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Scientific Games Reveals Enhanced Casino Partner Programme

George Miller

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Scientific Games Reveals Enhanced Casino Partner Programme
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Introducing CONNECT and AMPLIFY to Elevate Digital Casino Games

 

Scientific Games Corporation unveiled its rebranded casino partner programme for SG Digital, creating an improved service for operators, third-party content providers and games studios that aims to bring the next generation of casino games to the global industry.

As part of the rebrand, the programme’s two partner streams have been renamed CONNECT and AMPLIFY. Games studios that join CONNECT will benefit from SG Digital’s world-class expertise in developing content to deliver next-level player experiences. Third-party providers which become AMPLIFY partners simply connect their games through a simple integration with SG Digital Casino platform and significantly expand the reach of their content.

The enhanced two-sided network brings operators and games developers together under SG Digital’s innovative and feature-rich casino platform, bringing world-class content from game developers to players in regulated jurisdictions across the globe. Industry leading promotional features being developed on the platform will be available across all games, and not just Scientific Games’ in-house studio games.

Both CONNECT and AMPLIFY partners will have unrivalled access to more than 130 operators across the globe in 20 regulated jurisdictions. A dedicated team provides partners with assistance throughout the streamlined and simplified onboarding process, with flexible integration options tailored to meet individual needs.

Rob Procter, Studio Director at SG Digital, said: “Our newly-enhanced partner programme provides games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening onboarding and integration. At SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content, alongside a stable platform that provides them with access to operators across the globe.”

Steve Mayes, Partnership Director at SG Digital, said: “Operators continue to look for new and exciting content. It’s vital that we push the boundaries to provide our partners with the best features to ensure we attract the most exciting content in the market for our Customers. Our two-sided network approach allows us to provide fantastic flexibility across multiple game providers, to ensure our customers have all the tools they need to create the best possible player experience.”

Additional benefits include data-driven insights that demonstrate how games are performing to maximise performance, as well as market-leading GCM technology to protect partners from regulatory changes in new and existing markets.

© 2019 Scientific Games Corporation. All rights reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

 

Industry News

EGBA Warns Spanish Proposals are Counterproductive

Niji Narayan

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EGBA Warns Spanish Proposals are Counterproductive
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The European Gaming and Betting Association (EGBA) has cautioned that the new ad restrictions in Spain could lead to an increase in illegal gambling, as well as a detrimental impact on the football clubs in the country.

Proposals by the Ministry of Consumer Affairs will see online gambling ads only allowed between 1 am-5 am, with no exceptions for sporting events, a complete ban on gambling sponsorship of sports uniforms, kits and stadiums, and a ban on welcome bonuses.

The state-involved lotteries of the world, which account for 65% of the revenue from the gambling industry, will be exempt from the key elements.

The government is scheduled to finalise the regulations in Autumn this year, with a three-month transition period for gaming firms to adapt to the law changes.

EGBA secretary general Maarten Haijer has explained: “Advertising has a crucial role to play in informing consumers which websites are regulated, and which are not. The near absolute advertising ban proposed in Spain will deprive Spanish players of any information where they can play in a safe and secure environment.”

The EGBA claims that unregulated gambling in Spain is already a problem, with 414 unregulated sites blocked in April-May alone this year by the country’s gambling authority.

The proposals will also have a negative impact on 41 of 42 football clubs in La Liga, which currently reel from COVID-19’s financial impact, costing them up to €80 million in lost advertising revenues.

“This is highly counterproductive and we urge the Spanish authorities to reconsider the proposals, and focus instead on strict regulation of the contents of advertising,” Haijer stated.

“We fully agree that advertising should be responsible, both in terms of content and design, and that is why we recently published a code of conduct on responsible advertising.

“The code offers practical ways in which gambling advertising can be conducted in a socially responsible way and as a conduit for informing citizens about important consumer protection measures, such as age restrictions and safer gambling tools.

“Finally, exempting state-involved lotteries, which account for two thirds of Spain’s gambling market, from the restrictions is unjustified, protectionist and discriminatory.”

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Industry News

Stakelogic Partners with Microgaming

Niji Narayan

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Stakelogic Partners with Microgaming
Reading Time: < 1 minute

 

Popular online slot developer Stakelogic has entered into a premium partnership deal with Microgaming. As per the deal, the developer’s full portfolio of premium slots will be launched on Microgaming’s content aggregation platform.

Stakelogic’s games will join a wealth of uniquely diverse and premium content available on Microgaming’s platform, provided by the supplier’s diverse roster of exclusive independent studios and content partners, which are able to access hundreds of online gaming brands in over 20 regulated markets.

“We are thrilled to announce our premium partnership with Microgaming, which will see Stakelogic’s content distributed on their content aggregation platform! The agreement is testament to our quality slot offering and will elevate our reach with Microgaming customers in regulated markets. The future looks bright for Stakelogic and upcoming operators choosing our content,” Salvatore Marino, Sales Director at Stakelogic, said.

“We are delighted to collaborate with Stakelogic in a deal that will see their high-quality slots, which perform especially well in key European markets, added to our growing, diverse casino portfolio. Throughout 2020, Microgaming has significantly expanded its network of talented content partners to include the likes of Stakelogic, enabling us to diversify our offering to provide our customers with even greater choice,” Leon Thomas, Commercial Director at Microgaming, said.

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Industry News

Stoiximan and Betano rebrand as Kaizen Gaming

Niji Narayan

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Stoiximan and Betano rebrand as Kaizen Gaming
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The group behind operators Stoiximan and Betano has rebranded as Kaizen Gaming. The group said that the name change reflects the “kaizen” business philosophy which focuses on continuous improvement throughout an organisation.

The new corporate identity comes seven years after Stoiximan was founded, with the Kaizen umbrella to oversee the Stoiximan brand in Greece and Cyrprus, as well as Betano in Germany, Portugal, Romania and Brazil.

“This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution,” George Daskalakis, co-founder and chief executive of Kaizen, said.

“We aim to continue in the same way in which we set off, creating ‘made in Greece’ innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience,” George Daskalakis added.

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