.
At the end of 2018 ORYX was acquired by Bragg Gaming Group, a next generation gaming group that focuses on the newly emerging area of legalized U.S. sports betting.
“Adding our casino content to the Mr Green platform is a major step for ORYX and we expect big results from the deal as we move through 2019,” said Matevz Mazij, CEO of ORYX Gaming CEO. “I strongly believe our portfolio of games is a perfect match with its player base and we look forward to a successful partnership.”
Antoine Bonello, Chief Operating Officer at Mr. Green added: “ORYX will give us the opportunity to expand our current content portfolio, adding specific content that we know has a strong appeal in some of our key markets. This is aligned with our strategy to provide a customer proposition with a localized twist, taking into consideration the insights from focused market research and customer feedback from specific regions”.
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