SportCaller extends William Hill partnership with £1m Golden Race
Leading operator enlists FTP specialist with the Midas touch to improve client acquisition and retention for the Cheltenham Festival
SportCaller, the free-to-play (FTP) sports-game specialist, has extended its partnership with William Hill ahead of the Cheltenham Festival by launching a new game, Golden Race, to help engage and optimise the operator’s thriving customer base.
Golden Race is a competition which asks players to compete for a prize pot of up to £1m by predicting the finishing order of a given number of runners in the featured “Golden Race” each day at the four-day meeting horse racing spectacular.
In order to play the game, entrants must place a £10 qualifying bet (or £5 each-way) on any UK/IRE race that same day, which then entitles the player to then participate in the Golden Race for the jaw-dropping £1m, or a consolation prize of £50,000 for forecasting the first two finishers home, if the jackpot isn’t won.
This easy-to-integrate game is already proven to accelerate account acquisition and increase betting activity for thousands of William Hill customers. Indeed, after its recent roll-out, a £100,000 jackpot has already dropped on Wednesday 6th March, when one lucky player successfully predicted the first six horses home in the Golden Race at Kempton. On that race alone, another player ended up a wafer shy of greatness with the first five correct, but they still went on to share the consolation rewards with 113 others.
Unlike many improbable jackpot games, this FTP continues to demonstrate its attainable credentials with authentic, regular payouts to William Hill customers who are flocking to its engaging playability and credibility.
Golden Race has been specifically tailored by SportCaller to drive retention across all operator platforms, boosting the user experience on horse racing’s showpiece festival which traditionally exerts a huge pull on annual targets. This FTP game has been ingeniously integrated into the William Hill account architecture, accessible from a single-sign-on facility on the iPhone app and easily monitored through bet history tab.
In a largely standardised marketplace for sign-up offers and bonuses, SportCaller is unlocking another vertical for enhanced recruitment, reactivation and retention through deep engagement and organic gameplay on mass-appeal sporting events.
SportCaller MD Cillian Barry said: “Having originated the first free-to-play jackpot game with Channel 4 Racing way back in 2014, it’s great to return to our first love ahead of Cheltenham with the next generation in horse racing FTP.
“It’s a real validation for Hills, a name so intrinsically connected with horse racing and The Festival, to have enlisted our services and we can’t wait for Golden Race to come under starter’s orders next week and for one, or more, lucky punters to bag the £1m daily jackpot!”
Liam Wallwork, Commercial Director at William Hill, said: “Having successfully showcased the potential of FTP with our popular Lucky 7 racing game, we were keen to recruit SportCaller’s services again for Cheltenham, a tentpole event for us where client retention is invariably at a premium.
“SportCaller have again delivered on a refreshing new FTP which has already proved a boon for player engagement. Jackpot games have to be winnable, otherwise our clients won’t trust or play them. So, we were thrilled to see so many enjoy the Midas touch at Kempton’s Golden Race on Wednesday. The game will now be the cornerstone of our marketing and advertising campaign for The Festival and beyond. In fact, we will be running the £1m Golden Race in tandem across the meeting alongside Lucky 7 for 100k-a-day. It’s by far the most generous FTP offering in the village.”
XLMedia Partially Disposes Personal Finance Assets for $1.3 Million
XLMedia has announced the part disposal of the Group’s Personal Finance assets for a total cash consideration of $1.3 million (the Disposal). The Disposal comprises domains and websites including Investor Junkie, Greedy Rates and Young and Thifty owned by XLMedia Publishing Limited and Webpals Systems SC Limited, subsidiaries of XLMedia plc. The cash generated from the Disposal will be utilised in the day-to-day operations of the business.
The Disposal is in line with the Company’s strategy to exit non-core activities while focusing on the Group’s Sports and Gaming business, expanding its North American Sports footprint, while also refining and developing the Group’s EU Sports portfolio, and the Group’s Gaming assets in selected markets, including the US.
In the year ended 31 December 2022, the assets relating to the Personal Finance division generated revenues of $1.9 million and EBITDA loss of $1.3 million.
The Personal Finance assets were excluded from continuing operations as disclosed in the Company’s year ended 31 December 2022 results and have no impact on earnings in the current financial year.
Following the sale of these assets to MPD Media, the process to sell the remaining Personal Finance assets is at an advanced stage, but there is no certainty that a transaction or transactions will complete.
IGSA Celebrates 25th Anniversary
The International Gaming Standards Association (IGSA) is celebrating 25 years of its role in support of gaming industry standards.
IGSA president Peter DeRaedt said: “In addition to the many champions and pioneers of our technical standards, we’re also proud and honoured to have featured a keynote video by Trevor Croker, CEO of Aristocrat Leisure, a founding IGSA member, and this week to feature a keynote video address by Rich Schneider, chief product officer of Light & Wonder and another 25-year IGSA member.”
Mark Pace, vice-president of the IGSA, said: “It has been great to see the congratulations and well wishes come in from all over the world from our current and former members, friends and colleagues.
“These companies have joined in celebrating IGSA’s 25-year anniversary through video messages that we have posted on our social media channels and website.
“We invite all our current and past members to join us at our annual meeting celebration and get-together at Canaletto in the Palazzo on October 10 while you’re at G2E.”
Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry
HabitRewire, an industry leader in health and wellbeing for the iGaming sector, announced the debut of its innovative iGaming wellbeing platform. The turnkey white-label wellbeing solution can be accessed at any time, anywhere via a user-friendly app, helping employees across the world improve their wellbeing 24/7, inside and outside the workplace.
Presented as a ready-to-use white-label solution that can be branded as the company’s own, it offers an holistic, wide-ranging, and result-driven wellbeing solution that can be instantly deployed.
The platform draws upon HabitRewire’s ‘Habit Rewiring’ methodology, which is backed by robust scientific evidence. This innovative method is engineered to stimulate sustainable behavioural change, helping employees use daily practices to build the skills and habits to improve their physical health, mental wellbeing, and workplace productivity.
“True health and wellness stretch beyond diet and exercise,” affirmed Leo Judkins, Founder of HabitRewire. “Our platform delivers personalised, comprehensive wellbeing interactions across nutrition, movement, sleep, stress, time management and productivity to help employees reach their goals efficiently and effectively, wherever they are.”
The uniqueness of HabitRewire’s platform lies in its CRM capabilities and unique focus on the iGaming industry, reflecting Judkins’ rich, 12-year experience as a CRM Director in the field. His extensive knowledge from developing marketing automation platforms and managing global marketing teams, combined with personal journey of losing 35kg has directly influenced the creation of the HabitRewire platform.
“We use behavioural data, customer segmentation, and automated lifecycle campaigns to create personalised interactions throughout the employees entire wellbeing journey. From the initial stages of activation, onboarding and engagement, right through to retention and reactivation phases.” Judkins noted.
HabitRewire’s platform incorporates an various features such as weekly challenges, daily check-ins, community chats for peer-to-peer encouragement, leaderboards, workouts, recipe books and lifestyle guides.
Designed with the modern workforce in mind, the platform provides employee with a personalised dashboard that includes training advice, nutrition tips, and recovery strategies. The app allows users to schedule coaching calls with a team of experts that includes certified nutritionists, online personal trainers, sleep coaches, stress management professionals, and behaviour change specialists. Additionally, users can track their progress in real-time and sync their data with wearables and services like Apple Health.
“Most wellbeing solutions aren’t accessible for the employees who need it the most. They simply don’t have the time or energy to participate, which a key part of the problem. Our objective is to help people achieve their health and wellbeing goals, no matter where they are in their journey or what’s going on in their life right now” stated Judkins.
HabitRewire’s innovative platform signifies the shift towards proactive and individual care in the workplace, delivering wellbeing solutions directly to employees’ fingertips, no matter if they work from home or from an office.
Companies using HabitRewire’s platform can expect enhanced performance, increased productivity, and a significantly improved working environment. All quantified in weekly management reports that show measurable results.
The MGA publishes its 2022 Annual Report and Financial Statements
Week 22/2023 slot games releases
IGT Propels Leadership in Sweden via Three-Year Contract Extension with Svenska Spel
Lorgar Cup: the Ultimate CS:GO Tournament for Aspiring Gamers
NeoGames’ Aspire Global and its Leading Product Suite Now Live with Metropolitan Gaming
CasinoBeats Summit achieves a momentous triumph by doubling its numbers
EUROPE’S TOP EA SPORTS FIFA 23 PROS FACE OFF IN $280K eCHAMPIONS LEAGUE FINALS ON JUNE 7 IN ISTANBUL
SOFT2BET PARTNERS WITH RAW ARENA TO OFFER INNOVATE THEIR GAMES CATALOGUE
NuxGame Bolsters Payment Processing With CoinPayments Integration
Blocktrade Launches New Gamified Universe to Transform How Users Engage with Digital Assets
Hipther Introduces Rite NRG and Darek Hiliński
BETSSON GROUP AND BETSAFE NOMINATED FOR THE BALTIC AND SCANDINAVIAN GAMING AWARDS
Gaming Americas Weekly Roundup – May 1-7
PandaScore BetBuilder goes live with Ladbrokes Australia
London Blockchain Conference: Where iGaming Meets Blockchain Technology
EGT Romania’s Exciter IV Offers Fabulous Gaming Experience
Latest News5 days ago
Top Tips for Assessing iGaming Platform Quality
Central Europe6 days ago
Hipther’s Autumn Flagship Event Rebranded to GamingTECH CEE – Don’t Miss the Early Bird Offer!
Latest News6 days ago
Where will Jordan Pickford go if Everton is relegated? Online Sportsbook Cloudbet Says All Odds Point to Tottenham
Gaming Awards6 days ago
The winners of the 2023 Game Developer Awards are in
eSports6 days ago
Bollywood stake in Indian Esports; actor Tiger Shroff invests in Revenant Esports
Industry News6 days ago
IGSA Celebrates 25th Anniversary
Baltics6 days ago
Betsson Renews Sponsorship with Lithuania’s Basketball Men’s Team
Asia6 days ago
Meet BetConstruct at G2E Asia in Singapore