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iSoftBet inks brand-wide GiG content deal

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iSoftBet inks brand-wide GiG content deal
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Agreement will see iSoftBet games available on all GiG brands

 

iSoftBet, the leading online and mobile casino content provider, has signed an agreement with operator Gaming Innovation Group (GiG) to offer its complete games portfolio across the operator’s multiple brands. Included in the deal is the supplier’s cutting-edge Game Aggregation Platform (GAP) to further power GiG’s casino offering.

The partnership will see GiG integrate iSoftBet’s full portfolio of proprietary and branded slots and table games, including best performing titles such as Crystal Clans and The Dalai Panda. In addition, GiG will have access to GAP enabling it to select from more than 3,000 slot and table games provided by the supplier’s platform partners.

iSoftBet’s GAP offers content from 46 of the largest third-party suppliers in the iGaming industry, as well as a host of advanced marketing and real-time gamification tools.

Games include best performing slots, table and video poker games, all of which have been designed, developed and certified for use in regulated markets.

iSoftBet has created some of the best performing games of the last 12 months including popular titles such as Hot Spin and Pearl of the Orient, as well as latest releases The Nutcracker and Jumbo Stampede.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re thrilled to partner with such an innovative business as GiG. This marks another important step in our growth as a company, and we are delighted to have signed such a significant tier one content and GAP platform agreement.

“Both GAP and our own portfolio contain games of the highest quality and continue to perform superbly across all major regulated and emerging regulated markets.”

Natasha Gowan, Head of Communications at GiG, said: “iSoftBet has a great reputation for developing high-quality games, and providing a huge range of content via its leading aggregation platform GAP. We are excited to be partnering with iSoftBet and look forward to a long and productive partnership.”

 

 

About iSoftBet

iSoftBet is a premium online and mobile casino software and games supplier, providing leading gaming products to some of the world’s largest and most successful brands. With extensive experience and a comprehensive selection of best-performing games, iSoftBet is at the forefront of innovation and our tailor-made solutions are designed to meet our operator partners’ every need.

Our games suite includes a wide range of unparalleled proprietary video slots, table games, exclusive branded games from some of the world’s largest TV and movie production companies such as 24 and Paranormal Activity, and an advanced Game Aggregation Platform (GAP), allowing iSoftBet to offer online casinos rapid, one-time integration to more than 30 of the industry’s leading online and mobile game software providers. iSoftBet games are built with using the latest technology including HTML5 desktop and mobile compatible software.

The iSoftBet offering includes a comprehensive back office system allowing operators to create bespoke promotions, offer a wide range of player bonuses and rewards, as well as harvest and track real-time game performance data. iSoftbet is committed to responsible gaming and complies with the most stringent global regulatory bodies. We are licensed in the UK and Alderney and are approved to distribute content in multiple regulated markets including Belgium, Italy, Spain, Portugal and Romania.

 

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Industry News

Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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