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Scientific Games Reveals Enhanced Casino Partner Programme

George Miller

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Scientific Games Reveals Enhanced Casino Partner Programme
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Introducing CONNECT and AMPLIFY to Elevate Digital Casino Games

 

Scientific Games Corporation unveiled its rebranded casino partner programme for SG Digital, creating an improved service for operators, third-party content providers and games studios that aims to bring the next generation of casino games to the global industry.

As part of the rebrand, the programme’s two partner streams have been renamed CONNECT and AMPLIFY. Games studios that join CONNECT will benefit from SG Digital’s world-class expertise in developing content to deliver next-level player experiences. Third-party providers which become AMPLIFY partners simply connect their games through a simple integration with SG Digital Casino platform and significantly expand the reach of their content.

The enhanced two-sided network brings operators and games developers together under SG Digital’s innovative and feature-rich casino platform, bringing world-class content from game developers to players in regulated jurisdictions across the globe. Industry leading promotional features being developed on the platform will be available across all games, and not just Scientific Games’ in-house studio games.

Both CONNECT and AMPLIFY partners will have unrivalled access to more than 130 operators across the globe in 20 regulated jurisdictions. A dedicated team provides partners with assistance throughout the streamlined and simplified onboarding process, with flexible integration options tailored to meet individual needs.

Rob Procter, Studio Director at SG Digital, said: “Our newly-enhanced partner programme provides games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening onboarding and integration. At SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content, alongside a stable platform that provides them with access to operators across the globe.”

Steve Mayes, Partnership Director at SG Digital, said: “Operators continue to look for new and exciting content. It’s vital that we push the boundaries to provide our partners with the best features to ensure we attract the most exciting content in the market for our Customers. Our two-sided network approach allows us to provide fantastic flexibility across multiple game providers, to ensure our customers have all the tools they need to create the best possible player experience.”

Additional benefits include data-driven insights that demonstrate how games are performing to maximise performance, as well as market-leading GCM technology to protect partners from regulatory changes in new and existing markets.

© 2019 Scientific Games Corporation. All rights reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

 

Industry News

Scientific Games Partners with Abacus Solutions

Niji Narayan

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Scientific Games Partners with Abacus Solutions
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Scientific Games Corporation has partnered with Abacus Solutions International Group to develop a platform for shoppers to purchase lottery draw and instant games in retail checkout lanes.

Abacus, which has a significant penetration in supermarkets and big box stores, is a lottery technology partner that securely connects lottery systems technology directly through a retailer’s point-of-sale technology.

“Our research shows that in grocery stores in particular, only 5% of shoppers visit the area of the store where the lottery terminal is located and games can be purchased,” Simon Butler, CEO of Abacus, said.

The integration with the third-party solution from Abacus using their unique Fusion Platform will enable secure, in-lane lottery sales through Scientific Games’ new SCiQ retail technology system and AEGIS lottery draw game systems technology, allowing shoppers to purchase instant and draw games at the checkout.

“This partnership with Abacus is another example of Scientific Games’ commitment to invest in new retail innovation that opens opportunities for lotteries to bring products conveniently to players where they are. Our vision for retail innovation includes third-party, secure technology integrations that support lottery revenues with the most advanced technology possible,” Randall Lex, VP Lottery Retail Solutions for Scientific Games, said.

“The Abacus technology enables draw-based lottery tickets and instant games to be purchased at any retail point-of sale-terminal, and dramatically increases valuable lottery terminal foot-print in stores at a minimal cost. Our partnership with Scientific Games is a significant and exciting step forward, enabling Abacus technology with our retail partners to offer huge growth opportunities for lotteries and their beneficiaries,” Butler said.

“The Abacus and Scientific Games in-lane solution puts lottery products in front of 100% of the store’s customers as well as fitting into their existing shopping behavior. Working together to offer lotteries many more selling opportunities as well as offering new and innovative ways to play is the future of lottery and this partnership embraces that opportunity,” Terry Presta, Abacus Head of Business in the USA, said.

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Industry News

Inspired Offers V-Play Basketball on Bet365.com

Niji Narayan

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Inspired Offers V-Play Basketball on Bet365.com
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Virtual Sports provider Inspired Entertainment has launched its new V-Play Basketball on bet365.com. V-Play Basketball was initially launched in 2019 and has become one of the best performing online Virtual Sports.

“bet365 is a long-time customer and we’ve enjoyed many highly successful product launches with them over the years. The launch of V-Play Basketball follows a string of popular games that have gone live with bet365.com since the new year, including Virtual Football, Cricket and Virtual Grand National,” Steven Rogers, Chief Commercial Officer of Inspired, said.

“We haven’t seen any Virtual Sports quite like V-Play Basketball and V-Play NFLA Legends Football. They are great products, both visually and in the betting opportunities they offer the players. We are very excited to be launching these products and we have no doubt they will be successful additions to our current Virtual Sports offerings. Inspired has impressed us with their innovation once again,” bet365 said.

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Industry News

1X2 Network Extends Contract with Digitain

Niji Narayan

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1x2 Network Extends Contract with Digitain
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Gaming content developer 1X2 Network has extended its partnership with platform provider Digitain. As per the deal, Digitain will gain access to additional third-party game studios via 1X2 Network’s 3PI aggregation platform.

The 3PI game aggregation platform provides online gambling operators with seamless access to innovative and exciting developers whose titles can help them stand out from their rivals.

“We are delighted to have extended our already successful partnership with Digitain and to provide them with access to hundreds more titles with the click of a button. 3PI provides variety and quality whilst maintaining 1X2’s rich tradition of fantastic service and account management, and with the ability to add the likes Leap Gaming virtual sports games at this time really can be of benefit to Digitains customers while there is a lack of sports on offer,” Kevin Reid, CCO of 1X2 Network, said.

“1X2 Network’s proprietary games have become an integral offering for our global operator partners and their players, so it made perfect sense for us to build on this partnership and take additional third-party titles via 3PI. Being able to offer an even more broad range of Virtual Sports and additional casino content at this time could never be more important for our partners, 3PI offers us just that,” Samvel Mkrtumyan – head of external communication at Digitain, said.

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