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SportCaller extends William Hill partnership with £1m Golden Race

George Miller

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SportCaller extends William Hill partnership with £1m Golden Race
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Leading operator enlists FTP specialist with the Midas touch to improve client acquisition and retention for the Cheltenham Festival


SportCaller, the free-to-play (FTP) sports-game specialist, has extended its partnership with William Hill ahead of the Cheltenham Festival by launching a new game, Golden Race, to help engage and optimise the operator’s thriving customer base.

Golden Race is a competition which asks players to compete for a prize pot of up to £1m by predicting the finishing order of a given number of runners in the featured “Golden Race” each day at the four-day meeting horse racing spectacular.

In order to play the game, entrants must place a £10 qualifying bet (or £5 each-way) on any UK/IRE race that same day, which then entitles the player to then participate in the Golden Race for the jaw-dropping £1m, or a consolation prize of £50,000 for forecasting the first two finishers home, if the jackpot isn’t won.

This easy-to-integrate game is already proven to accelerate account acquisition and increase betting activity for thousands of William Hill customers. Indeed, after its recent roll-out, a £100,000 jackpot has already dropped on Wednesday 6th March, when one lucky player successfully predicted the first six horses home in the Golden Race at Kempton. On that race alone, another player ended up a wafer shy of greatness with the first five correct, but they still went on to share the consolation rewards with 113 others.

Unlike many improbable jackpot games, this FTP continues to demonstrate its attainable credentials with authentic, regular payouts to William Hill customers who are flocking to its engaging playability and credibility.

Golden Race has been specifically tailored by SportCaller to drive retention across all operator platforms, boosting the user experience on horse racing’s showpiece festival which traditionally exerts a huge pull on annual targets. This FTP game has been ingeniously integrated into the William Hill account architecture, accessible from a single-sign-on facility on the iPhone app and easily monitored through bet history tab.

In a largely standardised marketplace for sign-up offers and bonuses, SportCaller is unlocking another vertical for enhanced recruitment, reactivation and retention through deep engagement and organic gameplay on mass-appeal sporting events.

SportCaller MD Cillian Barry said: “Having originated the first free-to-play jackpot game with Channel 4 Racing way back in 2014, it’s great to return to our first love ahead of Cheltenham with the next generation in horse racing FTP.

“It’s a real validation for Hills, a name so intrinsically connected with horse racing and The Festival, to have enlisted our services and we can’t wait for Golden Race to come under starter’s orders next week and for one, or more, lucky punters to bag the £1m daily jackpot!”

Liam Wallwork, Commercial Director at William Hill, said: “Having successfully showcased the potential of FTP with our popular Lucky 7 racing game, we were keen to recruit SportCaller’s services again for Cheltenham, a tentpole event for us where client retention is invariably at a premium.

“SportCaller have again delivered on a refreshing new FTP which has already proved a boon for player engagement. Jackpot games have to be winnable, otherwise our clients won’t trust or play them. So, we were thrilled to see so many enjoy the Midas touch at Kempton’s Golden Race on Wednesday. The game will now be the cornerstone of our marketing and advertising campaign for The Festival and beyond. In fact, we will be running the £1m Golden Race in tandem across the meeting alongside Lucky 7 for 100k-a-day. It’s by far the most generous FTP offering in the village.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Super League and Betfred Extend Their Partnership

Niji Narayan

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Super League and Betfred Extend Their Partnership
Photo Source: superleague.co.uk
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Super League and Betfred have extended the current three-year partnership until the end of the 2021 season. The announcement follows recent title sponsorship deals between Betfred and other major sports competition brands. As part of the new sponsorship, Super League and Betfred will continue to support the “Gamble Responsible” campaign, which is currently promoted at Super League games.

“We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport. To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic,” Robert Elstone, Chief Executive Super League said.

“This is a historic and ground-breaking deal for the sport and shows a huge commitment from Fred, his senior management team, and all his staff who are so passionate about Super League. It is a significant increase on previous sponsorships and reflects the growing popularity and value of the Super League brand,” Rhodri Jones, Chief Commercial Officer Super League said.

“The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us. Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league,” Fred Done, the Boss of Betfred said.

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Miss FashionTV Gaming World 2019 to be Crowned this Month in Malta

George Miller

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Miss FashionTV Gaming World 2019 to be Crowned this Month in Malta
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Revolutionising the online gaming industryFashionTV Gaming Group brings together the virtual world of online gaming with the high fashion and glamorous real world of FashionTV with an evening of opulence on the 30th May.

Known for always doing things differently, FashionTV Gaming Group will be hosting its first Miss FashionTV Gaming World awards on the 30th May in Malta at the iconic Fort St Elmo in Valletta.

Miss FashionTV Gaming World 2019 is being held in collaboration with Malta Fashion Week and will culminate the week-long fabulous programme of events with a one-of-a-kind FashionTV glam party.

The event will include a cocktail reception followed by the Miss FashionTV Gaming World contest, with models competing from all over the world.

There will also be a fashion show and live entertainment before announcing this year’s winner who will be crowned on the night and rewarded with a cash prize and the opportunity of becoming the face of FashionTV Gaming World for 2019.

The event is powered by FashionTV Gaming Group and its main sponsor is one of the world most successful online gaming giants, the award winning- BetConstruct who also powers VBet.

An evening of lavish FashionTV entertainment is set to follow, with an exclusive networking reception that will allow industry leaders, models, celebrities, influencers, popular designers, and fashionistas to come together within the walls of a truly magnificent venue under the stars.

Aviva Baner, Head of Media, at FashionTV Gaming Group noted: “Miss FashionTV Gaming 2019 is definitely an industry first of its kind and will  represent one of the major highlights of the global online gaming industry this year.

“We look forward to welcoming our guests and treating them in FashionTV style as we wait to crown our brand ambassador for the forthcoming year. Apart from representing FashionTV Gaming Group, this year’s winner will also gain the international exposure that comes with a mega brand like FashionTV, and we’re excited to being a part of the journey”.

Malta Fashion Week, Airmalta and VisitMalta.com are also sponsoring the event.

Following a series of successful launches across the world during 2019, in Europe, India, Africa, and more recently, Asia, backed by the Global TV Network giant with over 2 billion viewers around the world, FashionTV Gaming Group, one of the fastest growing companies  in the online gaming industry , aims to create a  new era of games through its  “FashionTV Gaming World”, by creating a world of FTV branded games and websites, across all verticals , via its unique B2B sublicensing model for this mega brand and its vision.

This concept allows operators and suppliers around the world to run FashionTV branded gaming products, as well as develop and produce their own FashionTV branded games, websites, including but not limited to Casino, Live Dealer, Sports betting and Games. Other FashionTV branded opportunities include FashionTV poker, bingo, scratch cards, fantasy sports, social games, and games of skill, all of which will become a part of the new and innovative vision of FashionTV Gaming World, with massive global exposure.

Being part of this franchise means that operators and suppliers are able to capitalise on the global reach and power of the FashionTV mega brand to significantly reduce the high marketing costs incurred when bringing a new online gaming operation or branded game to market.

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MGA Attends Annual Conference of GREF 2019

Niji Narayan

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MGA Attends Annual Conference of GREF 2019
Photo Source: mga.org.mt
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The Malta Gaming Authority has participated in the annual conference of the Gaming Regulators European Forum (GREF), held in Limassol, Cyprus.

The conference was exclusively attended by many gaming regulators. The conference has included topics relating to alternative payment methods, payment blocking measures, the parallels between gambling products and gambling-like financial products, as well as virtual currencies.

The MGA’s Chief Legal Counsel, Carl Brincat, delivered a presentation during a session entitled “Virtual currencies and gambling regulation: the Maltese case.” Carl Brincat was joined by Gerd Sapiano, Senior Analyst within the Securities and Market Supervision Unit within the Malta Financial Services Authority, as well as Nicholas Warren, a private financial services and blockchain consultant.

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